HubSpot lately carried out a video advertising survey and located that 73% of respondents agreed that video advertising has been efficient in reaching their advertising objectives.
Nonetheless, over a 3rd of respondents (34%) say essentially the most difficult facet of video advertising is the dearth of content material concepts.
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Thankfully, I‘ve bought 15 video content material concepts that will help you obtain your corporation objectives. However earlier than we get to that, I’ll share my secret for locating video advertising concepts and what sort of video content material is standard amongst customers.
Desk of Contents
How do I discover video content material concepts?
My methodology for locating video content material concepts is fairly easy. I sometimes go to YouTube and social media platforms like TikTok, Instagram Reels, and Fb and comply with accounts which might be inside my area of interest or comparable.
For instance, I lately began creating TikToks for a brand new dance studio in my neighborhood to assist entice extra college students.
To find out the kind of video content material I ought to create, I began following different dance studios on TikTok and observing their movies.
I bookmarked those that appeared to get essentially the most views and began brainstorming methods to make comparable movies for the dance studio. I discovered that the next movies appeared to do nicely:
- Movies of dancers doing difficult choreography
- Newbie-friendly breakdowns and tutorials on learn how to do sure strikes
- Data on what workouts can enhance the energy and stamina wanted to bop
That is the guide and, I assume, “old skool” manner of discovering video content material concepts. You can even pair this methodology with AI by asking instruments like ChatGPT to generate video concepts for you inside your area of interest.
I did this for a weblog put up and YouTube channel, however the identical will also be utilized to particular person movies.
What video content material is hottest?
In keeping with Statista (and Statista hasn’t let me down but), the preferred forms of movies worldwide are:
- Music movies (48.2%)
- Comedy, meme, or viral movies (35%)
- Video dwell stream (27.7%)
- Instructional movies (26%)
- Tutorial or how-to movies (25.8%)
So, what ought to your takeaway be? Take into account methods to include music, comedy, or fashionable memes into your video advertising. Duolingo is an organization that does this nicely.
I typically reference its video advertising abilities and surprise if the corporate is sick of me but.
Every time there is a viral development or track, greatest imagine Duolingo will discover a approach to incorporate it into its TikTok content material, and the movies nearly all the time go viral.
You can even go for how-to tutorials, which Fenty Magnificence executes very nicely on its accounts. Most Fenty Magnificence movies will characteristic an individual displaying the merchandise they’re utilizing and learn how to apply them to realize particular seems.
How-to movies are an effective way to point out the standard of your merchandise and the way they work.
In case you’re searching for inspiration concerning academic movies, Lady With The Canine is a good account to comply with.
Lady with the Canine is run by pet groomer Vanessa De Prophetis. She particulars her expertise grooming numerous breeds of canines and cats by way of YouTube and TikTok movies.
In every video, she explains her course of, shares grooming suggestions, and gives detailed details about every breed, its temperaments, and grooming wants.
This enables her to determine herself as a trusted skilled in her area so future purchasers know their animals are in good fingers.
15 Enterprise Video Concepts
Now, let‘s focus on some enterprise video concepts. A lot of the movies I listed under are pretty simple to create, however if you wish to generate movies much more simply, take a look at HubSpot’s Clip Creator.
Clip Creator is a free AI-powered video maker thart can convert textual content into skilled movies for your corporation. All you’ll want to do is desdcribe your video and most well-liked tone. Click on right here to study extra.
Okay, I‘m achieved stalling. Right here’s my checklist.
1. Demonstration Video
As I stated earlier, Fenty Magnificence has how-to tutorials and demonstration movies all the way down to a science.
Whether or not it‘s easy 60-second clips of the merchandise being swiped onto an individual’s lips or an in-depth long-form video of their founder, Rihanna, utilizing the merchandise to create a pink carpet look, Fenty Magnificence’s demonstration movies tutorials give its viewers an in depth look into the perform and high quality of the merchandise.
2. Buyer Testimonials
Do you will have prospects who’ve been buying your services because the starting of your corporation? Or naysayers who was believers? Characteristic their testimonials in your subsequent video!
Actual buyer testimonials and suggestions will set up belief with potential purchasers, so subsequent time a client sings your praises, ask them in the event that they’re will to go on digital camera or are comfy being quoted.
3. Consumer-generated Content material
I am undecided if different entrepreneurs share this sentiment, however I see user-generated content material (UGC) as one other type of buyer testimonials.
Give it some thought: prospects sharing movies utilizing your merchandise is nearly the sale, if not higher, than them happening digital camera and speaking about how your organization is.
One in every of my favourite adverts that includes UGC is Ring LLC’s business, which reveals a compilation of movies taken by customers who use their door cameras.
