Ecommerce in Africa is booming. By 2035 eCommerce is anticipated to inject R91.4 billion into the South African financial system alone. And in keeping with a report by world fintech consultants, Nikilupe, the continent’s flourishing marketplace for on-line items and providers is on monitor to surpass 500 million customers by 2025. That’s a 3rd of Africa’s inhabitants. eComplete, is the benchmark for full service ecommerce administration in Africa, and likewise the one Gross sales Layer accomplice on the continent. CEO, Allen Jaffe, and COO, Bradley Bryant, share why they proceed to decide on Gross sales Layer as their PIM accomplice, to develop shopper income within the ever increasing African ecommerce market.
The Significance of Product Knowledge
‘Product grasp knowledge is among the most complex and uncared for parts of constructing and managing an ecommerce retailer. The actual advantage of correct product grasp knowledge is that it impacts conversion fee and income by offering the purchasers with related knowledge. Utilizing the Gross sales Layer PIM has allowed us to speed up launch occasions, cut back day-to-day operational points, and most significantly, enrich and enhance the standard rating of our knowledge. All of those advantages contribute to the expertise we are able to supply our prospects,’ explains Allen.
Confirmed Success with Main Manufacturers
‘Through the years, we now have efficiently migrated over 30 distinguished manufacturers, together with, Diesel, Hurley, Jeep, Superdry, and Reebok to call a couple of, to Gross sales Layer.’ shares Brad.
‘Gross sales Layer excels at gathering all product info into one place, so the shopper can optimise for distribution to all channels, and hold the knowledge up to date for optimised conversion. This centralised method gives a transparent view of every shopper’s merchandise, permitting us to find out whether or not a brand new product is able to go to market. This degree of oversight ensures that product knowledge is all the time up-to-date and constant, contributing to an distinctive buyer expertise.’
Ease of Use: Empowering Our Purchasers
The eComplete group depends upon Gross sales Layer’s user-friendly interface to make the distinction for his or her shoppers. ‘It empowers our shoppers to take management of product enrichment, eliminating bottlenecks and permitting us to work in true partnership. The power to handle product knowledge with ease has been a game-changer for our shoppers, enabling them to deal with what they do greatest—delivering distinctive merchandise to their prospects.’ Brad continues.
Seamless Integration: Supporting Numerous Platforms
Whether or not managing a single retailer or a number of inventories/sale channels, Gross sales Layer’s flexibility permits eComplete to ship product knowledge for every model to the related shops and marketplaces, guaranteeing consistency and accuracy throughout all channels. ‘To us, seamless integration with Shopify and Magento are essential, as these two platforms the place most of our shoppers function. The Gross sales Layer integration with each our most popular platforms is flawless.’ says Allen.
Effectivity and Scalability: Managing Advanced Inventories
Brad shares the expertise he had with Gross sales Layer when eComplete took over Bounty Manufacturers’ attire division. ‘We took over Jeep, Hurley, Diesel, Superdry, and Reebok unexpectedly in a certralised system with a single view of all merchandise. Realizing we may rely on the Gross sales Layer’s platform offered peace of thoughts.’
From Gross sales Layer, eComplete manages and optimises 1000’s of SKUs, digital property, website positioning content material, and product knowledge, enormously enhancing effectivity for his or her shoppers. This functionality is crucial for firms that want to keep up consistency throughout quite a few distribution channels whereas managing a number of product variants, inside a number of manufacturers.
Extra about our accomplice: eComplete gives a totally built-in eCommerce answer that permits manufacturers to go direct-to-consumer quicker, smarter, and extra cost-effectively. Our end-to-end method eliminates the danger, trouble, and complexity of scaling on-line
Assist that truly helps
Allen feedback on how eComplete’s partnership with Gross sales Layer started 4 years in the past after they migrated from a earlier PIM supplier. ‘The intuitive interface and simple administration have made the transition seamless for our group and shoppers alike. Most important for eCommerce, an trade that’s all the time on, the onboarding course of was swift, and their assist group has confirmed to be competent, devoted, and all the time accessible. Gross sales Layer gives eComplete with a devoted Buyer Success Supervisor and a Venture Success Assistant with our Company partnership.’
Distinctive Advantages: Setting Gross sales Layer Aside
We requested eComplete to record the distinctive options they love most about Gross sales Layer:
- Superior rights administration
- Validation workflows
- Content material traceability
- Macros and guidelines engine
- Asset supervisor
- Reference entities
- Knowledge high quality insights
These options contribute to the strong, dependable, and scalable PIM answer that our shoppers depend on.
Conclusion: A Partnership for Success
‘At eComplete, we’re dedicated to offering our shoppers with the perfect instruments, options, and assist to achieve the aggressive and ever altering African eCommerce panorama. Gross sales Layer has confirmed to be a useful accomplice on this mission, providing the flexibleness, scalability, and assist wanted to handle product info successfully. As we proceed to develop and evolve, we’re assured that our partnership with Gross sales Layer will stay a cornerstone of our success.’ says Allen.
