A Legacy of Innovation & Wellness

Based in 1889, Mentholatum® is a number one supplier of well being and wellness merchandise, famend for its high quality topical ointments, lip balms, and over-the-counter drugs. The corporate continues to guide the trade with progressive merchandise that improve client well being and well-being.

Since its inception in 1889, the corporate has advanced from a modest enterprise right into a globally recognised chief in private care, pushed by innovation and client belief.

Mentholatum® at 135: Honouring a Custom of Innovation and Wellness

As the corporate celebrates this milestone, it displays on its wealthy historical past and enduring legacy as a pioneer in well being and wellness merchandise. From humble beginnings to changing into a world chief, Mentholatum has remained steadfast in its mission to reinforce lives by means of high-quality wellness merchandise, at all times placing client well being on the forefront.

All through its storied historical past, the model has been on the forefront of creating efficient well being options with legendary manufacturers like Mentholaum®, Rohto® Eye Drops, Oxy® Zits Care, Hada Labo® Pores and skin Care, Deep Heating® Ache Reduction, Softlips® Lip Care, Crimson Cross® Oral Care, Fletchers® Digestive Care, and so on.

A Legacy of Wellness: Thrilling New Product Launches

This 12 months’s celebration underscores the corporate’s ongoing dedication to innovation with a number of thrilling new product launches:

• Rohto® Twin Gentle Reduction Eye Drops:

In 2024, Mentholatum® introduces the Rohto® Twin Gentle Reduction eye drops, a twin lubricant that helps defend corneal cells from UV and Blue Gentle harm. This cutting-edge product combines superior know-how with user-friendly options to offer complete eye care reduction.

• Oxy® Zits Care Reinvigoration:

The Oxy® Zits Care line has been refreshed and expanded with two new merchandise: Oxy® Physique Wash and Delicate Pads. This relaunch displays Mentholatum®’s dedication to staying forward of zits care innovation and delivering efficient zits options to teenagers.

• Mentholatum® All Pure Vapor Rub:

Emphasising pure wellness, the Mentholatum® All Pure Vapor Rub provides a refreshing different for efficient cough reduction. Formulated with all-natural substances, this new product aligns with up to date preferences for clear and sustainable well being options.

• Softlips® Naturals Medicated Lip Balm:

The Softlips® Naturals Medicated Lip Balm is designed to offer soothing reduction with a deal with pure substances. This new addition to the Softlips® vary exemplifies Mentholatum®’s dedication to merging efficacy with pure care, providing shoppers a premium lip balm expertise.

• Mentholatum® Heel Revival Cream:

This groundbreaking cream harnesses patented know-how and has been clinically confirmed to penetrate the pores and skin deeply, successfully treating fungal infections. Heel Revival Cream stands out for its superior method, which delivers deep, restorative care to the ft.

Wanting Forward: Persevering with the Legacy of Innovation and Wellness

Hiroshi Mori, President of The Mentholatum® US Firm, stated, “As we have a good time 135 years, we mirror on our achievements and sit up for the long run. ” He added, “Our newest improvements and dedication to client well-being spotlight our ongoing mission to offer efficient well being options.”

As The Mentholatum Firm commemorates 135 years of unwavering dedication to well being and wellness, it continues to look towards the long run with a dedication to innovation and excellence. Constructing on a legacy that spans greater than a century, Mentholatum stays centered on its mission to enhance lives worldwide, guaranteeing that the following chapter of its story is as impactful because the final.

For extra particulars on Mentholatum®’s anniversary celebrations and household of manufacturers, go to mentholatum.com.

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