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When making an attempt to get the most effective martech for your small business, you may not all the time look to the latest choices. Oracle Advertising and marketing Cloud (previously Responsys) is a legacy platform that quite a lot of manufacturers nonetheless use, and it’s good for a number of issues. However when Oracle Responsys vs. MoEngage, which is best for your enterprise?
Let’s discover.
What’s Oracle Responsys used for?
At its core, Oracle Responsys is a cloud-based B2C digital advertising platform. Manufacturers can use it to ship advertising and transactional messages like reminders, deserted cart messages, adverts, replace emails, coupons, and extra. The system works with different instruments, like social media administration platforms and CRM, to obtain knowledge and push out campaigns. That being mentioned, its area of interest is actually e mail and SMS/MMS advertising. Our purchasers inform us that it struggles to ship on the internet, advert networks, in-app, WhatsApp, push, and extra. Plus, the time to get a marketing campaign reside might be greater than 10 days (which is lifetimes within the TikTok period). MoEngage permits you to go reside with campaigns in minutes.
Who makes use of Responsys?
Oracle Responsys continues to be well-liked with mid to massive enterprises that principally depend on e mail and SMS advertising or have cumbersome legacy methods they’re nonetheless tied to love Airship, OneSignal, or Adobe Analytics. In keeping with Gartner, a lot of the firms that selected Oracle Responsys marketing campaign administration have been solely ever contemplating large legacy manufacturers anyway, like Salesforce, Adobe, or IBM. It’s seemingly they’re utilizing totally segmented lists primarily based on historic efficiency and aren’t keen on MoEngage’s superior instruments like our RFM, AI-powered psychographic segmentation, and marketer-friendly code-free marketing campaign setup & channel publishing.
Is Responsys a CRM software?
No, Oracle Responsys marketing campaign administration shouldn’t be a real CRM. It’s primarily a cross-channel advertising automation platform designed to enrich a CRM system by offering superior capabilities for cross-channel and marketing campaign administration. You’d have to spend money on their entire CX suite to unlock that degree of performance. As compared, MoEngage features a single buyer view, and you’ll join offline and on-line knowledge in minutes with 150+ native integrations. Which means it could actually fold proper into your thrilling tech stack. Use MoEngage with SendGrid, Talon.One, AppsFlyer, Twillio, Microdot, Department, Attentive, Vonage, Slack, and extra, proper out of the field.
Is Responsys an ESP?
Because you can use Responsys to ship emails, technically, it is an e mail service supplier (ESP), however not a giant one. 6sense states, “Oracle Advertising and marketing Cloud (previously Responsys) competes with different merchandise within the E-mail Service Supplier, Cross-Channel Promoting classes. It has a 0.19% market share within the E-mail Service Supplier class…” Nonetheless, Salesforce, MailChimp, and Hubspot are nonetheless the massive three, with 12–27% market share. Add to that, MoEngage really outperforms Responsys e mail advertising on G2 rankings throughout a number of core metrics, together with:
- Constructing and personalizing emails
- Sending outbound emails
- Managing e mail deliverability
- Automated e mail responses
MoEngage provides full-stack e mail advertising. Arrange your most popular e mail service suppliers in seconds, get a devoted IP, and obtain help to maintain your area and IP status for prime e mail deliverability charges. By way of e mail advertising options, it doesn’t get a lot simpler than this: you’ll be able to create templates with a drag-and-drop builder and analyze outcomes from a single dashboard.
How does Oracle Responsys energy adaptive advertising?
The firm states they make “knowledge from disparate sources actionable by creating exactly focused audiences and delivering extremely personalised messages to these audiences in close to real-time.” However that’s what all good buyer engagement platforms do. Oracle Responsys would possibly even be a bit clunkier as consumer lists should be constructed/imported from Unity or take their Viewers Segmentation from different modules. And there’s an actual lack of actionable segmentation, too. As compared, MoEngage provides out-of-the-box segmentation to ship 1:1 personalization throughout:
- Propensity modeling
- Most popular purchasing occasions
- Churn modelling
- Reactivation messaging
- Uninstall campaigns
And a lot extra.
How does Oracle Responsys marketing campaign administration carry out?
Shoppers complain that Oracle Responsys marketing campaign administration lacks omnichannel focus and that cell and internet are actual failure factors in Oracle Responsys cross-channel capabilities. Then there’s the dependency problem and delays from knowledge sync, which suggests true real-time advertising is sort of not possible with Oracle Responsys marketing campaign administration. Lastly, Responsys e mail advertising flaws are two-fold. It struggles to herald knowledge from on-line and offline sources. Plus, it has made segmentation not possible as a result of you’ll be able to’t construct audiences primarily based on RFM or buyer affinity.
