Studying Time: 9 minutes
Within the thrilling realm of media and leisure, advertising and marketing performs a vital function in capturing the hearts and minds of audiences worldwide.
From blockbuster movies to groundbreaking music companies, the methods and improvements behind profitable advertising and marketing campaigns could make all of the distinction.
This text celebrates the highest 10 media & leisure entrepreneurs, whose visionary approaches and impactful campaigns have set new benchmarks within the subject. These leaders not solely drive the expansion of their respective corporations but additionally form the way forward for how content material is consumed and loved.
Let’s dive into the careers and achievements of those advertising and marketing maestros who’re redefining the panorama of media and leisure.
- Scott Gutterman, Senior Vice President of Digital Operations, PGA TOUR
- Gary Kamikawa, Head of Cross-Channel Personalization & Progress Engineering, Amazon Music
- Angie Barrick, Head of Trade, Media & Leisure, Google
- Jaime Solis, SVP, Head of Content material & Programming, LiveOne
- Kelly Campbell, President, Peacock
- Asad Ayaz, Chief Model Officer and President of Advertising, The Walt Disney Studios
- Josh Moskovitz, Vice President of Advertising, Rockstar Video games
- Shar Caesar Douglas, International Head of Advertising, TIDAL
- DeBorah Charles, Senior Director, Advertising at Sirius XM Radio Inc.
- Josh Goldstine, President of Worldwide Advertising, Warner Bros. Footage Group
High 10 Media & Leisure Entrepreneurs Checklist
Scott Gutterman: Senior Vice President of Digital Operations, PGA TOUR
Scott Gutterman is the Senior Vice President of Digital Operations on the PGA TOUR, the place he leads the fan-facing digital platform and broadcast expertise groups. His function entails orchestrating efforts throughout these teams to ship personalised buyer experiences and companies for gamers and followers, aligning with the strategic aims of the enterprise.
Gutterman has been instrumental in launching revolutionary initiatives like “Each Shot Dwell,” which permits followers to view each shot taken by each participant throughout a event. This initiative, as he described as “the way forward for golf protection,” makes use of superior AWS expertise to offer stay and on-demand entry to almost 31,000 photographs over 72 holes throughout occasions like THE PLAYERS Championship.
As Gutterman explains in an AWS for M&E weblog publish, “With ‘Each Shot Dwell,’ we will now present viewers each participant always all through the course, and that’s a sport changer for our followers because it places them within the producer’s seat and offers them extra management over the content material they’re seeing.”
Gutterman’s management in digital operations and his dedication to innovation have made important impacts on how golf is loved by followers worldwide, repeatedly pushing the boundaries of sports activities broadcasting and digital engagement.
Gary Kamikawa: Head of Cross-Channel Personalization & Progress Engineering, Amazon Music
Gary Kamikawa is the Head of Cross-Channel Personalization & Progress Engineering at Amazon Music. He performs a vital function in enhancing buyer engagement by means of revolutionary personalization methods.
One notable challenge beneath his management is the implementation of “chilly begin personalization,” the place Amazon Music builds listener profiles from scratch to raised perceive buyer preferences and counsel subsequent finest actions primarily based on location, demographics, and different knowledge factors.
Kamikawa focuses on creating seamless, personalised experiences throughout a number of channels. As famous on this article from Entrepreneur, his method contains sending personalised invoices, useful fee reminders, thank-you emails upon fee receipt, transport notifications with monitoring particulars, and thank-you notes for constructive suggestions.
At present, he emphasizes the significance of leveraging AI and data-driven insights to ship related content material that resonates with customers. An instance of that is how Amazon Music is utilizing AI to personalize the imagery it serves round messaging and album artwork, playlists, visuals, and extra. This technique not solely boosts consumer engagement but additionally drives important enterprise outcomes by sustaining buyer curiosity, loyalty, and a spotlight.
All through his profession, Kamikawa has been acknowledged for his contributions to the sphere of promoting personalization. His work at Amazon Music showcases his means to combine technical experience with strategic advertising and marketing to foster progress and buyer satisfaction.
Angie Barrick: Head of Trade, Media & Leisure, Google
Angie Barrick, Head of Trade for Media & Leisure at Google, has a distinguished profession marked by important contributions to digital advertising and marketing and leisure partnerships. She has been with Google for over a decade, overseeing world leisure partnerships for Google and YouTube. Previous to her tenure at Google, Barrick labored with leisure shoppers at Microsoft and varied startups, bringing a wealth of expertise in digital promoting to her present function.
Earlier than transitioning to digital advertising and marketing, Barrick spent ten years in affiliate distribution at Bravo because the Regional Vice President for the Western Area, the place she managed a staff of gross sales, advertising and marketing, and promoting professionals.
Barrick is understood for her strategic insights and revolutionary approaches to buyer engagement. She believes within the energy of digital platforms to create immersive and interactive experiences for audiences. Her work at Google focuses on leveraging knowledge and expertise to reinforce consumer engagement and ship personalised content material, reflecting her forward-thinking method to advertising and marketing within the leisure trade.
