5 Superior Lead Technology Methods For Digital Advertising

Need to make extra gross sales?

Essentially the most easy means to do this is to start out producing extra leads.

That’s why at the moment we’re going to talk about 5 superior lead-generation methods for digital advertising.

What Is a Lead?

A lead is somebody who:

1. Has expressed an curiosity in your services or products.
2. Has given you their contact particulars.

Notice that an individual wants to fulfill each of those standards with the intention to be thought of a lead.

Somebody who visited your web site however didn’t provide you with their contact particulars shouldn’t be a lead.

And neither is somebody whose contact particulars you could have in some way obtained however who has by no means expressed any curiosity in what you’re promoting.

What Is Lead Technology?

Lead technology is the method of changing potential clients into leads by persuading them to present you their contact particulars.

Sometimes, which means acquiring their e mail deal with, though some companies would possibly require further info akin to a telephone quantity or perhaps a bodily deal with.

What Is a Lead Technology Funnel?

On-line lead technology is often performed through lead technology funnels:

1. You create a lead magnet. 
2. You create a touchdown web page for that lead magnet.
3. You drive site visitors to that touchdown web page.

As soon as a possible buyer offers you their e mail deal with in trade on your lead magnet, they change into a lead and enter your gross sales funnel.

That’s the place the method of lead technology ends.

What Is the Worth Ladder Gross sales Funnel?

You need to at all times view your lead technology funnel within the context of your general gross sales funnel.

In spite of everything, you aren’t amassing folks’s e mail addresses simply because, you’re doing it in order that you possibly can then promote your services and products to them.

That’s why you want a system for changing potential clients into leads, leads into paying clients, and paying clients into repeat clients. 

We consider that the best solution to do all that’s the Worth Ladder gross sales funnel.

It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!). 

This gross sales funnel has 4 phases:

• Bait. You provide the potential buyer your lead magnet in trade for his or her e mail deal with. That is your lead technology funnel.
• Frontend. You provide the potential buyer your least costly and least helpful services or products.
• Center. You provide the shopper a costlier and helpful services or products.
• Backend. You provide the shopper your costliest and most dear services or products.

Ideally, you additionally provide a continuity program of some type, which means, a subscription product that generates recurring income.

We additionally advocate including downsells, upsells, and cross-sells to those core gives with the intention to maximize your income.

The rationale why this gross sales funnel works so nicely is that it means that you can:

1. Begin the connection with that particular person by providing free worth.
2. Nurture that relationship by persevering with to supply free worth through e mail.
3. Construct belief by offering progressively extra paid worth at every stage.

Right here’s how Russell explains it:

Notice that your lead technology funnel, aka the Bait stage, serves as the inspiration on your whole Worth Ladder gross sales funnel.

In case your free provide isn’t helpful sufficient, you’ll battle to generate leads within the first place.

And in case your free provide seems to be helpful however doesn’t ship what you promised, then you’ll battle to transform leads into paying clients.

Remember that it’s essential to exceed folks’s expectations at every stage in order that they’d wish to proceed to the following one.

And that begins with the Bait stage.

Lead Technology Technique #1: Squeeze Web page Funnel

A squeeze web page funnel solely has two pages:

Web page 1: A squeeze web page.

Web page 2: A thanks web page. 

A squeeze web page is a fundamental touchdown web page that has these three key components:

• A headline that conveys what your free provide is all about.
• An e mail opt-in kind the place the potential buyer can sort of their e mail deal with. It might both be displayed instantly or proven as soon as they click on the call-to-action button.
• A call-to-action button that encourages the potential buyer to get the lead magnet.

Often, squeeze pages additionally function further components akin to subheadlines, further copy, related photographs, and so forth.

Right here’s an instance of a easy, but high-converting squeeze web page that we’re utilizing to advertise certainly one of our lead magnets:

And right here’s the thanks web page:

A squeeze web page funnel is essentially the most fundamental leads technology funnel and might work nicely for all types of lead magnets (ebooks, movies, e mail programs, and so forth.).

