Lexus and Common Photos’ New Cinematic Occasion, “Depraved,” Be a part of Forces for Film Followers to “Expertise OZmazing”

October 23, 2024

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Common Photos’ spectacular new cinematic occasion, “Depraved,” based mostly on the beloved Broadway musical phenomenon concerning the untold story of the witches of Oz, soars into theatres this vacation season, and Lexus is alongside for the journey.

Wicked_Hero | World Branding Forum — Picture supply Lexus

Customized TV Spot That includes The 2024 Lexus TX to Kick-Off Model Partnership

Lexus, in an unique partnership with Common’s “Depraved,” is ready to debut a 360-degree advertising and marketing marketing campaign. This marketing campaign will function a co-branded, 30-second customized spot showcasing the 2024 Lexus TX, a car that embodies luxurious and innovation.

The customized TV spot, a star-studded affair, options award-winning powerhouse Cynthia Erivo as Elphaba and world celebrity Ariana Grande as Glinda. The Lexus TX shares the highlight, showing alongside thrilling scenes from the movie.

Furthermore, the motion is ready to the film’s iconic track, “Defying Gravity,” because it’s performed on the car’s Lexus Interface. The spot closes with the “Depraved”-inspired Lexus tagline, “Expertise OZmazing.”

“Expertise OZmazing”

Image source: Lexus — Picture supply Lexus

“As a proud associate of Common’s ‘Depraved,’ Lexus helps drive audiences to expertise the movie’s highly effective and transformative magic this vacation season,” mentioned Cynthia Tenhouse, Pice President of Lexus advertising and marketing. “Providing three-row luxurious, progressive know-how, and loads of cargo area for additional broomsticks, the Lexus TX is the proper car for travellers, wherever the highway could take them.”

The customized spot headlines a 360-degree advertising and marketing marketing campaign – set to look in a variety of media – together with supplier point-of-sale advertising and marketing, co-branded social content material and sponsorship of the movie premiere. The 30-second spot will air on Hulu, YouTube and Linear all through the promotional window, operating October 21 by way of December 6, 2024.

For extra info on the Lexus TX, go to www.lexus.com/tx and the Lexus Newsroom.

Common Photos’ Depraved arrives in theatres on November 22, 2024

One of the vital beloved and enduring musicals on the stage, “Depraved” makes its journey to the large display as a spectacular, generation-defining cinematic occasion this vacation season.

“Depraved,” directed by acclaimed filmmaker Jon M. Chu and co-starring Oscar winner Michelle Yeoh, Jonathan Bailey, Marissa Bode, Ethan Slater and popular culture icon Jeff Goldblum, arrives in theatres on Fri., November 22, 2024.