The Final Information to Knowledgeable Occasion Content material Curation

Does your digital advertising technique contain internet hosting bodily or digital occasions? And even when you don’t arrange them, do you attend many of those occasions?

Then it’s best to strive curating occasion content material as a part of your content material technique. It may be a good way to proceed benefiting from the occasion in the long run.

From occasion movies and professional interviews to testimonials and shows, a profitable occasion generally is a treasure trove of helpful content material in your firm blogs, newsletters, and social media accounts.

However the place do you start?

Learn on to study 5 methods to make sure efficient occasion content material curation and preserve your digital content material calendar full.

What Is Occasion Content material Curation?

Content material curation is commonly confused with content material creation—however the two are completely different.

Occasion content material curation is the method of sifting via, choosing, and presenting already-existing occasion content material–whether or not created by you or different folks—that matches a particular theme or goal. The curated content material could be shared throughout varied social media advertising channels, be utilized in e mail newsletters, posted on a web site, and others.

As an illustration, an occasion content material curator would possibly choose particular snippets of shows by occasion audio system then publish them on social media. 

Right here is an instance of this kind of occasion content material curation. Salesforce shares three takeaways from speaker classes in the course of the Dreamforce occasion held in 2023:

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Then again, a content material creator will craft contemporary content material from scratch. On this case, that contemporary content material or unique content material can be the Dreamforce 2023 occasion. It was crafted primarily based on unique analysis from quite a lot of sources. In different phrases, Salesforce, which organized the occasion, is an occasion content material creator simply as it’s an occasion content material curator.

Does this imply an occasion content material curator ought to all the time assume a passive function? All they’d have to do is report the occasion because it occurs then sift via that materials to provide you with repurposed content material, proper? Properly, not precisely.

An occasion content material curator may also instigate the content material creation course of. As an illustration, they’ll exit of their method to interview members and search suggestions on the sidelines of an occasion. Or they’ll invite audio system proper after an occasion to elaborate on particular matters beforehand mentioned there for his or her audience. However as a result of this content material they finally create wouldn’t have existed with out the unique content material–the occasion–their techniques are nonetheless thought-about a part of an occasion content material curation technique.   

5 Ideas for Efficient Occasion Content material Curation

So, how do you carry out occasion content material curation? Observe the following tips for one of the best outcomes:

1. Take advantage of each minute of classes

Each session generally is a supply of helpful content material in occasion content material curation. So, you wish to report all these particulars from begin to end. The extra you report, the extra content material codecs you may derive from the unique occasion materials.

Listed below are a few of these content material codecs you may leverage in your digital content material curation technique:

• Chunk-sized social media video clips: You may repurpose the video content material you recorded in the course of the occasion into shorter, bite-sized clips appropriate for sharing throughout varied social channels. Quick-form movies can play for lower than 60 seconds to as much as 5 minutes.  

Right here is an instance. 

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Hubspot derived video snippets just like the one above from its major Inbound occasion footage to emphasise attention-grabbing quotes by audio system:

• Infographics: You may zero in on occasion shows to create infographics you may publish in your social accounts and/or web site. Spotlight some speaker quotes or key takeaways per session, as an example.

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Gartner, for instance, created an infographic highlighting a key statistic talked about in its webinar on the right way to keep away from burnout. It posted the infographic on its LinkedIn account.

• Weblog posts: Why not transcribe a few of the classes and create weblog posts out of them? Shopify, as an example, created a roundup of all of the bulletins it made throughout its Shopify Unite summit in 2021. The weblog publish was posted on its web site:

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Right here’s one other instance. Sagefrog attended the Inbound occasion in 2023. When curating occasion content material, it got here up with this weblog publish detailing its key takeaways from the Hubspot occasion:

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The excellent news is, when curating occasion content material this fashion, it can save you much more time with AI templates. In spite of everything, with the instrument, you received’t need to sift via your total transcript to find out what could be repurposed into weblog posts. Simply add a transcript of the session to a abstract generator template then specify the variety of bullet factors you need. 

The instrument will mechanically create as many session takeaways because the variety of bullet factors you specified. 

2. Make unique content material 

Why not exit of your method to create unique content material in the course of the occasion? As an illustration, when you discover a high-profile attendee, go forward and interview them on the sidelines. The ideas of an attendee who’s additionally a well-known marketer on advertising developments may also make for a superb weblog publish or infographic. 

In the event you’re attending an organization commerce honest, interviewing exhibitors will help you in your occasion content material curation. You could possibly write about their very own success tales or the merchandise they plan to launch primarily based on these occasion interviews, for instance. You could possibly additionally try the occasion behind-the-scenes. Perhaps you may report how a few of the audio system put together backstage earlier than their shows? Then publish the quick behind-the-scenes clips in your website or social media.

Right here’s the advantage of going out of your method to create unique content material as a part of your occasion content material curation technique: you may guarantee your closing curated content material will stand out. Whereas others had been specializing in recording the occasion’s major classes, you had been on the market arising with your personal matters that weren’t lined by audio system.