In case you have by no means constructed a lead technology funnel earlier than, then it’s best to in all probability begin with a squeeze web page funnel.

Lead Technology Technique #2: Reverse Squeeze Web page Funnel

A reverse squeeze web page funnel additionally consists of those two pages:

Web page 1: A squeeze web page.

Web page 2: A thanks web page.

So what’s the distinction between an everyday squeeze web page funnel and a reverse squeeze web page funnel?

It’s the way in which the free worth is delivered.

• An everyday squeeze web page funnel retains all of the free worth behind the opt-in wall – the potential buyer has to present you their e mail deal with to entry it.
• A reverse squeeze web page funnel gives some free worth upfront on the squeeze web page itself whereas the remainder of it’s hidden behind the opt-in wall.

Sometimes, the squeeze web page within the reverse squeeze web page funnel encompasses a free video that the potential buyer can watch with out opting in.

Then you definitely ask for his or her e mail deal with in trade for a lead magnet associated to that free video that they only watched.

Essentially the most easy method right here is to have a video sequence, function an introductory video in your squeeze web page, then ask for the potential buyer’s e mail deal with in trade for entry to the remainder of the sequence. 

Say, if you’re within the calisthenics area of interest, then you possibly can:

1. Create a free video course on fundamental calisthenics abilities that explains progressions for every train.
2. Create an introductory video that explains the idea of development and why it’s so necessary to comply with correct progressions, particularly as a newbie.
3. Function the introductory video in your squeeze web page and finish it with a name to motion the place you encourage the potential buyer to obtain your movies with progressions for fundamental calisthenics workouts.

You too can use the free video in your squeeze web page to construct an emotional connection by sharing your story, then provide a useful resource that may assist the potential buyer obtain the identical outcomes.

Say, if you’re within the weight reduction area of interest, then you possibly can:

1. Create a 90-day meal plan designed to assist folks shed weight that comes with all the pieces you realize about weight reduction. 
2. Create a video the place you share your individual weight reduction journey.
3. Function the video in your squeeze web page and finish it with a name to motion the place you encourage potential clients to obtain your free 90-day meal plan.

The reverse squeeze web page funnel works finest for niches that favor the video medium akin to health, cooking, crafts, and so forth.

You additionally have to both be comfy in entrance of the digital camera or have the ability to produce movies with a voiceover for it to work. 

In fact, in case your price range permits it, you’ll be able to outsource video manufacturing.

Lead Technology Technique #3: Product Launch Funnel

However what if you wish to launch a brand-new product?

Then you definitely would possibly wish to think about making a product launch funnel that’s designed that will help you construct a pre-launch e mail listing.

That means, on the day of the launch, it is possible for you to to announce it to a bunch of people who find themselves already enthusiastic about your product. 

Right here’s what the product launch funnel appears to be like like:

Web page 1: A squeeze web page. 

Web page 2: Video #1.

Web page 3: Video #2.

Web page 4: Video #3.

Web page 5: Video #4.

Web page 7: A product order web page. 

Web page 8: An order affirmation web page. 

We advocate structuring your video sequence like this:

• Video #1. Place your self as an authority and clarify to the potential buyer how your product will make their life higher. 
  Then deliver up the objections that the potential buyer might need and promise to handle them within the subsequent video.
• Video #2. Deal with the commonest objections. Present social proof by sharing case research of earlier clients (beta testers). Then foreshadow the following video.
• Video #3. Specific how excited you’re that the potential buyer has made it this far. Then take a step again, clarify the massive image and assist them visualize how your product will make their life higher. Then foreshadow the following video.
• Video #4: Launch your product! It’s time to make it accessible to the potential buyer. This web page ought to have a “Purchase” button under the video that may take them to the product order kind.

Notice that the objective right here isn’t simply to construct a pre-launch e mail listing, it’s additionally to construct anticipation and pleasure about your product. 

That’s why you shouldn’t make all these movies accessible instantly – you wish to ship the potential buyer one video on daily basis or one video each different day.

Lead Technology Technique #4: Webinar Funnel

A webinar funnel is a gross sales funnel the place you utilize a free webinar as your lead magnet.

