B2B Advertising and marketing, the group behind the groundbreaking international advertising and marketing group Propolis, and internationally famend occasions B2B Ignite, The International ABM Convention, and The B2B Advertising and marketing Awards, has introduced the launch of the Propolis Advertising and marketing Leaders Sequence. This unique content material sequence marks a major step in offering a platform for senior advertising and marketing leaders throughout the US to handle key enterprise challenges and collaborate on progressive options and concepts.
The Propolis Advertising and marketing Leaders Sequence will assemble high advertising and marketing executives to foster collective problem-solving and sort out urgent trade points. As demand grows for trusted, expert-driven advertising and marketing insights, B2B Advertising and marketing is deploying its group intelligence method to strategic data sharing for US B2B entrepreneurs on this real-time initiative, following its success in EMEA.
Propolis has emerged because the premier group for B2B advertising and marketing leaders and enterprise groups. US membership inside Propolis has surged within the final 12 months with many distinguished enterprises equivalent to Sherwin-Williams, Eastman, Pegasystems, Ingredion, and several other world-leading skilled companies corporations becoming a member of the group.
The Propolis Advertising and marketing Leaders Sequence will convene thought leaders and influencers from various sectors inside B2B industries by means of inspirational keynotes, digital panel discussions, and small group roundtables. Members may have the chance to change insights, debate options, and draw inspiration from friends navigating the forefront of B2B advertising and marketing.
The Sequence can be a digital format working throughout late January – early February 2025, permitting B2B entrepreneurs from throughout the US to take part. Register your curiosity to attend the occasion right here.
Current Propolis occasion contributors have included Microsoft, Google, HSBC, Shell, Salesforce, Verizon, ServiceNow, Kyndryl, State Avenue, TetraPak, UIpath, Customary Chartered, and Deloitte.
The broader US growth of Propolis will embrace:
- Propolis Group Index: Offering real-time B2B advertising and marketing metrics throughout expertise, skilled companies, manufacturing, monetary companies, and healthcare sectors.
- New US-based Propolis Specialists: Enhancing the group with localized experience.
- Strategic Partnerships: Collaborations with Endeavor Enterprise Media, (ISBM) Institute for the Examine of Enterprise Markets, and Numentum.
This growth aligns with B2B Advertising and marketing’s present suite of extremely regarded intelligence merchandise, together with the US Company Benchmarking Report, Martech Vendor Highlight Experiences, and the US Elevation Awards.
This strategic shift in the direction of expert-led communities through Propolis means Ignite US is not going to be working in 2024.
As a part of this Propolis-led US growth, B2B Advertising and marketing can be transferring its US Operations from Chicago to New York.
B2B Advertising and marketing CEO Richard O’Connor commented, “CMOs, VPs, and different advertising and marketing leaders are below stress to extend the worth that advertising and marketing presents to the enterprise, however time and geographical constraints make their skill to entry the proper insights and experience to help this tougher than ever. The Propolis Advertising and marketing Leaders Sequence supplies a useful channel for community-led advertising and marketing perception, intelligence, and inspiration, and we’re excited to be sharing this with entrepreneurs throughout North America.”
Registration and the complete Propolis Advertising and marketing Leaders Sequence agenda can be out there from early September 2024. Register your curiosity in attending this occasion by submitting the shape right here.
For extra info, contact:
Sarah Lovelock, Group Head of Advertising and marketing & Occasions: [email protected]
David Rowlands, Head of Product, [email protected]
B2B Advertising and marketing, 1740 Broadway, fifteenth flooring, New York, NY 10019, United States
About B2B Advertising and marketing:
B2B Advertising and marketing was based in 2004 and is extensively credited with defining B2B Advertising and marketing as an trade in its personal proper. B2B has grown from a distinct segment journal writer to a International Group Intelligence enterprise.
B2B Advertising and marketing runs globally famend occasions together with The International ABM Convention, B2B Ignite London, and The B2B Advertising and marketing Awards. In addition they ship Advertising and marketing Companies and Coaching for purchasers throughout three continents.
In 2021, B2B Advertising and marketing launched Propolis, a membership-based group providing B2B advertising and marketing leaders the proper methods, frameworks, and abilities to drive development, construct groups, and show a transparent enterprise influence. Propolis is rising quickly and has a world membership from most of the world’s best-known B2B Manufacturers.
