33 Methods to Drive Visitors to Your Web site

“In case you construct it, they’ll come” might have labored for Kevin Costner, however I feel everyone knows that advertising a cornfield baseball diamond would take only a little extra work.

Web sites are not any totally different. Even the perfect content material wants readers, and if you happen to’ve struggled to extend your web site site visitors, you are in good firm.

In keeping with 2024 analysis from Content material Advertising and marketing Institute, greater than half of B2B content material entrepreneurs say it’s a problem to persistently create the best content material for his or her viewers.

We’ve received an inventory of 33 methods to extend web site site visitors, generate extra leads, and enhance ROI (and none of them contain ready in a cornfield for ghost baseball gamers).

Desk of Contents

Inbound advertising focuses on attracting the best folks to your organization. Probably the greatest methods to do that is by creating content material by running a blog.

To brainstorm content material that can appeal to the best guests to your web site, you need to first perceive the purchaser persona you’re focusing on. As soon as you realize your viewers, you may create content material that naturally attracts them to your web site.

However how do you write a great weblog submit that can attract the best viewers? Observe these 5 steps:

• Establish your purchaser persona: Discover out extra about your goal market. Perceive every little thing from job title to ache factors.
• Conduct key phrase analysis: Study what your viewers is trying to find on search engines like google and yahoo so you may present the perfect content material.
• Ideate subjects: Establish subjects that attraction to your viewers’s ache factors and expertise excessive search volumes. Instruments like our Weblog Concepts Generator might help with the brainstorming course of.
• Write a draft: Start by drafting a submit that solutions your viewers’s questions. Use attention-grabbing angles to make your submit stand out.
• Publish: Publish your submit in your weblog website. Use search engine marketing instruments to optimize your content material.
• Promote: Promote your weblog submit on social media and electronic mail newsletters to generate site visitors. The extra site visitors your submit generates, the upper it would rank in search engines like google and yahoo.

Professional tip: Discover ways to implement a running a blog technique with our step-by-step information and templates.

Need to take your running a blog to the following stage? Discover our Free AI Weblog Author to streamline your content material creation course of with the ability of synthetic intelligence.

2. Matter Experience

Rating larger in Google will enhance your website’s natural site visitors. At HubSpot, we do that by utilizing the pillar/matter cluster mannequin. Google favors websites identified to be matter specialists on the subject material they’re writing about.

To be seen as an professional, you may create a pillar web page, which is actually an extended weblog submit that broadly covers all elements of a subject.

Then, you write “cluster content material,” or supporting weblog posts, focusing on lengthy tail key phrases that present you’ve got coated a subject exhaustively. Specializing in long-term site visitors will show you how to rank larger on search engines like google and yahoo.

Christina Perricone, a former senior weblog supervisor at HubSpot, says, “The pillar cluster mannequin organizes content material in your website round a single matter and search time period by inside linking. This group helps search engines like google and yahoo simply crawl and categorize all the content material that you’ve on a selected matter, thereby making it simpler so that you can rank for that search time period.”

She continues, “When the mannequin is completed proper, it additionally helps guests navigate your website and transfer by associated pages, boosting site visitors for all the pages in your matter cluster.”

3. Natural Social Media

Natural social media shouldn’t be a brand new technique, however it’s nonetheless one thing entrepreneurs ought to take note of. Apart from posting on social media platforms, it’s also possible to use Instagram Tales, dwell video on Instagram or TikTok, or Fb Messenger.

It is essential to have a various social media technique and use the best social media platforms — not simply Fb, Instagram, and X. Platforms like YouTube and even Pinterest can generate quite a lot of site visitors to your website.

And as we noticed throughout the transformation of Twitter into X, customers can soar ship throughout main platform modifications — so don’t put all of your eggs in a single basket.

Henry Franco, a former HubSpot advertising supervisor, recommends two issues concerning natural social media.

“First, do not spam your viewers — it prices a consumer nothing to scroll previous your submit, and if you happen to do not supply them any worth, that is precisely what they’re going to do. Know your viewers, and craft content material that speaks on to them,” Franco says.

