What main a hybrid UX focus group taught me about app design, consumer suggestions, and myself.
By Jon Matheson for Product Coalition
Organizing and main a digital product UX focus group for the primary time is each thrilling and nerve-wracking.
And once I determined to assemble suggestions for my app, BecomeTheChange, I knew placing collectively a UX focus group could possibly be a make-or-break transfer.
The app, constructed to assist customers observe habits and mirror on their progress via a built-in journaling characteristic, had been months within the making. Because the UX designer, it was thrilling work — however operating a spotlight group? Now, that was a complete new ballgame.
To do a spotlight group, it wasn’t nearly understanding bugs. This was about seeing actual folks use the app — and probably discovering out all the things I had been engaged on wanted main modifications.
And if I’m trustworthy, I used to be terrified.
Main a UX focus group felt like strolling right into a room filled with critics who might dismantle months of laborious work with a single sentence. However the concern wasn’t going to cease me.
I knew that if BecomeTheChange was going to develop and thrive, I wanted to push via…
