“Making advertising higher whereas having a constructive impression on this planet.” That’s Rock Content material’s important function. Our dedication to social causes is one thing that’s in our DNA and a part of our core enterprise.
We’re thrilled to announce that we are going to take part within the upcoming in-person Nasdaq Opening Bell Ringing at present, November 29 in NYC. We have been invited by Pledge 1%, our social impression accomplice, to symbolize our firm on the ceremony.
Yearly, Pledge 1% has a chance to ring the bell at Nasdaq and shares this second with corporations which are actively working to enhance the state of the world — Rock Content material is likely one of the 50 corporations of the Pledge 1% motion in 2022. Different massive gamers are also a part of it and will likely be current on the occasion, resembling Salesforce, Twilio and Asana.
The second is vital for all corporations with commitments to company social accountability by means of the Pledge 1% motion.
Our consultant on the occasion will likely be Lakeshia Highsmith, VP of the Individuals and Tradition Workforce. Let’s perceive what this ceremony is and what it represents for Rock Content material.
You can watch the ceremony reside utilizing this hyperlink!
The significance of the Pledge 1% motion for manufacturers and society
Pledge 1% is a world motion to create a brand new actuality, the place giving again turns into a part of the construction of corporations of all sizes and phases. Its position is to encourage, educate and empower all companies to be a power for good.
The impression of initiatives like that is actual, as corporations are worldwide within the act of enhancing the state of the world. It brings corporations nearer to individuals who take into consideration impression in the identical manner. Subsequently, manufacturers can appeal to and retain high expertise, keep nearer to traders which have this identical DNA, and strengthen buyer relationships.
For Rock Content material, taking part within the Nasdaq Bell Ringing signifies that we’re on the precise path with our journey of scaling and rising our impression initiative. The impression we create now’s tied to the expansion of the enterprise. It’s an honor for us to be one of many Pledge 1% members who’re making a significant distinction on this planet.
All manufacturers can provide again to the neighborhood
The Pledge 1% motion makes it clear that irrespective of the corporate phase, irrespective of their dimension, they will begin a dedication to social impression.
They empower everybody who desires to begin doing one thing, however doesn’t know the way. So corporations don’t want to attend to get to a sure dimension or to succeed in a sure income stage. They will all begin now.
And it may be easy, resembling committing 1% of the staff time to volunteering, deciding on causes which are vital for the group, and making assist with ability primarily based volunteering. Small actions can have a huge effect sooner or later.
Rock Content material’s plans for the long run associated to social initiatives
We perceive that we’ve got a protracted path forward. We are going to hold taking vital steps to make sure that our dedication to social impression is current in any respect ranges and in all the things we do at Rock Content material.
We’ve got publicly declared our dedication to donate fairness in the direction of Social Affect actions, and we are going to proceed working strategically to leverage efforts and be a part of forces between DE&I and social impression.
We stay on this everlasting studying journey, studying the way to make advertising higher whereas positively impacting the world yearly.
Tricks to different organizations to begin constructing social impression initiatives
- First, attempt to discover what the idea of change on your group is, what social challenges you wish to decide to engaged on and the way you’ll obtain the ultimate supposed impression. That may be completed by involving the management to co-create this course of.
- Research profitable instances and do benchmarking so you may get impressed.
- Be a part of Pledge 1% within the early stage of your initiative, they may also help formalize it internally, create procedures, and join you with extra late stage corporations in social impression.
- Join social impression objectives, with enterprise objectives, that may assist be extra environment friendly and develop quicker.
- Have one particular person/one space 100% devoted to operating the initiative. And final however not least, make it a precedence for the corporate.
If you wish to know extra about Rock Content material’s social impression initiatives, you’ll be able to examine this web page right here!
