We’re awash with statistics and ‘info’ in B2B advertising and marketing campaigns, however which of them actually matter? Which sources can you actually belief as being goal? Too usually, printed analysis is self-serving, primarily based on flimsy proof with outputs that quantity to thinly-veiled gross sales pitches. This was at all times true to an extent, however content material output is rising exponentially and the sheer quantity of noise more and more complicated or overwhelming, or each.
So which sources must you belief? Which sources and research about B2B advertising and marketing can genuinely lay declare to offering perception that’s authoritative, goal and price taking note of, with a view to assist outline your future advertising and marketing methods?
Offering such a supply of perception is a problem we’re addressing at B2B Advertising.
As you could know, for 20 years B2B Advertising Awards has been the gold customary in excellence for B2B campaigns, with a whole lot of entries per 12 months from manufacturers in all sectors, massive and small, addressing a bewildering array of selling challenges.
This 12 months, for the primary time, we’re utilizing AI to mine this huge pool of data to create unprecedented insights on B2B advertising and marketing campaigns in 2024, and focusing specifically on effectiveness, what permits it and what it appears to be like like. The insights that we’ve already mined by way of this mission is, frankly, unimaginable – and we’ve solely simply bought began.
Why is that this information so compelling? As a result of it’s primarily based on a whole lot of detailed submissions primarily based on advertising and marketing work that was truly accomplished – together with (critically) outcomes. It isn’t primarily based on info on what campaigns folks may prefer to run, or what they really feel they ought to be operating, however on what they really ran. In different phrases, it’s actuality.
How are we sharing this info?
Within the run as much as the B2B Advertising Awards ceremony on November 27, I’ll be posting every day about one compelling information level, offering somewhat context and opinion and alluring additional remark. I hope you’ll tune in and comply with me for these posts – and as ever, expensive reader, I look ahead to your perspective!
Then, as soon as the ceremony has occurred, and the winners introduced, I’ll be internet hosting a webinar with Shane Redding on December fifth, the place we’ll reveal the marketing campaign and artistic developments which might be driving the way forward for B2B. This can give attention to how and the place manufacturers are innovating, and which developments are slicing by way of. Should you’re fascinated by how B2B is evolving, don’t miss this session!
Following on from that, we’ll be slicing and dicing the insights from The B2B Advertising Awards over the approaching months, making a lot of it obtainable to Propolis members, and the broader B2B advertising and marketing world (to a lesser extent) sooner or later. David Rowlands and Robert Norum (Propolis’s ABM Skilled) are recording a podcast on ABM developments, utilizing information from awards entries, which might be printed imminently.
Given the depth and richness of this information pool, we’re assured that the insights from the B2B Advertising Awards will present a lot wanted authority and integrity to perception within the discipline of B2B advertising and marketing. We’ll be sharing the insights that we really feel are most compelling quickly!
