Social media and video content material are integral to any advertising technique in 2024. 91% of companies use video as a advertising software, and 35% are dedicated to creating extra social media movies in 2024.
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If you wish to leverage social media movies in your advertising efforts however are uncertain how you have reached the suitable weblog. I gathered 16 social media video examples from completely different platforms to assist encourage you and inspire you to create your individual.
After studying and also you‘re able to create your individual, try HubSpot’s free AI-powers video maker, Clip Creator, which might convert textual content into skilled movies.
With out additional ado, let’s dive in.
4 Instagram Reels Examples
1. Cecred
One in all my favourite Instagram Reels to return out lately options my favourite icon — Beyonce!
Beyonce lately began a hair care line known as Cecred, and to show to the naysayers that the model’s merchandise work, she walked viewers by means of her regular hair wash day.
The video exhibits her utilizing the Cecred merchandise in her hair whereas her voiceover explains her course of.
Video is a good alternative to point out you product at work, so consider methods to movie individuals utilizing your merchandise. And get some workers or founders concerned, displaying your viewers that you just additionally belief your merchandise.
What I like: I really like that Beyonce, founding father of Cecred, is utilizing her personal merchandise. It provides legitimacy to her model. I additionally benefit from the pleasant, assured, and conversational tone she makes use of to make the video extra personable.
2. Nike
Nike‘s video advertising virtually at all times incorporates facets of emotional storytelling, and its Instagram Reel “Once I’m Hit, I All the time Get Up,” isn’t any completely different.
The Reel options skilled basketball participant Ja Morant by means of a traditional break day the court docket. Morant may be seen taking part in avenue ball together with his mates, planning dinners with household, getting his hair retwisted on the native salon, and hanging with neighborhood youngsters.
He narrates his story of being aggressive and resilient since childhood. All through the video, everybody wears Nike footwear, displaying that the model has pairs for adults and youngsters for sports activities and playtime.
What I like: Nike‘s excellent at what I wish to name “I’m-not-selling-to-you” advertising. I‘m certain there’s a correct time period for it, however I imply that regardless of the Nike merchandise displayed all through the video, it does not really feel like Nike is making an attempt to promote to me.
As a substitute, it appeals to my feelings by displaying a pushed particular person surrounded by the neighborhood he loves and who helps him.
It tells a narrative whereas additionally letting me know that Nike footwear are constructed for each a part of the human journey, from childhood playtime to skilled athleticism.
3. Victoria‘s Secret
Tyra Mail! For those who‘ve ever binged America’s Subsequent High Mannequin like I’ve, then you already know the reference. Contestants on the fact present would at all times buzz with pleasure when tremendous mannequin Tyra Banks left letter for them detailing a problem.
And that very same stage of pleasure was captured when Victoria‘s Secret requested it’s fashions how they felt concerning the return of Tyra Banks to the Victoria’s Secret runway.
What I like: Victoria‘s Secret interviewed fashions collaborating on this yr’s trend present and obtained their real response. Think about sharing huge information about your model by way of a peek behind the scenes and real reactions to huge information involving your organization.
4. GoPro
The video under was shot utilizing a GoPro digital camera and is from the angle of Kilian Bron. The video exhibits how clear and high-quality GoPro movies may be, and subtly exhibits they’re extremely transportable and simple to make use of.
I imply, give it some thought: what number of cameras on the market are really easy to make use of you can movie with them whereas driving a mud bike alongside the sting of a cliff?
What I like: I‘m at all times a fan of social media movies that present the product in use, so this video will get main reward from me for that motive. Nevertheless, I additionally take pleasure in this video as a result of the angle and POV present an immersive expertise.
If I wobble round a bit, I’ll really feel like I am the one bike driving alongside the cliff.
4 TikTok Video Examples
1. Golloria
I’m an enormous fan of Golloria and her movies that deal with inclusivity (or the shortage thereof) within the make-up business. In her movies, Golloria exams merchandise from well-liked make-up manufacturers to see in the event that they’re appropriate for ladies with darker complexions.
Some manufacturers fail the take a look at and a few move with flying colours. Although Golloria herself is not a model, your model can take inspiration with how she shortly and easily demonstrates how the merchandise work with actual individuals.
Model’s additionally ship Golloria their merchandise particularly for her to evaluation.
Take into consideration an influencer or creator whose content material aligns along with your model, and contemplate sending them samples to check. Simply be sure that they’re of the suitable high quality as a result of educated creators like Golloria will probably be very sincere in case your product is not as much as requirements.
What I like: Golloria is a trusted influencer within the make-up area, so when model’s move her take a look at it establishes legitimacy and belief within the merchandise.
