By Sean Tinney Might 28, 2024
We’re large followers of utilizing interactive content material in e mail. Whether or not you’re making an attempt to enhance your marketing campaign, inform a narrative, or just add a little bit of aptitude to the inbox, interactive content material is the way in which to go.
And one of many best methods to take action is by including animated GIFs to your emails.
On this article we’re going that can assist you create some extra pleasure in your emails by serving to you be taught:
What’s an e mail GIF?
Methods to make use of GIFs in your emails
Finest practices for utilizing GIFs in emails
The best way to put a GIF in your e mail
The best way to add a GIF to an e mail utilizing AWeber
The best way to make GIFs on your emails
The place to search out GIFs for emails
What’s an e mail GIF?
GIF is brief for Graphics Interchange Format. It’s a preferred picture format that’s been round for the reason that 80’s. An e mail GIF makes use of a collection of pictures to create the phantasm of movement (kind of like a flipbook) throughout the physique of an e mail.
Instance of an e mail GIF
Methods to make use of GIFs in your e mail
GIFs add persona to your emails. You possibly can spotlight a product in movement, present a demo, and even add a relatable response. There are numerous participating and sensible functions for a GIF.
Let’s check out some ways in which manufacturers are utilizing GIFs of their advertising emails (and how one can steal these concepts on your subsequent marketing campaign):
1 – Illustrate a product
GIFs don’t need to be all for present. They’re really an effective way to inform a narrative in a easy, impactful approach.
This Canva e mail exhibits how straightforward it’s to create a design utilizing their platform.
Professional Tip: GIFs are nice for illustrating advanced concepts in a easy approach. Give subscribers a sneak peek of your newest product launch or to share a novel use case.
2 – Tutorial on use a product
Try how we used a GIF to spotlight how straightforward it’s so as to add a video to your touchdown web page:
Fairly than counting on heavy copy, this animated GIF exhibits the method in simply seconds.
3 – Create intrigue
Need an effective way to entice your readers? Take a cue from this Kate Spade marketing campaign:
The animation provides one other degree of intrigue to the e-mail, prompting subscribers to click on by means of to see what’s inside.
Professional Tip: Generally the only little bit of animation can have a huge impact. The subsequent time you’re trying so as to add some oomph to your emails, attempt including a GIF to the combo.
4 – Add a way of urgency
GIFs is usually a nice different for conventional countdown clocks to emphasise urgency in your messaging:
This instance from LOFT exhibits how just a little animation could make a daring assertion.
Professional Tip: Your e mail doesn’t need to imitate the Vegas strip at 2am. Including just a little little bit of motion is typically all you want.
5 – Merely delight
GIFs could be added so as to add enjoyable and pleasure on your emails, like this one from charity: water:
Their sensible use of a GIF showcases the persona and folks behind the model.
However be conscious of context when utilizing GIFs in your emails. Does it really feel acceptable and strengthen the message you’re making an attempt to ship? Or does it take away from it? These are good inquiries to ask your self earlier than you hit ‘ship’.
Professional Tip: Use GIFs sparingly. For those who’re utilizing them simply because, it might get previous.
6 – Spotlight a name to motion
Try how we use a GIF to spotlight the Study How name to motion.
The important thing to utilizing GIF for the CTA is to not get carried away. If the GIF takes away from the primary message, it received’t matter how a lot consideration you placed on the CTA, your subscribers received’t learn it.
7 – Inform a narrative
Peacock used a GIF to inform their subscribers a narrative of all the brand new exhibits their streaming service has to supply in October.
Finest practices for utilizing GIFs in emails
Whereas GIFs are nice for grabbing your viewers’s consideration you don’t wish to overdo it. To assist, we’ve put collectively a listing of finest practices you ought to be following when placing GIFs in emails.
1 – One GIF per e mail
One GIF is ideal for including an thrilling, attention-grabbing aspect to your e mail. Multiple and your e mail is getting too distracting.
2 – Improve the primary message
Your GIF ought to serve a objective. Don’t embrace a one which doesn’t relate to your content material and the motion you need your viewers to take.
3 – Add a hyperlink to your GIF
Individuals might attempt clicking on the GIF itself, so reap the benefits of this and direct them to a related touchdown web page.
4 – Maintain the GIF file dimension small
Purpose to maintain your GIF file dimension underneath 40KB. You don’t need your e mail to be so giant that your viewers received’t even obtain it.
5 – Check your e mail
All the time check your emails. Most e mail shoppers will show GIFs, however there are some exceptions. In these conditions, the GIFs will show as static pictures.
6 – Add alt picture textual content
In these conditions the place a GIF might not render be sure you add alt picture textual content so folks perceive what the GIF was about. Be as descriptive as doable.
The best way to put a GIF in your e mail
To insert a GIF in your e mail:
Step 1: Compose your e mail
Step 2: Click on on the insert picture button (that is generally represented as a paperclip)
Step 3: Find your GIF in your folder and click on insert so as to add to your e mail
The best way to add a GIF to an e mail utilizing AWeber
Step 1: Obtain your GIF and reserve it to your laptop. For those who discover a GIF on-line, you’ll be able to merely proper click on the picture and choose “Save Picture”.
Step 2: In your AWeber account, drag the picture block into your e mail builder.
Step 3: Choose the Add Picture button so as to add your GIF to your e mail. That’s it!
The best way to make GIFs on your emails
GIFs are simpler to create than a video, particularly if you happen to’re making an attempt as an example one thing brief and to the purpose. The ability degree bar is rather a lot shorter with a GIF.
You possibly can create GIFs in Photoshop, or you’ll be able to create them out of video footage you have already got utilizing a instrument like GIF Brewery, GIFMaker.me, or Instagiffer.
These kinds of instruments make creating GIFs straightforward, even with little to no technical data.
And don’t assume that it’s important to be a designer or know code to make use of GIFs in your emails. We love websites like Giphy or r/gif for his or her giant number of ready-to-use GIFs.
The place to search out GIFs for emails
You may as well create a GIF on your e mail your self, or discover a premade GIF from a wide range of totally different on-line sources. Listed here are two of my prime choices:
GIPHY
The identify says all of it. I like GIPHY as a result of they’ve an enormous library of GIF to select from. Plus they assist you to create or add your on GIF.
AWeber
Our superb crew of designers create some unbelievable GIFs geared in the direction of grabbing an e mail viewers’s consideration. Listed here are the hyperlinks to our seasonal e mail advertising GIFs.
Get began…
Now that you understand how to make use of them successfully, GIFs could be an effective way to raise your e mail content material. For those who’re selling a services or products, they’ll actually emphasize a use case and function an academic instrument. (Or just delight your subscribers.)
