If you happen to’re simply beginning out in your creator journey, likelihood is you’re going to have to succeed in out to a couple manufacturers earlier than they begin reaching out to you.
We promise it’s not as scary because it sounds.
And to get you began studying attain out to manufacturers as an influencer, we’ve put collectively a fast information that can assist you get totally ready to crush your subsequent collaboration pitch. All you might want to do is convey the boldness!
What to have earlier than reaching out to manufacturers
We all know you’re keen to begin touchdown these model offers, however earlier than you begin reaching out to manufacturers, we have to get just a few issues straight first. Listed here are some steps you may take to place your finest foot ahead and let manufacturers know you imply enterprise:
A GRIN for Creators account
GRIN for Creators helps you discover aligned manufacturers and energetic campaigns you may work on. It additionally has a profile part, which primarily acts as your digital resume. So, earlier than you begin firing off these outreach messages, take a couple of minutes to set your self up in GRIN for Creators and get acquainted with the panorama.
All related creator metrics and knowledge
Earlier than you begin researching manufacturers, you first must perform a little analysis on your self. Comb by way of the metrics in your main social media platform and pull all the things a model would possibly want to find out in the event you’re the fitting match.
Keep in mind, follower depend is vital, nevertheless it isn’t the end-all-be-all. Most manufacturers will likely be way more occupied with your engagement charge and viewers insights.
GRIN for Creators will pull a few of these metrics routinely. Others, you’ll want to gather your self. Here’s a listing of all the things you’ll want:
- A brief bio (~50 phrases)
- Your main social media platform + deal with
- Viewers demographics
- % of male-female followers
- Common age vary
- Location
- Social media metrics
- Follower depend
- Engagement charge
- Weekly video views
- Common impressions
- Your specialties (health coach, photographer, chef, or any distinctive abilities that set you aside)
- Contact info
A media package
When you’ve gathered all related metrics, it’s time to compile all the things right into a media package. Be at liberty to make use of our free template as a place to begin. It is a probability to indicate somewhat additional character, so converse in your pure voice and make it look nice!
Once you’re achieved, export your doc to a pdf or slide deck so you may simply connect it to your subsequent outreach e mail.
Professional Tip: Leverage your GRIN for Creators profile as a digital resume when reaching out to manufacturers. Simply join (without cost), fill out your profile, and begin discovering partnerships!
A portfolio
You may add a portfolio to the tip of your media package, or you may have a separate doc. Both means, that is your probability to “exhibit” a bit and inform manufacturers about any work or previous collaborations you’re significantly pleased with.
It’s additionally a good suggestion so as to add somewhat additional context to the content material you embody. Listed here are just a few questions to contemplate:
- What made the collaboration profitable?
- What made you excited to work with this model?
- How may this content material apply to the partnership you’re looking for now?
A fascinating platform
Whichever platform you select to incorporate, your potential associate ought to be capable to see that you’ve got a connection together with your viewers. Do your finest to answer constructive feedback in your content material and go dwell in a setting the place you might have an opportunity to answer your viewers in actual time. You’re already together with your engagement charge in your media package, however doing these little issues will let manufacturers know you’re prepared to go the additional mile.
An space of focus
Being a jack-of-all-trades isn’t all the time as interesting because it sounds. Attempt to zero in on what you do finest and focus totally on that. This eliminates some manufacturers you would possibly in any other case attain out to, however it can additionally enhance your possibilities of nailing down a partnership with the proper model.
How you can attain out to manufacturers as an influencer for collaboration
Prepared to begin reaching out? Let’s undergo the method.
Use GRIN’s Model Search and Marketing campaign Finder instruments.
The best solution to discover manufacturers to associate with is utilizing the Model Search software on GRIN for Creators. This function lets you slim your search to simply establish corporations aligned together with your private model. Simply enter your most popular standards, and viola—we’ll populate a listing of potential companions only for you.
If you happen to’re on the lookout for a particular marketing campaign to hop on, the Marketing campaign Finder software could be your finest wager. With this software, you may filter by energetic initiatives and shortly apply to those to which you assume you may add probably the most worth.
Do your homework.
Don’t begin reaching out to manufacturers earlier than some particulars about them first. Right here are some things to analyze:
- Origin story
- Mission assertion
- The kind of influencer collaborations they’ve achieved prior to now
- Their main social media platforms
Figuring out the small print will aid you decide in the event that they’re actually an excellent match, so that you don’t waste time selling a model you don’t truly care about or need to use. It’s going to additionally provide you with an opportunity to incorporate some extra private info in your outreach.
Plant the seed.
Once you establish a model you want, interact with its social media content material to see if you will get on the group’s radar. Don’t ask for a collaboration within the remark part. Simply make just a few feedback right here and there to allow them to know you’re a fan.
How you can contact manufacturers: your finest choices for fulfillment
Let’s shortly contact on just a few alternative ways you may attain out to the manufacturers you establish by way of GRIN for Creators:
Direct message
Social media DMs are the right means for creators to attach with manufacturers as a result of they’re private, direct, and present initiative. Plus, it’s the place most model managers already hang around, making your pitch exhausting to overlook. One of the best half? GRIN for Creators routinely pulls the social handles for every model in its Model Search software, so that you by no means have to search around for the fitting @.
