Over the course of my profession as a advertising and marketing government, I’ve discovered that an efficient product touchdown web page template could be a very important useful resource.
In spite of everything, a touchdown web page is an effective way to flip visitors into conversions — however not all pages are created equal.
On this article, I’ll begin by going by means of numerous product touchdown web page examples, exploring the big selection of templates you should utilize to get began crafting your individual touchdown web page at present.
Then, I’ll supply a few of my favourite, tried-and-true greatest practices for making a successful touchdown web page.
25 Free Professionally-Designed Touchdown Web page Templates
Able to get began? Under, I’ve compiled a listing of 25 of my favourite free, professionally-designed touchdown web page templates that you should utilize to construct your subsequent touchdown web page. So, let’s dive in!
1. Royce
Accessible on Squarespace
Royce is a template designed particularly for occasion reservations. It doesn’t embrace a navigation bar, sticking to a clear format that incorporates a customizable background picture, a headline, and a call-to-action (CTA) button that claims “RSVP.”
What I like: To fill out the shape and reserve a spot, guests can both click on the RSVP button to see a kind seem or just scroll down beneath the fold to see a static reservation kind, providing guests two methods to transform.
2. Click on By way of
Completely Accessible With HubSpot’s Free Touchdown Web page Builder
The Click on By way of touchdown web page template is right for capturing weblog subscribers.
It consists of a beautiful hero picture on the high, house to supply context about what customers can count on in the event that they subscribe, and a module for previous content material proper beneath.
Professional tip: This template can be personalized together with your model and edited with HubSpot’s drag-and-drop interface.
3. Easy Conversion
Accessible on HubSpot
This design features a picture, customizable textual content, and a brief kind. It has no navigation bar, conserving guests targeted in your providing, and it’s also possible to customise and add different components, such because the icons beneath the shape.
Under the fold, it’s also possible to add extra details about your providing or firm.
Greatest for: This template is a good choice in the event you’re wanting so as to add some customized components to your touchdown web page.
4. Clean
Accessible on HubSpot
The Clean template has a simplistic feel and look, but it surely devotes a bit extra room to textual content than a number of the different templates on this checklist. As such, Hubstrap is perhaps an excellent choice in case your content material supply doesn’t want as a lot imagery.
For instance, you would possibly use this web page to explain a proposal, corresponding to an extended whitepaper on a subject associated to your business. As with different templates, it’s also possible to personalize the design and add drag-and-drop sections to the web page.
What I like: Not like the touchdown web page templates above, this instance does embrace a navigation bar. Nevertheless, it’s easy sufficient that it doesn’t distract from the supply, making this an excellent choice in the event you’re trying to embrace navigation.
5. Video
Completely Accessible With HubSpot’s Free Touchdown Web page Builder
Should you don’t need your conversion components on the high of the web page, a longer-form gross sales web page is perhaps your greatest wager. Video is a contemporary, minimalist-looking template which you could customise together with your detail-rich gross sales copy.
Professional tip: Pairing every part of textual content with a compelling video is an effective way to create a consumer expertise your prospects will love.
6. Session
Accessible on HubSpot
This template features a hero picture, a headline, textual content, vivid CTA buttons, and a kind. I really like the way it eliminates the navigation bar however nonetheless features a button on the high of the web page.
The picture retains info seen however much less distracting. As you scroll beneath the fold, this template additionally consists of locations for extra imagery and particulars that might relate to your product or providing.
Greatest for: The one button on the high of the web page makes this template an excellent choice for entrepreneurs trying to direct guests’ consideration on to a CTA.
7. Focus
Accessible on HubSpot
Focus is a glossy, fashionable design for a content-based supply. It has a easy format with a kind, headline, description textual content, picture, and emblem, and as with most of the different templates I’ve shared, it has no navigation factor.
I particularly like how this template allows you to add a photograph or product shot. I additionally like the intense background that retains me engaged.
Professional tip: For further customization, this template permits you to alter or change the colour of the background.