She has been acknowledged for her contributions to the sphere, being named considered one of Hollywood’s High 25 Advertising Masterminds by The Hollywood Reporter and incessantly talking at trade conferences like Selection’s Leisure Advertising Summit.
Jaime Solis: SVP, Head of Content material & Programming, LiveOne
Jaime Solis, SVP and Head of Content material & Programming at LiveOne, has a notable profession within the digital media and leisure trade. At LiveOne, he oversees the platform’s content material technique and programming, driving engagement by means of music, podcasts, and stay occasions.
His function entails curating a various array of content material that appeals to a broad viewers, serving to to solidify LiveOne’s place as a premier vacation spot for digital leisure.
Earlier than his tenure at LiveOne, Solis held important roles in varied corporations inside the leisure sector. He has been essential in creating and executing advertising and marketing campaigns that leverage digital platforms to reinforce consumer engagement and increase viewers attain.
Solis’s method to buyer engagement focuses on delivering high-quality, related content material that resonates with customers, using data-driven insights to grasp viewers preferences and tailor content material accordingly.
Kelly Campbell: President, Peacock
Kelly Campbell, President of Peacock and Direct-to-Shopper at NBCUniversal, has been pivotal in driving important progress and innovation at Peacock. Underneath her advertising and marketing management, Peacock has grow to be the fastest-growing streaming service within the U.S. for 2 consecutive years and hosted the most-streamed stay occasion in U.S. media historical past with the first-ever streaming-exclusive NFL Playoff Recreation in January 2024.
Earlier than becoming a member of Peacock in 2021, Campbell served as Chief Advertising Officer after which President at Hulu, the place she performed a key function in accelerating the service’s progress. At Hulu, she oversaw the advertising and marketing technique for each SVOD and live-TV companies, main notable campaigns that considerably boosted subscriber acquisition and model consciousness.
Campbell’s revolutionary method to advertising and marketing emphasizes data-driven methods and powerful client connections, which have earned her recognition as considered one of Enterprise Insider’s Most Progressive CMOs, AdAge’s Ladies to Watch, and Forbes’ Most Influential International CMOs.
Asad Ayaz: Chief Model Officer and President of Advertising, The Walt Disney Studios
Asad Ayaz, presently the Chief Model Officer and President of Advertising at The Walt Disney Studios, has had an illustrious profession marked by a number of high-impact advertising and marketing campaigns. Ayaz joined Disney in 2005 and has been instrumental in driving the advertising and marketing methods for a lot of of Disney’s most profitable releases.
His campaigns have included main movies corresponding to “Star Wars: The Drive Awakens,” “Black Panther,” “Avatar: The Means of Water,” and “Avengers: Endgame,” which achieved the most important worldwide debut of all time with over $1.2 billion in 5 days.
In his function, Ayaz oversees all points of promoting for Disney, Pixar, Marvel Studios, Lucasfilm, and twentieth Century Studios, together with technique, inventive promoting, media, digital, analysis, particular occasions, promotions, worldwide advertising and marketing, publicity, and synergy. He additionally manages the advertising and marketing for Disney+ globally.
Ayaz’s advertising and marketing philosophy emphasizes creating immersive and personalised experiences for customers. In line with Quick Firm, he leverages the linked universes of franchises like Marvel and Star Wars, making certain every property will get its distinctive highlight whereas contributing to a broader narrative.
His revolutionary method contains utilizing teaser trailers, early peeks at characters, and inventive out-of-home promoting, which have garnered billions of media impressions and important field workplace returns.
All through his profession, Ayaz has acquired quite a few accolades, together with the Selection Advertising Visionaries Award, The Clio Advertising Mastermind Award, and recognition as considered one of Quick Firm’s Most Inventive Individuals in Enterprise (The Walt Disney Firm) (The Walt Disney Firm).
Josh Moskovitz: Vice President of Advertising, Rockstar Video games
Josh Moskovitz, Vice President of Advertising at Rockstar Video games, has had a notable profession within the gaming trade. Rockstar Video games lately launched a number of extremely profitable advertising and marketing campaigns for video games like “Grand Theft Auto V” and the upcoming “GTA VI.”
These methods included intensive social media use, strategic partnerships, and occasions, resulting in record-breaking gross sales and sustained engagement.
Rockstar’s method to advertising and marketing emphasizes revolutionary and immersive experiences. For “GTA VI,” the anticipation was expertly constructed by means of strategic trailer releases and cinematic graphics, drawing thousands and thousands of views and creating important buzz.
Because of these campaigns, Rockstar’s advertising and marketing staff has earned quite a few accolades, reflecting their experience in creating compelling and efficient advertising and marketing methods that resonate deeply with the gaming neighborhood.