MoEngage’s dynamic provides are an actual recreation changer. Permitting you to swaps seen provides on the identical homepage, in order that, for instance, first-time patrons can see charges for house mortgages and enterprise bank card charges for enterprise house owners. Oracle Responsys marketing campaign administration doesn’t provide any of that or helpful options like ‘subsequent finest motion’ or AI-powered clever path optimizations. Nor does it have efficient built-in evaluation like anomaly detection, ‘finest performing’ stories, onboarding, integration or post-account creation stories, and even generative AI for marketing campaign copy enhancements. MoEngage has all that as customary with Merlin AI and Proactive Assistant.
Oracle Responsys does have some attention-grabbing AI-based options like:
- Predictive Lead & Account Scoring
- Actionable Suggestions
- E-mail & LP Authoring
- Ship Time Optimization
- Topic Line Optimization
- SMS Message Authoring
- Fatigue Evaluation
These is likely to be helpful to firms with massive inner IT groups & assets to configure and handle them.
Oracle Responsys vs. MoEngage scalability
Your Responsys login isn’t a one-stop store. With out 150+ seamless integrations and user-friendly UX, manufacturers want a group of builders to maintain the Oracle Responsys marketing campaign administration cycle operating. That’s effective you probably have a big inner IT group with the know-how and capability to make common updates and enhancements. However that’s not a actuality for many companies. With MoEngage, you get entry to a pool of MoEngage consultants, consultants, out-of-the-box customizations, and integrations that make it simpler to launch, use, and scale versus Responsys e mail advertising. That’s vital as a result of it means you may get extra out of your campaigns with out taxing IT assets. As an alternative, entrepreneurs can configure your web site parts like web page layouts, photos, and CTAs with a WYSIWYG editor and allow on-site messages like timers, scratch playing cards, lead gen types, and extra with no need to write down code.
Oracle Responsys vs. MoEngage ease of use
MoEngage is made for entrepreneurs first. So, its UI could be very straightforward to make use of. No coding expertise or advanced tech data is required. And that’s not even contemplating the additional options that MoEngage has versus Oracle Responsys. A Responsys login comes with the beneath subscriptions:
- Customary
- Enterprise
- Customized
- Tiered
- Add on
Oracle Responsys offers options for Net personalization, permitting companies to customise web site content material primarily based on buyer knowledge & habits. Moreover, it provides numerous third get together instruments for social media administration. Nonetheless, it’s important to know that these options in Responsys could differ relying on the model, subscription plan & add-ons you could have. In distinction, MoEngage pricing is uncomplicated, and also you get tons of options, akin to superior Net Personalization (for brand new and recurring guests).
In just some clicks, entrepreneurs can arrange real-time notifications (inside 1-2 seconds) with excessive deliverability and engagement charges, in-app messages, app inbox/playing cards, and an entire lot extra. In case your group does run into points, there’s a big assist database and built-in help ticket system that can get them up and operating once more. Or, alternatively, they’ll attain out to the Accomplice Ecosystem and hyperlink up with a GSI or company to assist them with advanced campaigns or customized integrations.
Oracle Responsys pricing vs. MoEngage
When Oracle Responsys pricing vs. MoEngage, you’re not simply trying on the sticker worth. You need to think about time to worth realization (TTVR) and whole value of possession (TCO). On each factors, built-in platforms like MoEngage are the clear winner, with a TTVR of 3-6 months versus Oracle Responsys at 8–9 months. For TCO, MoEngage can be 25–35% cheaper than Oracle Responsys pricing over time. It’s because you’ll be able to scale back hidden prices like implementation, upgrades, upkeep, coaching, ops, IT infrastructure, or vendor administration prices. And that’s earlier than you think about the free model of MoEngage that’s obtainable for as much as 10k MAUs. Responsys, Oracle, and even their full CX suite can’t compete with all of the bundled-in options you unlock with MoEngage.
Pedigree of MoEngage
MoEngage can be extremely awarded and reviewed, so that you don’t must take this comparability on religion:
Should you’d prefer to discover extra, why not discuss to a member of our useful group about your ache factors and the way MoEngage could possibly be a easy answer? Simply pop your particulars into this manner and we’ll be in contact with some suggestions.
