Right now’s clients effortlessly swap between platforms, spending almost an hour every day on TikTok alone. They count on manufacturers to maintain up by delivering the suitable message, on the proper time, on the suitable channel.
That’s why we’re excited to introduce a collection of highly effective instruments designed to reinforce your advertising efforts throughout all channels.
Whether or not you wish to seize consideration on TikTok, personalize at scale, or acquire deeper buyer insights, our updates work seamlessly together with your current tech stack that can assist you obtain one aim: delivering experiences that convert.
Drive repeat gross sales with social retargeting
TikTok’s explosive development has created a large viewers of over 1 billion customers worldwide. This presents a singular alternative to reconnect with clients and increase repeat gross sales. Our newest TikTok integration permits you to simply switch priceless results in Dotdigital, enabling you to ship extremely personalised experiences based mostly on their pursuits.
What’s new
TikTok lead varieties integration
Convert extra leads out of your TikTok adverts by routinely passing them into Dotdigital and enrolling them in devoted applications. Advantages embrace:
- Save time by routinely syncing knowledge from TikTok varieties to Dotdigital, you possibly can routinely create high-intent audiences able to push right into a marketing campaign and convert.
- One-click pre-filled varieties with profile info pulled from TikTok
- Elevated conversion charges for customers scrolling by way of their feed
TikTok viewers retargeting
Remove guesswork when constructing your TikTok adverts viewers by syncing and concentrating on your most engaged Dotdigital contacts. This characteristic permits you to:
- Create hyper-personalized advert experiences quicker
- Sync segmented teams of contacts on to TikTok
- Maximize your TikTok advert spend by concentrating on your most beneficial viewers.
Whether or not you’re re-engaging previous clients or capturing new leads, our TikTok integration offers the instruments it’s worthwhile to drive repeat gross sales in at present’s social-first market.
Lower by way of the noise with hyper-personalization
Delivering personalised experiences is important for standing out. Our Recent Relevance personalization platform empowers you to create constant and tailor-made experiences throughout your web site, emails, and extra.
What’s new
World enlargement
We’re thrilled to announce the worldwide enlargement of Recent Relevance is now accessible within the JAPAC area, with a US launch coming quickly. This enlargement permits companies worldwide to leverage hyper-personalization and improve buyer engagement.
Improved person expertise
To boost person expertise, we have now revamped our desk person interface, making it cleaner and simpler to navigate. This replace ensures that you would be able to entry and interpret your knowledge extra effectively, main to higher decision-making and optimized campaigns.
SmartBlocks built-in inside Dotdigital
Now you can edit Recent Relevance SmartBlocks immediately inside Dotdigital. This characteristic permits you to create personalised banners, coupons, countdown timers, and superior product suggestions with out the necessity for in depth coaching or switching between platforms.
With these updates, creating hyper-personalized experiences has by no means been simpler. As you put together for busy intervals like Black Friday, Christmas, Boxing Day, and New 12 months gross sales, our instruments will enable you to minimize by way of the noise and ship compelling messages that resonate together with your viewers.
Drive higher outcomes with superior reporting
In our newest replace, we’ve launched highly effective new reporting options that can assist you higher perceive and optimize your advertising efforts. These enhancements are designed to save lots of you time, present deeper insights, and inform your advertising technique.
What’s new
Income per recipient (RPR) metric
We’re excited to introduce the income per recipient (RPR) metric, a game-changing addition to our reporting suite:
- This new metric helps you simply calculate the return on funding per recipient of your advertising efforts
- RPR saves time on handbook calculations, releasing you as much as give attention to technique
Whether or not you’re analyzing electronic mail campaigns or reviewing cross-account efficiency, RPR reporting helps you perceive the true income influence of each ship, no matter viewers dimension.
Enhanced program reporting
We’ve considerably expanded our program reporting capabilities to offer you a extra complete view of your automated journeys:
- 19 new metrics throughout electronic mail and SMS
- Key efficiency metrics together with direct orders, conversion charges, and income per recipient
Convert extra with out lifting a finger
As Black Friday approaches, it’s necessary to save lots of time and focus on what actually issues. Our newest updates are designed to streamline your advertising efforts right into a seamless, automated expertise. This may enable you to convert extra clients throughout this busy gross sales interval whilst you focus on rising your enterprise.
What’s new
Improved product suggestions
Our new hybrid product advice system, powered by WinstonAI™, intelligently selects the best-performing mannequin to showcase essentially the most related merchandise. This ensures a tailor-made purchasing expertise for each new and returning clients.
Moreover, you possibly can preview outcomes out of your whole catalog, making it simpler to optimize choices through the cart and pre-checkout phases throughout each electronic mail and web site channels.
Deserted cart and browse enrolment
With the Dotdigital tag, you possibly can enroll clients in deserted cart applications virtually in real-time. This characteristic permits you to set default deserted session timings that vary from simply half-hour to 12 hours, supplying you with the pliability you want throughout busy gross sales intervals like Black Friday and Cyber Monday.
Wishlist performance
We’re excited to introduce a brand new wishlist characteristic that improves your clients’ purchasing expertise. With our integration with Wishlist.io, clients can create personalised wishlists to point out what they wish to purchase later.
Via this integration, you possibly can simply add wishlist product blocks to your emails, enabling you to create tailor-made content material based mostly on buyer preferences and habits.
Different integrations and updates
Enhanced safety with time-based two-factor authentication (2FA)
Cyber safety threats proceed to evolve and intensify. To assist defend your enterprise and buyer knowledge, we’ve strengthened our safety choices with 2FA throughout all Dotdigital merchandise.
- Launched time-based one-time password (TOTP) possibility for two-factor authentication
- Affords enhanced safety by requiring authentication by way of an authenticator app
- Offers a further, time-sensitive safety barrier towards unauthorized entry
Buyer reply addresses
We’ve launched a characteristic to personalize and streamline buyer help messages:
- Set reply-to addresses: Customise at each account and marketing campaign ranges.
- Direct replies: Route emails to particular help members, bettering ticket administration and buyer interactions.
Program enhancements
Recognizing that applications could be complicated and time-consuming to arrange, particularly you probably have a number of accounts with Dotdigital, we’ve launched:
- Copy applications between accounts: Simply replicate applications throughout a number of accounts, saving time and minimizing errors, particularly for these managing a number of manufacturers or areas.
- Multi-account administration: Simplify account administration for big groups with our enhanced workforce administration instruments.
Raisers Edge integration
Streamline your donor administration by synchronizing knowledge between Raiser’s Edge and Dotdigital. This integration saves effort and time, enabling you to give attention to what actually issues – strengthening donor relationships.
