The wonder trade has slowly however certainly been getting extra various. The thrilling half? It’s not simply that merchandise are getting extra inclusive — we’re seeing extra various illustration (in pictures, promoting, and so on) and, extra importantly, in model house owners and founders.
Creators and their audiences are taking notice too, and there are fairly a number of diversely owned and based manufacturers which have risen in reputation. So which manufacturers are successful at reaching shoppers through influencer advertising on social media?
Beneath is a listing of among the Asian American and Pacific Islander (AAPI) owned and based magnificence manufacturers which have earned the very best Model Vitality Rating (VIT) in 2024 up to now (Jan via April).
Prime AAPI Owned and Based Magnificence Manufacturers by VIT
- One Dimension Magnificence: 84.7K VIT
- Glow Recipe: 82.9K VIT
- Laneige: 80.4K VIT
- Patrick Ta: 66.8K VIT
- Tower 28: 53.5K VIT
- Tatcha: 33.2K VIT
- Youthforia: 11.8K VIT
- Apres Nails: 11.1K VIT
- Dr. Jart: 10.6K VIT
- Cocokind: 8.8K VIT
- Tula: 7.6K VIT
- Innisfree: 6.9K VIT
- Phlur: 6.8K VIT
- Stay Tinted: 5.6K VIT
- Hero Cosmetics: 5.5K VIT
The Methodology for Discovering Prime AAPI Owned and Based Magnificence Manufacturers in Influencer Advertising and marketing
This report was created by Traackr, the influencer advertising platform for performance-driven entrepreneurs. Constructed to deal with essentially the most complicated packages, but nimble sufficient for small groups that must do all of it. For the aim of this research, we analyzed influencers in the USA who produced content material mentioning one of many 2,903 US magnificence manufacturers from our Magnificence Model Leaderboard between January 2024 – April 2024.
What’s Traackr’s Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, considering visibility, impression, and model belief. You possibly can learn the way VIT is calculated in this whitepaper.
Easy. By aggregating a number of information factors into one, VIT gives a single metric for fulfillment that can be utilized to benchmark and observe tendencies.
Clear. The VIT methodology is straightforward to know and extremely actionable in uncovering the place to speculate to drive impression.
Significant. VIT relies on identified model levers and has been optimized via machine studying to correlate with enterprise metrics on the model stage. You possibly can study extra about VIT right here.