8. College
Accessible on Wix
I’d suggest this format for entrepreneurs looking for leads for an academic occasion, course, or comparable service.
The shape is extra detailed than a number of the different templates on this checklist, and the format itself additionally permits room for extra textual content and imagery.
Above the fold, you possibly can see a headline, supporting photographs, and a kind. Then, in the event you maintain scrolling down, there are further sections the place you possibly can place much more textual content and imagery.
What I like: This template consists of some nice elements particularly designed for academic choices.
9. Skyline
Accessible on Wix
This template is an effective choice for an organization or person that hasn’t but launched their web site or product however nonetheless needs to realize some leads within the meantime.
Above the fold, there’s an enormous headline space with the textual content “Coming Quickly.”
Whenever you scroll down, you possibly can see a spot for a brief description of the corporate and a field the place guests can add their e mail. As well as, this template additionally enables you to add a photograph or video to the background.
Greatest for: Should you’re selling an providing that isn’t but out there, Skyline is unquestionably an excellent template to contemplate.
10. Sprocket
Completely Accessible With HubSpot’s Free Touchdown Web page Builder
With an enormous headline, a brief subtitle, and a conversion factor above the fold, Sprocket helps you make your level concretely and succinctly.
This makes it an excellent touchdown web page for almost any piece of gated content material, from ebooks to newsletters and instruments.
What I like: Typically, much less is extra. This template doesn’t have an excessive amount of happening, and that makes it one in every of my favourite choices for a transparent, simple providing.
11. On-line Retailer Coming Quickly
Accessible on Wix
This template could be very easy. Just like the “Coming Quickly” template I shared above, this template permits you to edit the textual content, so you should utilize this format for a variety of various functions.
There is no such thing as a navigation factor, and details about the corporate is off within the corners, conserving the prime actual property of the web page clear and targeted.
This format consists of house for a powerful product shot (within the instance beneath, it’s a picture of a pair of footwear), in addition to headline textual content, a small quantity of descriptive textual content, an e mail field, and a CTA button.
Professional tip: This template additionally enables you to hyperlink your social media accounts to the icons underneath the “Notify Me” button.
12. Lead-Gen Touchdown Web page
Accessible on Wix
In my expertise, this template is particularly efficient for B2B merchandise. It permits you to edit and customise the textual content and pictures, in addition to enabling you to position background movies into the format.
The web page is designed to be on the longer aspect, with a kind and CTA above the fold, adopted by sections that may element completely different features of your organization, corresponding to employees info, beneath.
Greatest for: Should you’re targeted on B2B choices, I undoubtedly suggest having a look at this template.
13. Proland
Accessible on Envato Parts
This template has slightly extra happening than a number of the different ones I’ve shared, however I believe it’s an excellent choice for entrepreneurs trying to embrace some extra detailed info alongside their CTA.
The template features a minimal navigation bar, a headline and subtitle, and a button you should utilize to launch a video.
Envato does require a paid subscription to entry this template, but it surely provides a 30% low cost for college students and limitless downloads when you grow to be a member.
What I like: With its clear design and minimalist aesthetic, it is a nice template for a contemporary model trying to share some extra particulars about its providing.
14. Atlas
Completely Accessible With HubSpot’s Free Touchdown Web page Builder
Particularly designed for ebooks, Atlas establishes a easy format to assist your web site guests visualize the supply, digest what it’s about, and convert above the fold.
In the event that they want extra info — for instance, in the event you’re providing an in-depth white paper or report — further modules will be added to additional persuade them to choose in.
Greatest for: I’ve discovered that Rally is an particularly efficient template for touchdown pages selling an e-book or comparable content material providing.
15. Actual Property Touchdown Web page
Accessible on Wix
The main target of this template is to ask guests to contact the corporate. Whereas it doesn’t supply a useful resource for info by default, it may be edited and customised to incorporate such an providing.