“Second, keep lively with neighborhood administration. Individuals love when manufacturers like and reply to them — it’s going to humanize your corporation, and preserve folks coming again for extra content material.”

For example, HubSpot makes use of enjoyable carousels on Instagram about your workplace character, a lighthearted method of participating our viewers (I’m a bi-coastal baddie solely by advantage of continually mixing up time zones.)

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Professional tip: Take a look at our social media advertising information to study extra.

4. Web site Evaluation

Let‘s do some reverse-engineering of our thought course of. Earlier than you drive site visitors to your web site, it’s essential to find out about your viewers.

To do that, analyze your web site to see the place you are shedding and gaining guests. There are many third-party instruments, like Loopy Egg, and HubSpot has a free web site grader you need to use.

With this info at your disposal, you may create the best content material to drive the best site visitors to your web site.

5. Influencers

We all know that clients usually tend to purchase from organizations with wonderful phrase of mouth, however how do you create nice phrase of mouth advertising?

First, delight your clients. Second, work with influencers.

Influencer advertising isn‘t a passing fad. In actual fact, it’s a budget-friendly choice to drive site visitors to your web site. When influencers submit low cost codes, hyperlinks, opinions, or giveaways, you might be tapping into their viewers to drive site visitors to your web site.

6. Electronic mail Record Constructing

Utilizing your present readers and clients is an effective way to drive site visitors to your web site. Whenever you submit a brand new weblog or content material supply, you may advertise to your followers/subscribers for a fast site visitors enhance. With content-heavy web sites, repeat readership is useful for site visitors objectives, conversions, and lead era.

To get began, construct an electronic mail checklist or develop your present checklist. Beneath are just a few methods you need to use:

• Content material provides: Publish content material that requires guests to share their electronic mail to entry it. Embody CTAs for content material provides in your web site.
• Straightforward-access publication sign-up: Embody sign-up varieties in your web site, out of your homepage to your about web page. If a customer has a pleasant expertise in your website, they’re extra doubtless to join your publication.

Use HubSpot’s free varieties device to simply add a type to your website and begin rising your electronic mail checklist.

• Social media: Selling your electronic mail publication on social media, whether or not by a submit or contest/giveaway, is an effective way to transform your present followers into subscribers.

Professional tip: Discover ways to construct an electronic mail checklist from scratch or develop your electronic mail checklist.

7. Group Engagement

The extra model recognition you have got, the extra site visitors you’ll drive to your web site. One solution to obtain model recognition is to be lively and engaged throughout the market.

You possibly can implement an engagement technique right this moment by taking part in Fb group discussions in your trade, answering questions on public discussion board web sites, and interacting together with your followers on social media.

One in every of my favourite manufacturers on social media is Taco Bell. Taco Bell delights its clients on social media nearly day by day. See a few examples from the corporate’s X account beneath.

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Within the instance above, Taco Bell makes use of a easy tweet from a buyer to have interaction with them and construct neighborhood organically. The model additionally simply likes to have enjoyable:

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Simply keep in mind to be useful and human. Nobody likes spammy hyperlinks or self-serving rhetoric after they’re asking a fast query on-line.

8. On-Web page search engine marketing

On-page search engine marketing might help your web site rank larger in search engines like google and yahoo and convey in additional site visitors. Some on-page search engine marketing parts embrace the web page title, header, meta description, picture alt-text, and the URL (plus extra). Exhibiting up in search engines like google and yahoo will generate extra site visitors to your website.

Professional tip: To get began, try our final information to on-page search engine marketing.

9. High quality Backlinks

To be able to drive site visitors to your website, you should rank excessive in search engines like google and yahoo. To be able to rank larger in search engines like google and yahoo, you should be an authority in your trade.

A method to try this, moreover the subject/cluster mannequin described above, is by buying high quality backlinks. If web sites with excessive authority hyperlink to your website, that offers you extra credibility.