3. Develop deep connections with audio system

Establishing sturdy relationships with occasion audio system must be a part of your occasion content material curation technique.

In spite of everything, you may use their assist when curating content material even means after the profitable occasion. 

As an illustration, you may invite them to seem as company in your podcast to elaborate on a subject they mentioned in the course of the occasion. 

For that very same function, you may ask them to contribute visitor posts to your web site.

As an illustration, TED Talks publishes weblog posts from their occasion audio system. The weblog posts expound on the audio system’ earlier shows. 

Right here’s a weblog publish by Seth Godin on dangerous concepts:

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It’s a transparent offshoot of this Ted Discuss on concepts he carried out earlier than:

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However how do you develop deep connections together with your audio system? Listed below are some helpful suggestions for you earlier than and after the occasion:

Earlier than the occasion:

• Ship customized outreach: In the event you’re organizing your personal occasion, when contacting potential keynote audio system, personalize your communication. Reference particular the reason why you imagine they’d be a helpful addition to your occasion, citing related accomplishments or contributions to the sector.
• Open communication channels: Set up open strains of communication with audio system via e mail, telephone calls, or video conferences. Guarantee they really feel snug sharing their concepts, issues, and preferences concerning their participation.
• Collaborative planning: Contain audio system within the content material growth course of to make sure alignment with viewers wants and occasion targets. Collaborate on session matters, codecs, and key speaking factors to create content material that resonates with attendees and delivers actionable insights.

Publish-event:

• Specific gratitude: After your profitable occasion, specific gratitude to the audio system for his or her contributions. Ship them a personalised thanks e mail as an alternative of a generic one. This manner, they’ll conclude you actually worth their contributions. In spite of everything, you probably did take the time to write down your letter.

In the event you didn’t arrange the occasion, you may nonetheless ship them a message, this time, complimenting them on the dear insights they gave in the course of the occasion. You too can share your personal ideas backed by analysis. All this presupposes you bought their contact particulars in the course of the occasion, after all.

• Share their work: Whether or not you organized the occasion or had been only a mere attendee, share the work of occasion audio system on social media. The extra you make your self seen, the upper the probabilities they’ll oblige when you ask them to write down about event-related matters for you or be your program visitor.

It’s best to know that good relationships are by no means one-sided. So, if occasion audio system ask you for a favor, oblige (for so long as it’s possible and never unethical, after all). You wish to present them they’ll anticipate the identical assist from you.

4. Leverage social conversations amongst delegates

In the event you organized the occasion, you may leverage the social conversations amongst delegates when curating occasion content material.

There are advantages to this technique. Aside from the truth that you may fill your content material calendar with attention-grabbing materials, you too can promote your occasion to different potential attendees.

You may arrange Google Alerts to observe the online for any of those conversations. Then simply share the related posts in your social platforms.

An alternative choice is to create a singular hashtag associated to your occasion. This can help you simply preserve monitor of conversations.

For instance, WindEurope created the #WindEurope2019 hashtag on X (Twitter) for its 2019 Convention & Exhibition:

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Simply be sure that your occasion hashtags are easy and memorable. You need them to be event-specific as nicely. Make them quick, too. In case your occasion title is simply too lengthy, contemplate abbreviations. 

5. Conduct suggestions session

Right here’s one other tip you may observe when you’re the occasion organizer. Why not conduct a suggestions session as a part of your occasion? You may repurpose that suggestions from audio system and attendees into social media posts, weblog posts, infographics, and extra. 

With this tactic, you too can create social proof in your occasion and upcoming ones. If potential attendees see your occasion members had a good time, they’ll probably attend the following time round. If potential audio system discover revered business figures discovered the classes attention-grabbing, they’ll probably wish to communicate at your subsequent occasion as nicely.

Conducting a suggestions session is fairly easy. You may ship out surveys per particular person session to ask whether or not what the content material members heard was significant. Ship audio system related surveys on the finish of every session. You may ask them concerning the speaker occasion experiences and what could be improved.

As a bonus tip, implement the legitimate suggestions the following time round, after all. Coupled with occasion ticketing platform, you may guarantee a rise in occasion attendees for the improved attendee expertise. Extra business figures will wish to share their insights, too, when you present you’re taking further excellent care of your audio system.     

Change into a professional occasion content material curator

Curating occasion content material is an efficient tactic to spice up your digital advertising technique. The excellent news is, it doesn’t need to be tough.

Whether or not you’re the occasion organizer or a mere attendee, simply profit from each minute of the occasion. Exit of your method to create unique content material as nicely. Don’t overlook to develop deep connections with audio system who will help you when curating occasion content material afterward. 

In the event you’re the occasion organizer, leverage social conversations as a part of your occasion content material curation technique. Conduct a suggestions session as nicely. The insights you derive from this may make for glorious content material. 

Now that the secrets and techniques to turning into a professional occasion content material curator, go forward and grow to be one! With Scoop.it, occasion content material curation has grow to be as straightforward as ever.

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