Right here’s the story of how we tousled massive time, turning an excellent thought right into a consumer’s nightmare — and the exhausting classes we realized alongside the way in which.
Creating a product that customers love? Powerful work. However making one they hate? That’s a complete different stage of ability — and, consider me, my workforce and I nailed it. We didn’t simply miss the mark — we turned specialists at it.
If you would like a case research on turning a implausible thought right into a bloated mess nobody needed, then let me introduce you to “VoteBeast” (names have been modified to guard the responsible).
It began with a promising imaginative and prescient: a easy, streamlined platform that may make voting a breeze. However that imaginative and prescient? It by no means made it previous the whiteboard. Each assembly, new options received tacked on. What ought to have been clear and intuitive grew cluttered and gradual.
Earlier than lengthy, VoteBeast was a Frankenstein of options — every another pointless than the final, every making the product much less usable for the very folks it was supposed to assist.
By the tip, VoteBeast had turn into an ideal instance of what to not do in product improvement. We realized some exhausting truths: it’s straightforward to get misplaced in concepts and options, however creating one thing…