E mail
E mail permits for a extra detailed {and professional} introduction. You may connect your media package, portfolio, and detailed collaboration concepts, giving manufacturers a complete view of what you supply. It’s additionally simpler for manufacturers to ahead your info to related group members.
The draw back: It may be tough to seek out e mail addresses for the fitting contacts. You could possibly pull them from the model’s web site. They may even have contact information for creators of their social media bio. If not, DMs are going to be your finest wager.
That is technically going to be a DM, however we really feel that reaching out on LinkedIn is a bit totally different than outreach through Instagram and TikTok DMs. LinkedIn outreach is a little more “severe” {and professional}. Plus, it lets you join immediately with decision-makers.
Model web site
Generally manufacturers have touchdown pages on their web sites the place creators can apply to work with them immediately. GRIN for Creators routinely pulls these touchdown pages into its Marketing campaign Finder software, nevertheless it’s value keeping track of when you’re browsing the net.
How you can pitch your self to manufacturers as a creator.
Outreach finest practices will stay principally constant irrespective of how you might be reaching out. The primary level is to maintain your preliminary outreach brief and candy. Let the prospect know why you’re reaching out and the way they will observe up with you.
What to incorporate in your pitch
At this level, you need to have just a few intriguing prospects you’re prepared to succeed in out to. Right here’s what to incorporate in your pitch:
- Brief intro: Introduce who you might be and what you do, however preserve it brief!
- Goal of contact: You’re on the lookout for a partnership, however let the model know why you selected them particularly.
- Worth prop: Be sure that the model is aware of precisely what you convey to the desk.
- CTA: Shut with a transparent name to motion, so the model is aware of observe up.
- Media package/portfolio: Give the model some extra info in your {qualifications}. Ship them your media package and portfolio. Or higher but, simply shoot them a hyperlink to your GRIN for Creators profile!
Model pitch examples
Want somewhat additional inspiration? Listed here are few templates you should utilize when reaching out to manufacturers:
Product fanatic
Hey [Brand Name] group!
I’m [Your Name], a [brief description of what you do, e.g., fitness enthusiast and content creator], and I completely love your [specific product].
It’s been a game-changer for me, and I’d like to share my ardour for it with my followers.
Do you might have a while to talk about how we are able to showcase your wonderful merchandise collectively?
PS – Be at liberty to take a look at my [GRIN for Creators profile] to get a greater really feel for engagement metrics and content material type.
Cheers,
[Your Name]
[Your Contact Information]
Storytelling strategy
Hello [Brand Name] group,
I’m [Your Name], a [brief description of what you do, e.g., lifestyle blogger and content creator].
Your [specific product] has really remodeled my day by day routine, and I’d like to share this journey with my viewers.
I imagine that collectively, we are able to create a compelling narrative round how your product helps individuals obtain [specific goal].
Let’s talk about how we are able to convey this story to life!
PS – Be at liberty to take a look at my [GRIN for Creators profile] to get a greater really feel for engagement metrics and content material type.
Greatest,
[Your Name]
[Your Contact Information]
Viewers insights
Hello [Recipient’s Name],
I’m [Your Name], a [brief description of what you do, e.g., tech influencer and YouTuber], and I’ve been intently following [Brand Name]’s improvements.
My viewers consists primarily of [demographic], who’re all the time on the lookout for [specific benefit your product offers]. I’m assured that we are able to create content material that not solely engages my viewers but in addition drives worth on your model.
May we schedule a name to discover this potential partnership?
PS – Be at liberty to take a look at my [GRIN for Creators profile] to get a greater really feel for engagement metrics and content material type.
Wanting ahead to your response!
Greatest regards,
[Your Name]
[Your Contact Information]
Be communicative.
Communication is essential for any relationship. After you’ve despatched your pitch, you’ll want to preserve a detailed eye in your inbox so you may reply to any follow-ups as shortly as doable.
At this stage within the recreation, it’s important to all the time put your finest foot ahead. Let your potential companions know you’ll be straightforward to speak with and keen to begin the partnership.
Observe up together with your companions.
There’s nothing mistaken with being excited a couple of potential partnership. If you happen to haven’t heard from the model you reached out to after a few days, don’t be afraid to ship them a follow-up. However in the event you don’t get a response after one or two additional makes an attempt, it’s in all probability finest to maneuver on.
Following up with manufacturers can also be vital after you’ve began a partnership. Examine in on occasion to verify they’re glad together with your work and have all the information they should decide the success of your partnership.
Key takeaway: Be assured, personable, {and professional} to nail your subsequent model collaboration outreach.
So, are you able to land your dream partnership? We all know reaching out to manufacturers may appear intimidating at first, however you may pull it off with somewhat planning and persistence. Preserve your message brief and candy, however don’t be afraid to be your self. You bought this!
