Finnish Company Paves the Method for Numerous Expertise

November 13, 2024

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SEK, a Finnish artistic company, is breaking limitations within the trade by opening its doorways to younger folks from underrepresented backgrounds. The artistic trade’s doorways are difficult to open. SEK desires each younger individual to have an equal probability to enter.

SEK, a pioneering Finnish artistic company, is launching the MadWe trainee program as a key a part of its mission. This program is designed to make the artistic area extra interesting to younger folks from underrepresented backgrounds, demonstrating SEK’s unwavering dedication to variety.

MadWe_Shoes_1 | World Branding Forum — Picture supply SEK

The marketing campaign performs on the well-known phrase “to get one’s foot within the door” to achieve potential trainees. Brightly painted sneakers are positioned close to college doorways and shopping center entrances in Helsinki, portraying taking steps in the direction of the door. Creatively, contained in the shoe is a QR code for an software web site.

Suvi Lähde, Govt Inventive Director of SEK, stated, “The MadWe trainee program is considered one of our methods to maintain the door open to numerous expertise. Individuals from underrepresented backgrounds usually face important, inequitable limitations when coming into the Finnish job market. By means of this program, we wish to do our half in breaking down these limitations and encourage folks to use. Everybody ought to be capable to envision themselves working and being represented in our trade”.

Image source: SEKFinnish — Picture supply SEK

A Case for Individuals is a Case for the Enterprise

SEK has actively challenged the ability buildings inside the Finnish artistic trade. For the previous seven years, SEK has run a MadWomen marketing campaign, an initiative designed to foster networking alternatives and enhance dialogue throughout trade boundaries.

Starting with Mad Girls, the initiative has grown and broadened into MadWe. This transformation, which started with a workshop for the youth in March 2024, has sparked the thought for the brand new trainee program, inspiring hope and a way of chance within the trade.

Sonja Pihkala, Enterprise Director of SEK, stated, “The case for fairness is obvious. In addition to bettering worker well-being, uplifting teamwork and the power to innovate, in keeping with research, even only one group member representing a minor demographic can considerably enhance the group’s understanding of a audience”.

By prioritising variety and inclusion, SEK will not be solely enriching its personal company but in addition setting a robust instance for the whole artistic trade. Their initiative to offer alternatives for underrepresented youth demonstrates a dedication to fostering a extra equitable and progressive future. As SEK continues to interrupt down limitations and champion numerous voices, it’s clear that the way forward for creativity lies within the arms of a brand new technology of proficient people from all backgrounds.