As well as, as you scroll down the web page, the background picture stays static, and there may be room so as to add firm info beneath the fold.
Professional tip: You need to use the second kind on the very backside of the web page to provide guests one other likelihood to transform.
16. Building and Lawyer Touchdown Pages
Accessible on WordPress.org
Whereas the Lawyer Touchdown Web page and Building Touchdown Web page templates goal two completely different industries, their designs are very comparable. Each have a header picture, overlaid textual content, and an arrow pointing to a decently sized kind above the fold.
Moreover, each these templates have a spot to supply guests a free quote.
What I like: Though these templates are designed for the authorized and building fields, they’ll simply be personalized to suit different manufacturers and industries.
17. Accelerator
Completely Accessible With HubSpot’s Free Touchdown Web page Builder
One other touchdown web page that mixes versatility with a versatile format, Accelerator is a good choice if you wish to create a gripping narrative round your copy.
This template offers you loads of room to supply further context about your providing earlier than presenting guests with a conversion factor, and it’s also possible to add further modules with its easy, drag-and-drop interface.
Greatest for: This template will be tailored for both long-form content material or brief, snappy, hard-hitting copy.
18. Gardenhouse
Accessible on MailChimp
This template doesn’t embrace a navigation bar, which ensures that your guests shall be targeted in your providing and CTA. As well as, like all touchdown web page templates from MailChimp, this format is optimized for cell.
Which means it’ll mechanically alter to completely different display sizes — a function that I’ve discovered particularly necessary in recent times, as increasingly more visitors comes from cell gadgets.
Professional tip: You’ll be able to customise this template together with your firm’s emblem and/or different firm info towards the underside of the web page.
19. Bandmates
Accessible on MailChimp
This template can be fairly easy, but it surely’s received loads of room for personalization.
As with most of the different templates I’ve highlighted, it has no navigation bar, but it surely does have house for an organization emblem, textual content description, and a subscribe kind above the fold.
With Bandmates, it’s also possible to drag extra components, like textual content or kind containers, into the design. As well as, just under the shape, you possibly can embrace both a product shot or one other picture.
What I like: The default blue background permits the shape and CTA button to pop, however it’s also possible to customise the colours to suit your model.
20. O-Guide
Accessible on Unbounce
Unbounce requires a subscription, however you possibly can check out layouts like O-Guide for a free, 14-day trial interval.
As such, this template can be an excellent choice for an organization that has already gained income from present touchdown pages and is trying to check out a extra detailed (although nonetheless reasonably priced) design.
This template features a clear spot for a product picture, headlines, and detailed description textual content in addition to a kind field to gather guests’ contact info.
As well as, O-Guide’s high navigation bar is minimal, but it surely does embrace social media buttons.
Greatest for: This template is designed for lead technology particular to ebooks, making it an excellent choice for entrepreneurs trying to promote a longer-form content material providing.
21. Webinar
Accessible on Wix
This template is particularly designed for entrepreneurs trying to promote a webinar or comparable event-based providing.
With its restricted navigation components and prominently displayed headline and CTA, it is a nice choice in the event you’re on the lookout for a extra minimalist strategy.
Professional tip: Under the fold, this template has house so that you can add some extra element concerning the occasion, together with background info and a testimonial.
22. Essex
Accessible on Squarespace
This template is one other enjoyable, minimalist choice. Essex has no navigation bar. As an alternative, it features a single, brightly coloured CTA on the high nook of the web page.
It features a large heading and picture above the fold, in addition to house for extra particulars in the event you scroll down the web page.
What I like: I particularly love the distinctive shade schemes out there with this template, from its default purple and inexperienced to a variety of further choices you possibly can select from.
23. Advertising and marketing Launch
Accessible on Wix
One other strong choice for selling an providing that isn’t but out there, the Advertising and marketing Launch template is a glossy but participating format.
It consists of house for a distinguished headline, a field to gather guests’ e mail addresses, and a full-page background picture or video.
