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Prime Creators Driving These Manufacturers’ Influencer Advertising Success
1. Kylie Cosmetics: VIT 928K
Prime 3 Creators
2. Uncommon Magnificence: VIT 456k
Prime 3 Creators
3. Fenty Magnificence: VIT 320k
Prime 3 Creators
4. r.e.m. magnificence: VIT 317k
Prime 3 Creators
5. L’Oreal Paris: VIT 308k
Prime 3 Creators
6. Charlotte Tilbury: VIT 305k
Prime 3 Creators
7. Maybelline: VIT 278k
Prime 3 Creators
8. Colourpop: VIT 272k
Prime 3 Creators
9. Huda Magnificence: VIT 268k
Prime 3 Creators
10. MAC Cosmetics: VIT 256k
Prime 3 Creators
What’s VIT?
In 2019, Traackr launched the Model Vitality Rating (VIT) to measure the eye your model earns amongst influencers. Particularly, VIT measures the visibility, influence and belief of influencer content material mentioning your model. Our purpose was to create a system that may really enable you perceive how your influencer advertising and marketing campaigns are working and what you are able to do to enhance.
VIT consists of three parts:
- Visibility (attain of content material),
- Influence (engagement generated)
- Belief (high quality of content material on model picture).
Every is measured individually and mixed to generate a single rating. You should use VIT to measure the success of a put up or marketing campaign, create significant model rankings and enhance the reliability of your ROI and funding fashions.
Study extra about VIT and the way it differs from EMV.
Methodology
We analyzed influencers in the US who produced content material mentioning one of many 1,737 magnificence manufacturers from our Magnificence Model Leaderboard between January 2022 – October 2022.