Shar Caesar Douglas: International Head of Advertising, TIDAL
Shar Caesar Douglas is the Head of Advertising at TIDAL, the place she is chargeable for rising TIDAL’s artist neighborhood and main artist campaigns. Her profession is marked by a sequence of great accomplishments in digital advertising and marketing and neighborhood constructing.
Earlier than becoming a member of TIDAL, she was the Vice President of Developer and B2B Advertising at Skillz, a worldwide platform for cellular sport competitions.
She additionally served because the Head of Creator Advertising, Center East, and Africa (EMEA) at YouTube, the place she was instrumental in creating the worldwide advertising and marketing technique for the platform’s creators. One among her notable achievements at YouTube was the launch of the $100M #YouTubeBlack Voices Content material Fund, which aimed to amplify Black voices and views on the platform.
Shar has been acknowledged for her revolutionary method to advertising and marketing, incomes a spot on Advert Age’s 40 Underneath 40 listing in 2021.
She has additionally been a vocal advocate for range and inclusion. Her dedication to empowering underrepresented communities is mirrored in her energetic help for minority-led startups and her involvement with organizations like How Ladies Lead.
DeBorah Charles: Senior Director, Advertising at Sirius XM Radio Inc.
DeBorah Charles is the Senior Director of Advertising at Sirius XM Radio Inc., the place she performs a vital function in creating and executing advertising and marketing methods aimed toward driving subscription progress and enhancing buyer engagement.
She has been with SiriusXM for a number of years, contributing to the corporate’s success by means of her experience in advertising and marketing and strategic planning.
One among SiriusXM’s notable current campaigns contains the “Nearer” marketing campaign, launched through the 2024 Oscars. This marketing campaign aimed to revitalize the SiriusXM model by emphasizing the emotional connection listeners have with audio content material.
The centerpiece of the marketing campaign was a brief movie, “A Life in Sound,” directed by Emmy-winning director Kim Gehrig. This movie, together with an in depth out-of-home promoting marketing campaign in main cities like New York and Los Angeles, sought to draw new audiences whereas deepening engagement with present subscribers.
Moreover, DeBorah performed a key function in SiriusXM’s Grammy Channel, a pop-up channel that returns yearly to showcase music from Grammy nominees and supply behind-the-scenes protection of the occasion. This initiative highlights her means to leverage main cultural occasions to reinforce model visibility and listener engagement.
Charles’s profession contains notable achievements in varied advertising and marketing roles. Previous to her present place, she labored at Conde Nast Bridal Group, the place she gained priceless expertise within the media and promoting trade. Her background additionally contains positions at Primedia, the place she additional honed her abilities in advertising and marketing and promotions.
Charles holds a level from Baruch School, including to her robust basis in advertising and marketing and enterprise administration. Her dedication to her function and her strategic method have made her a key participant in SiriusXM’s advertising and marketing staff.
Josh Goldstine: President of Worldwide Advertising, Warner Bros. Footage Group
Josh Goldstine, President of Worldwide Advertising for Warner Bros. Footage Group, has had a distinguished profession in movie advertising and marketing.
Earlier than becoming a member of Warner Bros., Goldstine held important roles at Common Footage and Sony Footage. At Common, he led campaigns for blockbusters corresponding to “Jurassic World,” “Livid 7,” and “Minions,” contributing to among the studio’s most worthwhile years.
One among Goldstine’s notable achievements at Warner Bros. is the advertising and marketing marketing campaign for the 2023 movie “Barbie.” Underneath his management, the marketing campaign grew to become a cultural phenomenon, producing over $1.4 billion on the world field workplace. The marketing campaign was praised for its revolutionary method, together with the long-lasting teaser that parodied “2001: A House Odyssey,” and for successfully leveraging cultural curiosity to interact a large viewers.
In Selection, when requested in regards to the Barbie marketing campaign, he famous that they,
“noticed it as a breadcrumb technique, the place we gave folks little components of the film to stimulate curiosity and that created dialog.”
Goldstine’s experience in creating seamless, multi-channel advertising and marketing campaigns and his means to distill filmmakers’ visions into impactful methods have made him a key determine within the movie advertising and marketing trade.
Right now’s Greatest M&E Entrepreneurs to Comply with: Concluding Ideas
The accomplishments of those prime 10 media and leisure entrepreneurs spotlight the ability of revolutionary and strategic advertising and marketing in an ever-evolving trade.
From leveraging cutting-edge expertise, like in PGA tour’s “Each Shot Dwell” program, to creating emotionally resonant campaigns, as showcased in SiriusXM’s “Nearer” marketing campaign, these trade leaders have demonstrated an distinctive means to attach with audiences and drive important enterprise outcomes.
Their work exemplifies the significance of understanding buyer wants, harnessing data-driven insights, and embracing creativity to face out in a crowded market.
Because the media and leisure panorama continues to alter, these entrepreneurs will undoubtedly proceed to encourage and prepared the ground in delivering distinctive experiences that captivate and have interaction audiences across the globe.