Irina Nica, senior product advertising supervisor at HubSpot says, “There are two primary methods during which high-quality backlinks might help drive extra site visitors to an internet site: boosting rating and driving referral site visitors.”

She continues, “Backlinks are one of the vital essential rating elements for each main search engine on the market. By always incomes high-quality backlinks from related web sites, you will enhance your rankings in SERP and, because of this, see a carry in your natural site visitors.”

Nica provides, “Backlinks may drive a considerable quantity of referral site visitors. That‘s one thing to be anticipated if you happen to get talked about on a well-liked information web site. You may as well see referral site visitors coming by if you happen to’re talked about (and linked to) in an article that is already rating effectively for prime search quantity key phrases and is getting a relentless stream of site visitors.”

Professional tip: Need to learn to earn backlinks? We’ve received 10 inventive methods.

10. Video Advertising and marketing

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If video advertising isn’t already a part of your content material technique, you’re lacking out on an enormous potential viewers. Statista experiences that Google Websites, which owns YouTube, reaches 258 million U.S. viewers.

It’s predicted that by 2028, digital video promoting spending will enhance to just about $90 million, up from $59 million in 2024. And people numbers are only for cellular.

You possibly can create movies for Instagram Tales or Reels, do dwell movies, begin a YouTube channel, and so forth. Need to get began right this moment? Study every little thing you should know in our final information to video advertising.

11. Content material Repurposing

Want content material to drive site visitors to your website however struggling to provide you with concepts? I get it. A good way to beat this hurdle is to repurpose previous content material. Take a well-performing weblog submit and repurpose that right into a video.

Or in case you have a podcast that did very well, write up a weblog submit on that matter. Utilizing content material that has already carried out effectively will proceed to drive site visitors to your website.

You may as well repurpose written content material by profiting from trade developments. You probably have a handful of older content material about AI, as an illustration, you could possibly freshen them up with latest statistics and quotes, bundle the weblog posts collectively, and advertise as an final matter information.

12. LinkedIn Creator

LinkedIn is definitely extra fashionable with millennials than different social networks. And with millennials now of their 30s and early 40s, there’s a great likelihood they type a big a part of your goal market.

In contrast to LinkedIn Influencers, anyone can change into a LinkedIn creator. You possibly can repurpose weblog posts (or write new ones!), host dwell audio occasions, and even begin on-platform newsletters.

LinkedIn has nice assets for anyone seeking to enhance their attain, like its content material greatest practices, which counsel that you simply submit at the very least 4 occasions per week and deal with every submit as the beginning of a dialog.

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13. search engine marketing Instruments

To drive site visitors to your web site, it is essential to be a scholar of search engine marketing. Studying methods to use search engine marketing instruments like Google Analytics, Ahrefs, and SEMrush will show you how to develop a technique to generate site visitors to your web site.

These instruments will show you how to study and analyze what‘s working in your website and what isn’t. Plus, these show you how to provide you with concepts for content material that has the potential to generate excessive site visitors. Take a look at our roundup of the perfect search engine marketing instruments to observe your web site.

14. Historic Optimization

Historic optimization is the method we use at HubSpot to replace previous weblog content material and generate extra site visitors and leads. In case you’re something like us, a majority of your month-to-month weblog views and leads come from older posts.

Pamela Vaughan, a advertising fellow who works on internet technique at HubSpot — and the one who launched us to the idea of historic optimization — has written about this extensively.

She says, “Historic optimization is a tactic best-suited for a weblog that is been round for a number of years as a result of you should 1) be producing a big quantity of natural search site visitors, 2) have constructed up a crucial mass of weblog subscribers and social media followers, and three) have a large repository of previous posts at your disposal.”

Vaughan provides, “Historic optimization needs to be a chunk of your general running a blog technique — not the entire technique.”

Professional tip: Observe her step-by-step course of for historic optimization.

15. Voice Search Optimization

Bear in mind in “The Little Mermaid” when Ariel needed to go the place the folks had been? That very same precept applies to digital advertising. To be able to drive site visitors to your web site, it is essential to indicate up the place persons are looking out.