Right here’s what it appears to be like like:

Web page 1: A webinar registration web page.

Web page 2: A thanks web page.

Web page 3: A webinar web page.

Web page 4: A product order web page.

Webinars, particularly reside ones, might be intimidating, however they’re additionally extraordinarily efficient when performed appropriately.

Firstly, it’s essential to present quite a lot of free worth.

Do not forget that a webinar needs to be a presentation that’s helpful in and of itself, not only a 45-minute gross sales pitch for no matter it’s that you’re promoting.

Then it’s essential to just be sure you keep excessive power all through the webinar. Because the host, you set the ambiance, so if you need the viewers to be engaged it’s essential to be engaged your self. 

Lastly, use our confirmed script to transition out of your presentation to your gross sales pitch, as that’s what individuals who don’t have a lot webinar expertise battle with essentially the most:

Merely say this:

“So now I’d wish to give you guys one thing that I’m actually enthusiastic about. It’s one thing that I believe goes to alter tons of lives and companies for the higher. However I don’t wish to do it with out your permission. If you happen to guys wish to be taught extra about [PRODUCT/SERVICE] then simply sort “Sure” within the chat bar.”

In case your webinar was helpful, the attendees will seemingly wish to hear your pitch, so this shouldn’t be an issue.

Nonetheless, if nobody sorts “Sure” within the chat bar, you’ll be able to attempt yet one more time:

“Okay. Effectively I don’t wish to take up an excessive amount of of your time. However I actually suppose that is going to be a game-changer for you. Is it okay if I simply spend 10 minutes displaying you this provide I put collectively?”

If there’s nonetheless no curiosity, then merely thank everybody and finish the webinar.

This awkward situation is extraordinarily uncommon, nevertheless it does occur. Sometimes, it signifies that you didn’t present sufficient worth all through the webinar. 

You need to deal with that by both bettering your present webinar or arising with one thing higher. 

By the way in which, Russell primarily used webinar funnels to get ClickFunnels off the bottom, which is why this funnel holds a particular place in our hearts.

Again within the day, he would intention to do 5-7 webinars per week and would typically find yourself doing 2-3 webinars a day. Fairly loopy nevertheless it labored!

He has since developed a system for creating webinars that promote known as “Excellent Webinar Secrets and techniques”. 

We extremely advocate checking it out if you wish to learn to develop your enterprise through webinar funnels. It solely prices $7!

Lead Technology Technique #5: Cellphone Funnel

Not all services and products might be bought through fully automated gross sales funnels. 

So what do you have to do if you’re promoting one thing that requires getting on the telephone with potential clients?

You would possibly wish to think about using the telephone funnel.

It consists of three pages:

Web page #1: Success story the place you share your finest buyer case examine. 

Web page #2: Utility web page the place you ask qualifying inquiries to guarantee that this potential buyer is the appropriate match for your enterprise. 

Web page #3: Homework web page the place you assign the potential buyer a easy process to finish whereas they wait so that you can contact them (e.g. watch a video, learn a brief PFD, and so forth.). 

That means, as an alternative of chilly calling random folks and subjecting your self to verbal abuse that comes with that, you get a listing of certified leads that need you to name them!

Furthermore, the telephone funnel entails quite a lot of preselling, so by the point you make that decision the potential buyer can have already:

• Seen social proof.
• Invested time and power into filling out an utility.
• Invested time and power into doing the homework you assigned to them.

Evidently, somebody this dedicated is a scorching lead, which provides you the perfect shot at closing the sale.

Need Russell To Present You How To Construct Your First Gross sales Funnel?

Let’s maintain it actual:

Constructing a gross sales funnel from scratch can appear to be a frightening process.

That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.

You’ll learn to:

• Generate limitless leads.
• Create your first lead magnet.
• Construct your first gross sales funnel.
• Create a easy 6-email follow-up sequence.
• And launch your funnel!

…in simply 5 days.

So don’t hesitate.

Be part of our 5 Day Problem at the moment. It’s fully free!