One of the best ways to usher in extra leads is to supply your perfect clients a brilliant priceless lead magnet in change for his or her electronic mail addresses.
Right this moment we’re going to present you how one can construct a lead magnet funnel that converts extraordinarily effectively.
Able to take lead technology to the following stage?
Proceed studying…
What Is the Worth Ladder Gross sales Funnel?
We imagine that the best solution to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!).
This gross sales funnel has 4 phases:
- Bait. You supply the potential buyer your lead magnet in change for his or her electronic mail handle.
- Frontend. You supply the potential buyer your least costly and least priceless services or products.
- Center. You supply the shopper a costlier and extra priceless services or products.
- Backend. You supply the shopper your most costly and most dear services or products.
Ideally, you additionally supply a continuity program of some kind, that means, a subscription product that generates recurring income.
We additionally suggest including downsells, upsells, and cross-sells to those core affords to be able to maximize your income.
The explanation why this gross sales funnel works so effectively is that it means that you can:
- Begin the connection with that individual by providing free worth.
- Nurture that relationship by persevering with to offer free worth by way of electronic mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
What Is a Lead Magnet Funnel?
Okay, so now you realize what the Worth Ladder gross sales funnel is all about, however what’s a lead magnet funnel?
What Is a Lead?
A lead is a possible buyer who has:
- Expressed an curiosity in your services or products.
- Given you their contact particulars.
Be aware that an individual has to fulfill each of those standards to be able to be thought of a lead.
Somebody who has visited your web site however hasn’t supplied their contact particulars isn’t a lead.
And neither is somebody whose contact particulars you could have someway obtained however who hasn’t indicated any curiosity in no matter it’s that you just promote.
That being mentioned, this definition of the time period “lead” solely applies to guide technology, not gross sales prospecting.
What Is a Lead Magnet?
A lead magnet is a freebie that you just supply to potential clients in change for his or her electronic mail addresses.
It may be something that they will both obtain to their gadget or entry on-line:
- A report.
- An e book.
- A cheat sheet.
- An electronic mail course.
- A video course.
- A webinar.
…and so on.
There’s additionally a sort of lead magnet known as the “FREE + Delivery” lead magnet that entails providing the potential buyer a free bodily product however asking them to pay for delivery.
Say, Russell has written three best-selling books, all of which you will get without cost in case you cowl the delivery charges.
Nonetheless, that is a sophisticated lead technology approach, which is why we don’t suggest it on your first lead magnet funnel.
It’s greatest to stay to digital lead magnets in case you are simply beginning out.
What Is a Lead Magnet Funnel?
A lead magnet funnel, also called a lead technology funnel, is a funnel designed to transform potential clients into leads by persuading them to present you their contact particulars.
It’s the first stage of the beforehand mentioned Worth Ladder gross sales funnel known as the Bait stage.
As soon as the potential buyer provides you their electronic mail handle, they enter your gross sales funnel and develop into a lead.
After that, your objective is to transform them into paying clients by getting them to progress to the Frontend stage of the Worth Ladder gross sales funnel.
And after that, you need to convert them into repeat clients by getting them to progress to the Center and the Backend phases of your Worth Ladder gross sales funnel.
It’s extraordinarily vital to grasp that the lead technology funnel doesn’t exist in isolation.
It’s simply the primary stage of the Worth Ladder gross sales funnel and may at all times be seen in that context.
The three Most Well-liked Variations of the Lead Magnet Funnel
There are a number of variations of the lead magnet funnel.
Let’s take a more in-depth have a look at the three hottest ones…
Squeeze Web page Funnel
A squeeze web page funnel is essentially the most primary variation of the lead magnet funnel that may work effectively for just about any enterprise.
It has two pages:
- A squeeze web page that explains what your free supply is all about.
- A thanks web page that gives the hyperlink to the lead magnet.
We suggest beginning with the squeeze web page funnel when you have by no means constructed a lead magnet funnel earlier than.
Reverse Squeeze Web page Funnel
A reverse squeeze web page funnel is a extra superior lead magnet funnel variation.