Voice search is an more and more essential space during which to rank, particularly with the developments in AI we’ve seen in simply the final 12 months or two. In keeping with eMarketer, the variety of U.S. customers who use voice assistants like Siri, Alexa, and Google Assistant will develop from 145.1 million in 2023 to 170.3 million in 2028.

Listed here are just a few tricks to get began:

• Analysis long-tail key phrases: When folks use voice search, they converse in full sentences somewhat than quick phrases. To optimize for voice search, begin researching longer-tail key phrases.
• Write answer-focused content material: The content material you write ought to reply your viewers’s questions.
• Optimize for snippets: Sensible audio system like Alexa and Google House search for quick, concise solutions. Writing fast summaries in your posts makes it simpler for search engines like google and yahoo and sensible audio system to seek out the reply they want.

16. Native search engine marketing

If your organization is a brick-and-mortar retailer, native search engine marketing is a crucial issue to think about. In her complete information to native search engine marketing, former HubSpotter Kelsey Smith wrote that search engines like google and yahoo collect info for native search by “[relying] on alerts akin to native content material, social profile pages, hyperlinks, and citations to supply essentially the most related native outcomes.”

For instance, when somebody sorts in “greatest soul meals restaurant” on Google, the outcomes are generated by the consumer’s location. Instruments like Google My Enterprise and Moz Native assist companies handle their listing listings and citations in order that they present up in native searches.

Right here’s a restaurant that reveals up for that search in Chicago:

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To rank for native search:

• Guarantee your title, tackle, and telephone quantity (NAP) is constant in your Google My Enterprise and social media pages.
• Use a listing administration device to observe directories like Yelp, Foursquare, Better of the Internet, and so forth.
• Analysis and use location-based search phrases on websites like Google Developments, which analyzes fashionable search phrases throughout varied areas.

17. QR Codes

Entrepreneurs love a great QR code. And now that smartphones can natively scan them, so do customers.

QR codes can drive trackable site visitors to your web site, however you need to give the consumer a purpose to scan them.

Consider it as making a real-life CTA button. In case you make it attractive and accessible sufficient, folks will scan it, and also you’ll get to evaluate the success of that QR code’s placement in real-time.

Whenever you use a dynamic QR code generator, your QR code will stay the identical and nonetheless be accessible even when your internet tackle modifications later.

18. A/B Testing

You realize you are a marketer when your motto is “Check, check, and check once more.”

A/B testing is a break up check that helps you identify what model of a marketing campaign performs greatest. These checks can provide you key details about your viewers so you may create tailor-made content material and provides that drive site visitors to your website. There are quite a lot of instruments you need to use to get began.

Professional tip: Take a look at our roundup of the perfect A/B testing instruments.

19. Inner Linking

When a customer involves your weblog, your objective is to maintain them there.

That‘s why inside hyperlinks — hyperlinks to different pages in your website — are essential. When guests proceed to different pages of your web site, they’re extra more likely to convert and change into model fanatics.

For instance, you may create an inside linking construction utilizing the pillar/cluster mannequin described above. Pillar and cluster pages hyperlink forwards and backwards, which boosts your website’s credibility on search engines like google and yahoo, whereas additionally rising the chance of a conversion.

20. Technical search engine marketing

Technical search engine marketing focuses on the backend of your web site to see how the pages are technically arrange and arranged.

Elements embrace parts like web page pace, crawling, indexing, and extra. Matthew Howells-Barby, HubSpot’s former director of acquisition, has written about how updating our technical search engine marketing gave HubSpot greater than a 50% enhance in natural site visitors.

To get began together with your technical search engine marketing, use among the suggestions from Howells-Barby’s article, together with:

• Repair damaged hyperlinks and redirects.
• Create an XML sitemap to your subdomains.
• Arrange language meta tags.
• Add customized H1 and introductions to matter pages.

21. E-E-A-T

Google has lengthy prioritized content material it deems essentially the most useful to customers. For a few years that was summed up within the acronym E-A-T, or experience, authority, and belief.

