LUX Rewards is a U.Okay.-based card-linked provide (CLO) associate that promotes to greater than 35 million fee playing cards throughout the UK and North America. With an agile, tech-first mindset and a dedication to delivering worth, LUX has been in a position to construct enterprise partnerships with a few of the largest monetary companies firms on the planet. LUX helps enterprises like worldwide banks, airways, and worker perks applications to mixture and arrange presents that resonate with their viewers. As well as, they allow enterprises to create participating associate applications with their know-how.
Learn on to search out out if this CLO associate is best for you!
Q: Are you able to give us a high-level overview of LUX Rewards?
A: We characteristic main advertisers (Blacklane, Simply Eat, Zoom) in entrance of an viewers of 50+ million cardholders, by way of our partnerships with banks (20 million U.Okay. and U.S. Mastercard SME cardholders, PNC Financial institution), airways (British Airways), and worker profit platforms (NextJump and extra).
Q: What are the highest methods you promote manufacturers?
A: The highest methods we promote manufacturers:
- Mastercard SME Enterprise — 20+ million high-spending U.Okay. and U.S. SME enterprise cardholders together with house owners, administrators and key resolution makers, that spend $1 billion or extra on enterprise items and companies yearly.
- PNC Financial institution — the fifth largest financial institution within the U.S., with 13 million cardholders.
- CashApp — the third most downloaded app within the U.S. with 88 million customers. CashApp has seen a 98% retention price, and 55% of its customers don’t financial institution with another monetary establishment.
- Varied different banks, airways and worker profit platforms throughout the UK and United States.
Q: What’s the complete attain of your viewers?
A: Collectively, greater than 50 million cardholders, and rising!
Q: Which verticals carry out the most effective with LUX Rewards?
A: Our high verticals:
- B2B SaaS Instruments & Software program
- B2B Items & Providers (printing, gifting, leisure, {hardware}, journey)
- Nationwide B2C Retail manufacturers (together with shops)
Q: Are you able to inform us a couple of profitable marketing campaign you’ve run within the final six months?
A: NordVPN:
- £431,160 — complete CLO spend pushed
- £63,100 — complete CLO spend pushed final month
- Doubled month-to-month CLO transactions by way of our writer channels within the marketing campaign’s first six months
Selfridges:
- £4.04 million — complete CLO spend pushed
- £431 common transaction worth
- 34% six-month improve in common transaction worth throughout our channels
Q: What’s one thing distinctive about LUX Rewards?
A: LUX Rewards is the unique associate for the Mastercard SME enterprise rewards program. This provides entry to a really hard-to-reach group of high-spending enterprise cardholders — one thing many CLO suppliers don’t have entry to.
This matches inside LUX Rewards’ wider positioning as a CLO supplier with the power to focus on high-spending and prosperous cardholder segments past enterprise clients, together with airline clients within the British Airways Govt Membership, and American Specific cardholders with triple the common buyer’s common transaction worth.
Q: Any business tendencies or insights to share with manufacturers?
A: CLO is massively taking off within the affiliate world, as a substitute technique in driving visitors each in retailer and to on-line shops. Our expertise at affiliate occasions seems one thing like:
- Two years in the past once we turned up, we had just a few conversations with people who have been acquainted with CLO, however for the massive half, most affiliate managers had nonetheless not heard of the idea.
- Final 12 months, round half of the affiliate managers we spoke with had heard of CLO, but it surely was a comparatively new idea.
- This 12 months, we arrived in LUX gilets and affiliate managers acknowledged the model and hunted us down to speak about CLO, with budgets in thoughts and collateral able to go!
TUNE clients who’re eager about working with LUX Rewards can request an introduction instantly within the TUNE Community. Questions? Click on right here to talk with considered one of our specialists.
Writer
Tie Davidson is a seasoned veteran within the Affiliate Advertising and marketing house. Because the Partnerships Supervisor at TUNE, he’s dedicated to sharing his business data and experience with manufacturers, companies, and media companions, whereas offering schooling and help for his or her program recruitment efforts. Tie at present resides in NYC, and spends his spare time as a neighborhood meals influencer and life coach.