On the backside of the web page, this template consists of small social media icons, conserving viewers targeted on the principle CTA within the heart of the web page.
Greatest for: I’ve discovered that easy touchdown pages like this one will be an effective way to construct pleasure about an providing that’s nonetheless “coming quickly,” whereas additionally enabling you to gather contact info from potential clients.
24. Product Touchdown Web page
Accessible on Wix
This brightly-colored template is one in every of my favourite layouts from Wix. Beginning off with a brief headline and CTA, this template retains the CTA entrance and heart.
Scrolling down previous the fold, it features a collection of panels with completely different coloured backgrounds, guaranteeing that the data and photos pop whereas constantly directing viewers towards CTA buttons.
Lastly, on the very backside of the web page, there’s a spot the place you possibly can add social media hyperlinks, in addition to a field to gather guests’ e mail addresses.
Professional tip: In my expertise, enjoyable imagery and colours like those included on this template are an effective way to maintain guests engaged.
25. Marketing consultant Touchdown Web page
Accessible on Wix
This template is particularly designed to assist consultants promote their enterprise and collect contact info from potential clients.
Whereas most of the different templates on this checklist begin off with a whole lot of imagery or movies, this template retains it clear with a plain background, headline, and easy “Let’s discuss” CTA above the fold.
Should you scroll down, the template consists of house to current a brief bio, an summary of companies supplied, and a carousel to show some testimonials. Then, on the very backside of the web page, there’s a brief contact kind.
Sticking to its minimalist rules, this type consists of textual content containers for only a first and final title, an e mail deal with, and a message.
What I like: This template units itself aside with its revolutionary highlighter animation impact, immediately drawing guests’ consideration to the principle headline on the high of the web page.
Touchdown Web page Greatest Practices
The templates above illustrate many necessary landing-page greatest practices. For instance, most of the templates I’ve listed don’t have any navigation bar, as a navigation bar can detract consideration or clicks away from the supply on the web page.
Most of them even have room for a photograph or video, that are nice methods to spice up engagement.
An efficient touchdown web page provides guests a useful useful resource, corresponding to a white paper, unique video, or different piece of content material, in change for his or her contact info. As an illustration, check out this touchdown web page instance from HubSpot:
This web page begins off with a spot so as to add an attention grabbing headline and featured picture. It additionally features a prominently displayed CTA, which can be utilized to hyperlink to a contact info kind.
It provides house to explain the content material providing with sufficient element to entice viewers with out bogging them down in unnecessarily prolonged textual content.
The truth is, this instance touchdown web page illustrates a number of essential greatest practices to remember when designing your individual pages:
- Keep away from complexity. Touchdown pages are necessary, however they don’t should be sophisticated. Intention for a web page that’s concise and alluring quite than complicated and overwhelming.
- Don’t ask for an excessive amount of. Quite than simply putting an extended contact kind in your web page, tease an attention-grabbing supply or a free useful resource in change for only a small quantity of contact info.
- Leverage AI. Generative AI instruments like HubSpot’s Marketing campaign Assistant will help you rapidly write your first draft, getting you up and operating in minutes.
- Embrace templates. Lastly, even when what you’re going to supply and what info you’d prefer to obtain from guests, constructing a touchdown web page from scratch can really feel daunting. So, in the event you don’t have the bandwidth to construct a web page your self, and in the event you don’t have the assets to rent a designer, utilizing a pre-designed web site template will be an effective way to launch a professional-looking web page rapidly and successfully.
To find out about different touchdown web page greatest practices, take a look at this complete information.
Craft the Greatest Touchdown Web page for Your Enterprise
On the finish of the day, each enterprise is completely different. The perfect touchdown web page for one group could also be totally ineffective for one more — and vice versa.
However armed with the templates and greatest practices I’ve shared on this article, you’ll be in your strategy to crafting the very best touchdown web page on your distinctive firm, providing, and clients.
Editor’s observe: This put up was initially revealed in Could, 2019 and has been up to date for comprehensiveness.
