How this 70-year-old approach unlocks what your clients really want out of your merchandise.
I as soon as spent two months constructing a characteristic that was used precisely as soon as. One. Single. Time.
And that’s after I realized: in the event you suppose you’re getting actionable data from buyer interviews, you’re fooling your self.
However right here’s the kicker: it’s not their fault — it’s yours.
We’ll check out how human brains sabotage product improvement and the way a little-known Air Pressure approach can save us from losing time, cash, and our clients’ goodwill.
Within the course of, we’ll learn to construct fewer wasted options for issues that don’t exist.
We have been interviewing customers to uncover the subsequent few options to deal with the most important drawback on our “drawback”-based roadmap: overcoming inside consumer resistance to utilizing our product.
Driving inside adoption for our product had been a spotlight for a number of quarters since we rolled out nationally. Fortuitously, we have been repeatedly talking with our customers.
In a single session, our Product Trio was talking with a usually supportive consumer who was satisfied…