Identical to the squeeze web page funnel, it has these two pages:
- A squeeze web page that explains what your free supply is all about.
- A thanks web page that gives the hyperlink to the lead magnet.
So what’s the distinction between the squeeze web page funnel and the reverse squeeze web page funnel?
The previous retains all free worth behind an opt-in wall, in the meantime, the latter supplies some free worth upfront. What does that imply?
Let’s say that what you are promoting is within the health business, particularly within the calisthenics area of interest, so that you determine to supply a free video course that teaches folks primary calisthenics expertise.
In case you have been to make use of a squeeze web page funnel, then you definately would ask folks to offer their electronic mail addresses to be able to get entry to your video course.
Nonetheless, in case you have been to make use of a reverse squeeze web page funnel, you’d function one video from the course on the squeeze web page itself, no opt-in required.
Then you definately would ask folks to offer their electronic mail addresses to be able to get entry to the remainder of the course.
Say, you possibly can function an introductory video that explains basic calisthenics rules akin to ability progressions on the squeeze web page.
After which you possibly can supply the potential clients free movies with step-by-step progressions for primary expertise akin to pushups, pull-ups, hanging leg raises, and so on. in change for his or her electronic mail addresses.
Typically, reverse squeeze web page funnels generate fewer leads than common squeeze web page funnels, however these leads are typically of upper high quality aka extra more likely to convert into paying clients.
Reverse squeeze web page funnels require video lead magnets, so that you would possibly need to contemplate this method in case you are in an business the place video is one of the best medium for offering free worth (health, cooking, crafts, and so on.).
Webinar Funnel
The webinar funnel is without doubt one of the most superior lead magnet funnel variations.
It has these 5 pages:
- A webinar registration web page the place you encourage folks to join your free webinar.
- A thanks web page the place you present info on how one can attend the webinar (date, time, webinar hyperlink, and so on.)
- The webinar web page the place folks can be a part of the webinar.
And if somebody registered for the occasion however couldn’t make it, you may ship them a hyperlink to the webinar replay web page. - A gross sales web page on your frontend supply. Be aware that you want to have a frontend services or products prepared if you wish to implement this lead magnet funnel variation. You must finish your webinar by pitching your frontend supply.
The webinar funnel holds a particular place in our hearts as a result of that’s what Russell used to get ClickFunnels off the bottom in our first 12 months.
On the time, he would intention to do 5-7 webinars per week and would typically find yourself doing 2-3 webinars a day. Fairly loopy nevertheless it labored!
In truth, it labored so effectively that to today, Russell is satisfied that:
“The most effective enterprise mannequin on this planet is to create a webinar promoting your product or your service after which try this webinar dwell each single week for a 12 months, at the least as soon as per week.”
In fact, doing it dwell isn’t completely mandatory, so if the concept provides you nervousness then you may supply free entry to pre-recorded occasions.
Nonetheless, internet hosting dwell webinars might help you be taught extra about your target market, enhance your public talking expertise, and ideal your gross sales pitch.
Dwell webinar funnels are greatest suited to services that price $50+ as a result of internet hosting a dwell occasion requires a big quantity of not solely time but in addition power.
In the meantime, pre-recorded webinar funnels may also work for way more reasonably priced merchandise, say, $7 ebooks.
In spite of everything, you solely have to file the occasion as soon as, so this method doesn’t require almost as a lot time and power as working dwell webinars.
Nonetheless, in case you determine to go the pre-recorded webinar route, make it possible for your attendees are conscious that the occasion isn’t dwell.
In any other case, they may really feel cheated, which might be counterproductive to constructing belief.
And constructing belief is what the Worth Ladder gross sales funnel is all about!
How To Construct Your First Lead Magnet Funnel
Have you ever picked the lead magnet funnel variation that’s most fitted for what you are promoting?
Now it’s time to construct your first lead magnet funnel…
Step #1: Create a Tremendous Useful Lead Magnet
As we’ve got talked about beforehand, a lead magnet may be something that the potential buyer can both obtain to their gadget or entry on-line.
What’s vital is that:
- Your lead magnet supplies an answer to an issue that the potential buyer is battling.
