In late 2021, TikTok surpassed 1 billion month-to-month customers, making it one of many web’s favourite purposes. Gen Z popularized TikTok, however the app has develop into a multi-generational channel the place even senior influencers have entered the house.
And with shopper preferences leaning in the direction of short-form video, the demand for companies who focus on TikTok advertising and marketing stays excessive. On this article, we’ll stroll by means of case research from prime licensed TikTok advertising and marketing companies to point out how they use TikTok to develop their purchasers’ manufacturers, constructing a enterprise case for extra companies to broaden their companies.
5 prime TikTok advertising and marketing companies (with case research)
Earlier than we get began, here’s a tip: be taught from the companies who’ve already branched into TikTok by taking a look at TikTok’s official advertising and marketing companions listing. The listing contains a vary of selling companies and different firms that present a range companies, together with standard ones like inventive, commerce, sound and marketing campaign administration companies.
To slender down your analysis, we’ve created a listing of among the greatest TikTok advertising and marketing companies and share how they’ve approached constructing profitable campaigns with purchasers:
1. Byte/Dept
Who they’re: Byte/Dept is a advertising and marketing know-how company based mostly in London, New York and Berlin. Byte was acquired by Dept in February 2021.
They supply quite a lot of companies for analytics, know-how, inventive and media companies. Some examples of Byte’s companies embody chatbot creation and augmented actuality. They’re an official Snapchat Lense Accomplice as nicely.
Case examine: ASO
Byte/Dept labored with ASOS to create the British on-line style retailer’s first TikTok marketing campaign. The branded hashtag problem #AySauce inspired customers to point out off their outfits in the USA and the UK.
The three-week marketing campaign featured a branded TikTok sound, in-feed advertisements, an interactive augmented actuality expertise and a various trough of expertise together with Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to call a couple of.
The #AySauce marketing campaign resulted in 448,000 person movies and over 1.2 billion views in simply three weeks. The problem elevated the model’s engagement charge by 15.79%, which was nicely above the set benchmarks.
2. Incubeta
Who they’re: Incubeta is a world digital advertising and marketing company that gives options together with consulting, media companies and inventive manufacturing.
Case examine: Improbable FurnishingsÂ
Improbable Furnishings is an Australian retailer that’s a favourite for furnishings and bedding. The model wished to make use of TikTok to drive site visitors to their web site and improve their attain to a extra engaged viewers.
Improbable Furnishings labored with Incubeta to create TikTok influencer content material. The company collaborated with content material creators @brookestyless and @georgieandzac to create DIY room transformation movies. Due to their distinctive content material approaches, Improbable Furnishings may use these sponsored movies to achieve a brand new, youthful viewers.
The TikTok movies have been additionally repurposed for TV commercials, however proved to be simpler on their native platform. When each items of content material have been in contrast, the TikTok movies’ click-through charge was 8% greater. The very best-performing TikTok inventive earned a powerful view-through charge improve of 108%.
When put next side-by-side, the influencer content material price per click on was 10% decrease than the tv advertisements, permitting Improbable Furnishings to achieve their audience and drive extra site visitors to their website whereas being cost-effective.
3. Sprint Hudson
Who they’re: Headquartered out of Nova Scotia, Sprint Hudson is a social leisure advertising and marketing software program firm. Their digital and inventive options assist world manufacturers optimize their social leisure and commerce methods.
Case examine: Mecca
Australian magnificence retailer Mecca wished to establish long-term, high-performing TikTok content material that may authentically join with their present and potential audiences to extend their ROI.
Mecca collaborated with TikTok and Sprint Hudson to be taught pattern traction and craft a holistic, data-based content material technique for natural and paid inventive campaigns.
The wonder retailer used Sprint Hudson’s TikTok insights to pinpoint the highest-performing creators and content material pillars to information the path of the movies. They then used this info to tell their content material creation course of.
With Sprint Hudson’s knowledge, the model found utilizing each natural and paid TikTok content material inside a marketing campaign influenced its general success.
After their first campaigns, Mecca noticed unbelievable development throughout a number of metrics together with followers, video views and engagement. Followership elevated by 64% and the creatives reached over 12 million views. Some 147,000 engagements have been earned as nicely.
4. Whalar
Who they’re: Whalar is an award-winning creator commerce firm based mostly in Australia, Germany, Spain, the USA and the UK. They provide companies together with expertise administration and model partnership.
 Case examine: Chupa Chups
Chupa Chups aimed to make use of TikTok to construct a robust model affiliation between Halloween and the Spanish lollipop model for a brand new viewers in the UK.
Chupa Chups partnered with Whalar to create advertisements throughout spooky season and the end result was delightfully frightful. Their Halloween marketing campaign supplies a fantastic instance of what can occur when content material efficiently aligns with a group or sturdy theme: model recall was 42.6% and model affiliation was 5.7%, proving the marketing campaign profitable.
5. VMG Digital
Who they’re: VMG Digital is a world inventive companies firm that makes a speciality of sponsored video advertisements and video content material. They give attention to utilizing current model property for repurposed content material or cell optimization, and likewise present full-funnel advertising and marketing help.
Case examine: Samsung
Samsung aimed to advertise their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z within the Vietnamese market. The worldwide smartphone model sought to scale its publicity and have interaction with youthful generations to point out what their new foldable telephone may accomplish.
Together with a collection of advertisements, Samsung created a branded hashtag problem, #VuDieuGapMo (Folding Dance). Widespread TikTok creators like @hoaa.hanassii have been used to drive extra visibility to the marketing campaign and encourage customers to take part. To encourage participation additional, Samsung supplied probabilities to win prizes together with the Galaxy Z Flip3.
The outcomes of the marketing campaign have been astounding: in solely two weeks, #VuDieuGapMo turned the quickest TikTok marketing campaign to achieve 1 billion views in Vietnam. Over 259,800 movies have been created for the problem. Most benchmarks for the marketing campaign have been exceeded and Samsung noticed a 14% improve in gross sales in comparison with its marketing campaign goal as nicely.
What TikTok advertising and marketing companies can companies provide?
TikTok advertising and marketing companies usually provide companies that may be break up into two classes: technique and content material creation/execution. Right here’s a short abstract of the 2:
TikTok technique
Companies might help manufacturers create a holistic TikTok advertising and marketing technique. This could embody defining a audience and objectives, performing competitor evaluation, working analytics and reporting.
To hold out these duties, it’s widespread for companies to make use of social media administration software program like Sprout Social. We don’t imply to toot our personal horn, however we’re an official TikTok Advertising and marketing Accomplice. And we’re one of many solely social media administration software program firms that provides a TikTok integration. You need to use Sprout Social’s TikTok administration instruments to handle, analyze and optimize your marketing campaign.
Together with video scheduling, you may handle feedback in our Good Inbox and share presentation-ready analytics stories.
TikTok content material creation and execution
Companies can even assist handle full content material creation and marketing campaign execution. Together with video manufacturing, this could embody constructing partnerships with content material creators and influencers.
There are additionally quite a lot of TikTok enterprise options companies can provide their purchasers, reminiscent of paid methods utilizing TopView and In-Feed Advertisements, or engagement methods harnessing branded results and hashtag challenges.
Subsequent steps for TikTok advertising and marketing companies
For those who’re an company seeking to develop present companies, increasing your choices to TikTok advertising and marketing is a good place to begin given its recognition and effectiveness.
And if you would like an hands-on expertise to be taught extra about how Sprout might help handle and analyze your new campaigns, join a free one-month trial.