The video reveals every thing a Ring digital camera can seize, from particular household moments to heartwarming neighbor interactions to chaotic pet shenanigans to tried thieves.
Professional tip: Encourage customers to tag your model on social media anytime they put up a video or different types of content material. Or you may simply lookup your model on video platforms like TikTok to see what you could find.
4. Behind-the-Scenes
Do you need to present your viewers the care and craftsmanship that goes into making our merchandise? A behind-the-scenes look into merchandise is an effective way to go.
I’ve talked about them in just a few posts, however Gibson is a superb instance of behind-the-scenes video content material. Movies like those under present the time and high quality supplies that go into making its iconic guitars.
In case your customers care loads about craftsmanship, create one thing comparable in your model.
5. Product Comparability
Whereas I choose lodges to Airbnbs (I‘m not on trip to do chores, sorry), I’ve handy it to the corporate’s present video advertising tactic of evaluating AIrbnb experiences to lodges.
The video under, although animated, successfully reveals that vacationers searching for a particular expertise usually tend to discover it at an Airbnb than they’re at a standard resort.
6. Development / Present Occasion
Sure, I‘m citing Duolingo once more. How can I not?
The majority of their TikTok technique hinges on tapping into the newest tendencies and discussions on the app. I don’t have to enter an excessive amount of element once more as a result of I believe you get the purpose by now.
7. Interviews
Crunchyroll is a streaming platform identified for its number of anime packages. For the longest time, Crunchroll’s video technique largely featured compelling clips from their catalog, which is a good technique in and of itself.
Recently, nevertheless, the platform has branched out into that includes interviews with massive names and faces within the anime business, from musicians to voice actors to administrators.
This ends in glorious video content material that showcases its catalog and leaves audiences with new details about their favourite reveals.
8. Offbeat Comedy Movies
As I stated, comedy movies are fairly standard amongst viewers, so don‘t be afraid to inject somewhat humor into your video content material.
I really like this TikTok from Scrub Daddy as a result of it’s an ideal mixture of humorous and present, as we‘re in election season once I’m scripting this put up.
9. GRWM
I don‘t know why, however I discover “Get Prepared with Me” movies (typically shortened to GRWM) to be mesmerizing. Possibly it’s as a result of they make me really feel like I am hanging out with a buddy as we focus on a subject.
My favourite GRWM comes from my colleague Ramona Sukhraj. Within the following Instagram Reel, Ramona does her make-up and casually explains how manufacturers can go viral.
10. Bulletins
Do you will have a extremely anticipated announcement to make? Why not share it by way of video? Let‘s say you’re restocking a beloved product or lastly collaborating with an influencer your viewers has been raving about.
A enjoyable video is an effective way to announce the large information.
It would not even need to be difficult. For instance, they’ve been begging for a collaboration between content material creator Amelia Dimoldenberg and actor Andrew Garfield ever since they ran into one another on the pink carpet.
The video under introduced the collaboration with a easy shot of them saying hello to one another.
11. Observe Me / Stroll With Me
Just like GRWM movies, Observe Me / Stroll with Me movies (I don‘t know if there’s a correct title for them) give the vibe that you just’re partaking in a dialog in a buddy whereas they full a activity.
This video by my fellow HubSpotter, Alana Chinn, is a good instance. In it, Alana explains work-from-home statistics whereas strolling her cute canine.
12. Listicle
Listicle movies will be fairly easy to make. You possibly can go for an inventory of causes individuals ought to select your model over others, an inventory of the way to you utilize your merchandise, or its prime options.
13. Unboxing
An unboxing video is when a content material creator (sometimes an influencer) unboxes objects they‘ve obtained from a model. If there’s an influencer you’d wish to work with, think about sending them a PR bundle for them to unbox on their platform.
14. Stay Procuring
We’re within the period of dwell buying, which has primarily turn into the brand new QVC. Stay buying is when a model or vendor dwell streams showcasing merchandise, and viewers can purchase instantly from the dwell stream.
It is hottest on TikTok and an effective way to realize a number of objectives without delay: enhance model consciousness, reveal your services or products, and generate direct gross sales.
15. Individual on the Avenue
An individual on the road video consists of somebody out on the road or at an occasion interviewing individuals randomly. These movies are enjoyable and easy to make as a result of they contain minimal manufacturing and also you by no means know what somebody’s real reply could be.
Crunchyroll created a person-on-the-street video whereas attending a conference, which offered a possibility to interact with customers whereas showcasing its catalogue of packages.
I instructed you I had you coated, did not I? Now you will have my secret sauce for locating enterprise video concepts, and you’ve got 15 video content material concepts to select from in your marketing campaign.
Editor’s Observe: This put up was initially printed in June 2015 and has been up to date for freshness, accuracy, and comprehensiveness.