- That downside is both the identical one or associated to the one which your frontend product addresses.
You know the way in supermarkets you typically see these stalls the place you will get free meals samples, then purchase that meals merchandise in case you prefer it?
Ideally, your lead magnet ought to function a free pattern of the worth that your frontend product supplies.
Step #2 Create a Touchdown Web page for Your Lead Magnet
Your lead magnet wants a touchdown web page.
All three beforehand mentioned lead magnet funnel variations use squeeze pages that are essentially the most primary kind of touchdown pages.
Your squeeze web page ought to have these three key components:
- A headline that conveys the worth of your free supply.
- An opt-in kind the place the potential buyer can kind of their electronic mail handle. It may well both be proven instantly or displayed as soon as they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to get the lead magnet.
Clearly, in case you are utilizing the reverse squeeze web page funnel, then your squeeze web page also needs to embrace a free video.
You may also need to experiment with varied extra components akin to further copy, social proof, related photos, and so on. Simply be certain that to A/B take a look at all the things!
Right here’s a easy, but high-converting squeeze web page that we use for our “The Funnel Hacker’s Cookbook” lead magnet:
Step #3: Begin Driving Visitors to Your Lead Magnet Touchdown Web page!
You’ll be able to’t know whether or not your free supply resonates together with your target market till you begin driving visitors to its touchdown web page.
Arrange a paid promoting marketing campaign on Fb, begin working adverts with a small every day funds, then see what occurs. Are folks supplying you with their electronic mail addresses?
And if you have already got the Frontend stage of your gross sales funnel constructed out, then see whether or not these leads are changing into paying clients. Is your advert marketing campaign worthwhile?
Solely begin scaling your advert marketing campaign as soon as you’re positive that your perfect clients are curious about no matter it’s that you’re providing.
Additionally, in the long term, you don’t need to be fully reliant on paid promoting. You must construct your personal traffic-generating property akin to a social media following, a weblog, a YouTube channel, and so on.
However within the quick run, you want to get visitors ASAP and paid promoting is one of the simplest ways to do it.
So determine how one can profitably run adverts first, then begin experimenting with different advertising and marketing channels.
How To Convert Leads Into Paying Clients
Okay, so now that your lead magnet funnel is up and working, try to be getting some leads. However how are you going to convert them into paying clients?
It’s worthwhile to construct out the following stage of your gross sales funnel which is called the Frontend stage.
Right here’s how:
Step #1: Create an Irresistible Frontend Supply
It’s vital to grasp that the first goal of your frontend supply isn’t to make you a great deal of cash, it’s to transform leads into paying clients.
That’s why we suggest:
- Ensuring that there’s a pure development out of your lead magnet to your frontend supply.
- Pricing your frontend supply inside the impulse purchase vary. $7 is a value level that works greatest.
- Providing a 60-day no-questions-asked money-back assure.
For instance:
Matthew Hussey, a world-renowned courting coach, has a lead magnet known as “9 Magic Texts No Man Can Resist”.
It’s a information that gives 9 textual content message scripts that ladies can copy-paste when texting guys they like.
In the meantime, his frontend product is a information known as “The Momentum Texts” that gives 67 extra textual content message scripts.
So if a girl discovered the free scripts helpful, she is going to seemingly be inclined to take a look at the paid scripts.
Particularly on condition that “The Momentum Texts” solely prices $7 and comes with a 60-day no-questions-asked money-back assure!
See how there’s a seamless development from the lead magnet to the frontend product?
You need that in your gross sales funnel!
Step #2: Create a Gross sales Web page for Your Frontend Supply
Your frontend supply wants a gross sales web page.
A short-form gross sales web page is sufficient on condition that it is a $7 product.
Gross sales web page copywriting is a big matter that we will’t probably cowl in just some paragraphs.
However we need to share a couple of ideas that may allow you to create a gross sales web page that converts effectively even in case you don’t have any earlier copywriting expertise:
Give attention to Advantages, Not on Options
The excellence between options and advantages is without doubt one of the most vital copywriting rules:
- A function is a operate or a top quality of a product (e.g. “These footwear are waterproof!”).