In 2022, it added an “E” for “expertise,” which means that content material needs to be produced by folks with firsthand, real-world expertise with the subject.

“E-E-A-T is hands-down one of the vital underrated content material search engine marketing practices,” says Amanda Sellers, the supervisor of EN weblog technique at HubSpot.

You probably have a longtime weblog or massive content material library, take the time to audit for these E-E-A-T greatest practices:

• It’s useful content material.
• Specialists created it.
• It’s reliable.
• It’s repeatedly up to date.

Merely including a private perspective and professional quotes to current content material can go a great distance towards boosting your content material within the SERPs.

Professional tip: Right here’s how including “expertise” to a HubSpot weblog submit elevated clicks by 724%.

22. Group Constructing

Constructing a neighborhood of name fanatics is an effective way to constantly drive site visitors to your web site. You possibly can construct a Fb group, Instagram Dwell occasions, a LinkedIn Group, or Quora Area particularly to your followers and others in your trade the place you create worth, whereas additionally linking again to your website.

You possibly can even do that from your individual web site — take into consideration Apple’s assist neighborhood, which I’ve used various occasions to diagnose one thing on my iPhone or laptop computer. Lego’s on-line neighborhood lets customers of all ages take part in actions and challenges and even submit their concepts to Lego designers.

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23. Content material Gives

Content material provides, generally known as lead magnets, are a method to make use of content material to drive site visitors to your website and generate leads. Content material provides fluctuate relying on what stage of the purchaser’s journey your buyer is in, however can embrace webinars, guides, experiences, trials, demos, checklists, and extra.

Professional tip: Study several types of content material provides and discover the perfect one for you and your corporation.

24. Media Protection and Public Relations

Earned media protection is an effective way to drive model consciousness to your firm and site visitors to your web site. In case your advertising and public relations groups work collectively, you may generate site visitors to your website and create wonderful phrase of mouth.

Ellie Flanagan, a former HubSpot senior company communications supervisor, says, “Though most retailers as of late attempt to steer clear of together with backlinks of their tales (it‘s often in opposition to their editorial pointers), that doesn’t imply {that a} good story will not drive of us again to your website.

Media protection offers nice third-party validation to your firm. Tales about new services or products, your organization tradition, and even trade thought management can all be nice drivers for a reader who perhaps hadn’t heard of your organization earlier than and desires to study extra.”

25. Social Share Buttons

Social share buttons are hyperlinks that make it simple to your readers to share your content material on social media. When your readers change into promoters of your content material, your site visitors will enhance. Here is a fast cheat sheet on creating social share buttons.

As soon as you’ve got created your social share buttons, how do you get folks to share your content material? Listed here are just a few tricks to get began:

• Ask folks to share on social media.
• Create sturdy content material.
• Embody quotable content material.
• Add multimedia akin to photographs, movies, infographics, and so forth.

26. CTR Optimization

As soon as your content material is posted and you start rating on search engines like google and yahoo, make sure that persons are clicking by to learn your posts.

Your click-through price (CTR) measures who clicked in your submit and skim it in opposition to the quantity of people that considered the hyperlink to your submit (e.g., the touchdown web page, electronic mail, or commercial) in whole.

An amazing device to measure your natural CTR is Google Search Console. To get extra folks to click on by and drive site visitors to your website, it is essential to write down compelling and apt meta descriptions and titles.

To write down high quality meta tags which are click-worthy, make sure that your titles are quick and snappy, and your description leaves guests wanting extra. This ties into on-page search engine marketing, described above.

27. Academy and Data Base Posts

One type of content material that may drive site visitors to your web site is academic content material. In case you create programs, certifications, or academic posts which are useful to your viewers, you will doubtless see a rise in site visitors.

For instance, HubSpot makes use of HubSpot Academy to generate content material that’s useful to our viewers. We offer movies, certification programs, and data base articles to reply questions. See an instance of a data base article beneath.

