Tuesday, November 5, 2024
HomeBrandingRalph Lauren Honours Navajo Heritage with New Capsule

Ralph Lauren Honours Navajo Heritage with New Capsule




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On Tuesday, October 29, Ralph Lauren launched the second instalment of its Artist in Residence program, a capsule assortment designed in collaboration with Diné (Navajo) artist Zefren-M.

Ralph Lauren Navajo Capsule Collection
Picture Supply Ralph Lauren

The Double RL x Zefren-M capsule assortment honours Navajo heritage and Ralph Lauren’s iconic American craftsmanship, notably Zefren-M’s revolutionary method to weaving.

The capsule assortment showcases core Double RL silhouettes, such because the work shirt, hand-knit scarf cardigan, equipment, and a ground rug. The breathtaking landscapes and inventive traditions of the Navajo Nation encourage the designs. Moreover, Zefren-M created a collection of stamped conchos that includes numerous Spider Girl motifs, paying tribute to the revered determine in Navajo weaving tradition.

Inaugurated in December 2023 with the Polo Ralph Lauren x Naiomi Glasses assortment, Ralph Lauren’s Artist in Residence program is dedicated to authentically representing American heritage via collaborative partnerships with artists whose craftsmanship has influenced the model’s iconic designs.

Picture Supply Ralph Lauren

“Ralph Lauren has all the time been pushed by a real love for heritage, which continues to encourage our designs,” mentioned Sasha Kelly, Head of Design with Intent at Ralph Lauren Company.

“Our Artist in Residence program permits us to boost authenticity via collaboration – it enriches the tales we are able to share and permits us to assist and elevate cultural traditions.”

Zefren-M, a celebrated multidisciplinary artist, historian, and LGBTQIA+ advocate from the Navajo Nation, fuses conventional Navajo weaving with modern design to honour their Diné heritage.

“I’ve all the time drawn inspiration from the previous, which I incorporate into my artwork and private fashion,” mentioned Zefren-M. “Our collaboration with the Double RL crew allowed us to create a novel expression of our shared appreciation for heritage and custom whereas paying homage to the narratives of the Navajo folks.”

Ralph Lauren Navajo Capsule Collection
Picture Supply Ralph Lauren

The capsule assortment’s launch coincides with a brief movie that includes Zefren-M, providing insights into the inspiration behind the gathering, filmed of their homeland within the 4 Corners area of New Mexico.

The Double RL x Zefren-M assortment can be obtainable in choose Ralph Lauren and Double RL shops throughout North America, Europe, and Asia starting November 7. On-line availability will begin on November 14 in North America and Europe and November 18 in China and Japan.

The Double RL x Zefren-M assortment is extra than simply trend; it celebrates Navajo heritage, American craftsmanship, and the facility of inventive collaboration. By merging conventional Navajo weaving strategies with Ralph Lauren’s iconic Americana fashion, this partnership pays homage to the previous whereas trying towards the long run.

As you discover the gathering, take a second to understand the intricate particulars, the wealthy colors, and the timeless designs. Each bit tells a narrative of resilience, creativity, and cultural pleasure.


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