- A profit is the worth that the shopper will derive from that product (e.g. “These footwear will preserve your ft dry!”).
Folks purchase based mostly on advantages, which is why it’s best to emphasize all of them all through your gross sales copy.
Your headline, your sub-headline, your physique copy, all the things must be benefit-driven.
Have a Highly effective Headline
David Ogilvy, some of the well-known copywriters that ever lived, has mentioned:
“On the typical, 5 instances as many individuals learn the headline as learn the physique copy. When you could have written your headline, you could have spent eighty cents out of your greenback.”
Your headline is crucial element of your gross sales web page, so make it possible for it clearly conveys the #1 advantage of your frontend product.
How will it make the potential buyer’s life higher?
Give attention to that!
Use the Hook, Story, Supply Copywriting Framework
We suggest utilizing the “Hook, Story, Supply” copywriting framework in your gross sales web page:
- Hook. Seize the potential buyer’s consideration together with your headline.
- Story. Inform them a fascinating story that resonates with them on an emotional stage within the physique copy.
- Supply. Transition from the story to your pitch and finish your gross sales web page with a transparent name to motion.
Right here’s how Russell explains it:
By the way in which, if you wish to be taught extra about copywriting, try Jim Edwards’ guide “Copywriting Secrets and techniques”.
You may get it for FREE in case you cowl the delivery!
Step #3: Create a 6-E mail ”Indoctrination” Sequence
We don’t suggest hitting the potential buyer with a gross sales pitch the second they provide you their electronic mail handle.
Ship them this electronic mail sequence as an alternative:
- E mail #1: Who’re you? Introduce your self to the brand new subscriber.
- E mail #2: The place did you come from? Inform your new subscriber your “origin story”. How did you come to do what you do now?
- E mail #3: What do you do? Clarify in additional element what it’s that you just do.
- E mail #4: How did you achieve this experience? Clarify what makes you certified to do what you do. Point out related expertise, accomplishments, credentials, and so on.
- E mail #5: Who do you do that for? Clarify who’re your perfect clients + share a case examine on the way you helped such an individual get the outcomes that they wished.
- E mail #6: How will you do it for me? Both pitch your frontend product or present a “buffet” of hyperlinks to all of your affords if you have already got your Worth Ladder totally constructed out.
For emails #1 to #5:
Finish every electronic mail by asking the brand new subscriber a query, then encouraging them to hit the reply button and ship you their reply.
For electronic mail #6:
Finish it both by encouraging the brand new subscriber to be taught extra about your frontend product or by encouraging them to take a look at every “buffet” merchandise.
And don’t neglect to make use of the “Hook, Story, Supply” framework in all six emails!
3 Easy Tips To Enhance Your Gross sales Funnel Income
Need to enhance your income?
Add order bumps, upsells, and cross-sells to your gross sales funnel:
- An order bump is a small, no-explanation-required supply that you just current to the potential buyer once they have already entered their bank card info however haven’t checked out but.
You know the way in supermarkets there are all these sweets within the checkout space? Order bumps are the digital equal of KitKats that you just throw in your cart with no second thought.
Say, in case your frontend supply is a bodily guide, you possibly can add an e book and an audiobook as order bumps. Everybody already is aware of what these are, so there’s no want to clarify something. - An upsell is an upgraded model of the supply that the potential buyer has already accepted (e.g. McDonald’s’ notorious “Would you prefer to supersize that?”).
That might imply providing a bigger amount, extra options, a subscription, and so on. In fact, for an upsell to be interesting, it should genuinely be a terrific deal! - A cross-sell is a suggestion that’s complementary to the supply that the potential buyer has already accepted (e.g. McDonald’s’ well-known “Would you want fries with that?”).
Say, in case you promote an data product akin to an e book or a web based course, you possibly can supply a 60-minute one-on-one session as a cross-sell.
Our software program makes it tremendous straightforward so as to add bump orders, upsells, and cross-sells to your gross sales funnel.
Doing that may nearly actually allow you to enhance your income!
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s preserve it actual:
Constructing a gross sales funnel from scratch can appear to be a frightening process.
That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.
You’ll learn to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