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28. Social Information Websites

Reddit is now not a playground for web trolls — it’s a vastly worthwhile useful resource for data and knowledge. I typically use it whereas researching HubSpot articles to see what the recent subjects are or what questions customers are asking a few sure topic.

Reddit and related websites, like Quora, are social information websites, and they are often nice traffic-drivers. By nature, these platforms are just like social media as a result of they foster asynchronous connections between customers.

The distinction is that all these websites have interaction folks round a query or matter, and exterior content material could be shared to assist clarify the customers’ factors of view.

One other method exterior websites profit from elevated site visitors through social information websites is after they’re shared in fashionable channels. You possibly can share your web site’s content material on these websites your self if you happen to’re simply beginning out, however achieve this rigorously.

Similar to on conventional social websites, an excessive amount of self-promotion is frowned upon within the Reddit and Quora communities. You’ll fare greatest if you share your content material in context of the subject and when it’s the perfect info to reply the consumer’s query.

The 2024 CMO Survey from Deloitte says that entrepreneurs are anticipating a 12.1% enhance in social media spending in 2025.

Professional tip: Get began with our step-by-step information on paid promoting.

2. Contests and Giveaways

A easy solution to drive site visitors to your web site is thru contests and giveaways. This can provide you a fast enhance, whereas additionally rewarding your followers. You possibly can host giveaways on social media, by your electronic mail checklist, or each.

Maybe begin with one thing smaller than beverage firm Liquid Dying, which ran a giveaway in summer season 2024 for … a jet. An actual one. (Pilot not included.)

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Implementing a technique like this may be easy. Simply comply with these six steps:

• Resolve what platform on which to host your giveaway. (You need to use a number of.)
• Select a prize. (Free tickets, low cost, and so forth … )
• Choose the factors. (Web site feedback, electronic mail enroll, and so forth … )
• Write the advert copy.
• Create the graphics.
• Put up and promote the competition or giveaway.

3. Visitor Posting

In that very same vein, writing visitor posts can generate site visitors to your website. Visitor posting reveals you are lively in your neighborhood, whereas additionally linking to your web site (and I’ve received extra on producing backlinks beneath).

To implement a visitor posting technique, you should discover a website that’s a great match to your firm, draft a weblog submit, after which write a pitch.

Caroline Forsey, a advertising supervisor on HubSpot’s content material development staff, says, “I am all the time significantly intrigued with a visitor pitch if it reveals me the author has executed their analysis forward of time.”

“For example, I‘d pay a lot nearer consideration to a pitch if it tells me how this piece might attraction to my readers. Moreover, I’m impressed when a author can acknowledge gaps in our content material and the way their piece will fill these gaps, somewhat than competing with current content material.”

For instance, right here’s what HubSpot seems to be for in visitor posts on the Advertising and marketing Weblog.

4. Visitor Podcasting

Just like visitor posting, being a visitor on a well-liked podcast can increase model consciousness and drive site visitors to your web site.

You might have already got some favourite podcasts that may be an awesome match; it’s also possible to use a “matchmaking” firm particularly for podcast friends, like Interview Connections and PodMatch.

Simply ensure you do your individual analysis. Hear to a couple episodes to get a way of the tone and material, analysis the host(s), learn opinions, and see if the podcast has printed numbers like subscribers or downloads.

5. Thought Management

In keeping with Edelman’s and LinkedIn’s analysis, greater than half of decision-makers and C-level executives spend an hour or extra every week studying thought-leadership content material.

If that’s your viewers, it’s time to dedicate extra of your editorial calendar to thought management. (And even when your audience isn’t within the C-suite but, sharing thought-leadership content material can enhance your model’s credibility and visibility — and show you how to create genuinely helpful content material.)

When selecting a thought chief, don’t restrict your self to your individual trade. Influential thought leaders typically have transferable data that may assist your readers, no matter their trade and expertise.

And though “chief” suggests anyone well-established of their profession, there are many youthful professionals who’re disrupting industries, attempting out new techniques, and catching the eye of their friends. Greater than something, search for a great storyteller — anyone you are excited to take a seat down and discuss to.