2. DuoLingo
If there may be one model that guidelines TikTok, it‘s DuoLingo. The language studying app is aware of find out how to market itself by hopping onto the newest traits and including its personal flare.
For instance, the tune “MAPS” by Yeah Yeah Yeahs is seeing a resurgence on the app because of a brand new dance pattern. The pattern has solely been happening for a couple of days on the time of publishing, however DuoLingo already made a brief animation of its inexperienced owl mascot dancing alongside.
The caption of the video is a reference to Duolinger customers typically falling on and off their language studying behavior.
What I like: The video is brief, humorous, and completely captures the newest TikTok pattern whereas tying it again to the app’s mission, which is to get individuals dedicated to studying new languages.
3. Viz Media
Viz Media lately began a weekly sequence that gives a quick recap and roundup of the newest chapters of the sequence it distributes. It‘s been a success amongst followers who could learn a number of Viz Media titles and have a tough time remembering what’s out and what’s subsequent.
What I like: I included this video in my checklist because of its simplicity. It‘s not a excessive finances TikTok with quite a lot of bells and whistles. It’s easy, price efficient, and may be made in minutes.
4. Scrub Daddy
A few of Scrub Daddy’s hottest TikTok movies characteristic a narrator explaining new merchandise in an easy, candid manner with a sprinkle of dry humor. The video that includes its fall lineup of sponges is a good instance.
What I like: Just like Viz Media‘s, the video is straightforward and has no frills, proving that you just don’t need to have a heavy finances or excessive manufacturing worth to create an excellent video that engages your viewers.
4 YouTube Shorts Video Examples
1. Beardbrand
Beardbrand is a males’s grooming firm that sells varied merchandise for beard and hair care. The corporate promotes its merchandise by way of YouTube Shorts by displaying how drastically a customers look can change by utilizing the merchandise.
What I like: Beardbrand will get actual customers to take part in its movies and provides viewers a have a look at their hair earlier than and after utilizing the merchandise. I additionally love that they pack real, candic reactions and moments into such quick movies.
2. Tiffany & Co
This YouTube Quick from Tiffany and Co is the proper instance of “present and do not inform.” There is no such thing as a narrator and hardly phrases on the display. Simply actress Elaine Zhong making an attempt on Tiffany jewellery and marveling because the bracelets, necklaces, and rings sparkle within the mild.
What I like: I really like that the merchandise communicate for themselves. Typically, much less is extra, and also you simply want to permit your services and products to shine.
3. R.E.M. Magnificence
This YouTube Quick from R.E.M. Magnificence behind the scenes of the launch of the model‘s collaboration with the movie “Depraved,” which stars the model’s founder, pop star Ariana Grande.
What I like: The Quick could be very candid and exhibits the work that goes into promotion shoots. It additionally exhibits uncooked, unedited footage of how the make-up seems to be on the fashions.
4. UCLA
UCLA promoted its establishment by interviewing its graduating class and asking college students what they’re going to miss about their time on the college.
What I like: As you may in all probability inform by now, I really like movies that seize candid, real reactions and moments.
4 Fb Reels Video Examples
1. Netflix
This Fb Reel from Netflix publicizes the return of their live-action adaptation of Avatar: The Final Airbender. The video exhibits solid members passing round a telephone as they movie their reunion on set.
What I like: I really like this video as a result of it is easy and exhibits the solid members filming it themselves. It appears real and enjoyable and is a good way to get followers excited, too.
2. Pink Bull
Pink Bull’s well-known slogan is “Pink Bull provides you wings!” And so they took that quote to new heights (pun supposed) with the Reel posted to Fb. The Reel exhibits a Pink Bull helicopter lifting somebody from the water and that particular person dropping from the helicopter and doing a flip again into the ocean.
What I like: To be sincere, there is not a lot on this video that may be replicated (except you have got the finances for a custom-made helicopter), making this video distinctive.
3. Final Ears
Final Ears is a model specializing in in-ear displays. On this Reel, a consultant explains find out how to insert them.
What I like: The model explains find out how to use the product and others prefer it, establishing it as an authority on the topic.
4. Adobe
This Fb Reel options an interview with actor, director, and producer Daniel Dae Kim, who discusses the mission of his firm, 3AD, to offer mentorship alternatives for marginalized communities within the movie business.
What I like: The total interview with Kim is longer, however the Reel highlights probably the most compelling quote. In case you have an excellent interview with somebody affiliated along with your model, convert probably the most fascinating elements into short-form movies.
Fairly inspiring, proper? Many of those movies present that you just don‘t want an excellent excessive finances to create thrilling content material that shines a light-weight in your model’s services and products. Typically, much less is extra.
