7 AI Automation Examples that Will Streamline Your Advertising Technique

Simply when it appears like I can‘t presumably write the rest about AI, I arrive with one other weblog publish on the topic.

Immediately, I’m sharing AI automation examples which you could incorporate into your advertising and marketing processes to streamline your technique and outpace the competitors.

Let’s dive in!

7 Examples of AI Automation

1. AI Bots

Finest for: Streamlining time-consuming, tedious advertising and marketing course of and interesting with customers.

A bot is an AI-powered clever automation with many use circumstances for each entrepreneurs and customers. Entrepreneurs like myself usually use AI bots to streamline tedious duties.

For instance, I usually must interview advertising and marketing leaders and supply their quotes for the posts I write. It might take me eternally to hear via 30-60 minutes of an interview and fish for probably the most compelling quotes.

Then, one in all my colleagues launched me to an AI software known as Castmagic, which may transcribe audio into textual content.

I’d then paste the transcribed textual content into ChatGPT and immediate the chatbot to determine probably the most attention-grabbing quotes from the textual content. This use of bots cuts hours‘ value of labor into simply minutes!

I additionally save time by utilizing HubSpot’s inside GPT to generate publish titles, meta descriptions, outlines, and subject concepts.

And I am removed from the one marketer who saves time utilizing AI instruments like bots. In line with our current survey of 1000+ entrepreneurs, 86% of promoting professionals say AI helps them save an hour every day of their regular workflow.

After all, I am unable to neglect how chatbots assist entrepreneurs join with customers. Chatbots can direct guests to your web site to the right services or products, reply questions, or troubleshoot points.

All this may be achieved shortly and effectively, and your clients will respect the swift motion.

In reality, a current research discovered that 62% of customers favor to interact with digital assistants moderately than watch for human brokers.

2. AI Personalization

Finest for: Rapidly gathering knowledge to supply data-driven insights and high-quality customized content material.

In line with our 2024 State of Advertising Report, 77% of entrepreneurs who use generative AI say it helps them make extra customized content material, so AI and personalization already go hand-in-hand.

Nevertheless, AI also can automate the method of making customized content material by shortly and effectively amassing knowledge on buyer habits, preferences, location, and extra.

AI then makes use of this data to generate data-driven insights and tailor content material to particular person clients.

For instance, HubSpot’s Breeze AI gathers high quality knowledge to create personalization at scale.

3. AI Content material creation

Finest for: Creating quick-hit, short-form movies corresponding to Reels, YouTube Shorts, or TikToks.

As a podcaster, blogger, and former YouTuber, I can verify that content material creation, whereas enjoyable, is extremely time-consuming.

In the event you‘re a hobbyist, you most likely don’t thoughts the time spent, however in the event you’re a marketer, you realize you solely have a lot time to spare for a job.

Luckily, AI content material creation automates the method of crafting content material, corresponding to:

• Movies
• Social Media posts
• Weblog posts
• Podcasts

For instance, I lately made a complete YouTube channel utilizing numerous varieties of AI in simply minutes. I‘ve additionally created TikToks and weblog posts utilizing solely AI.

And let’s not neglect my earlier instance of utilizing AI instruments like Castmagic to transcribe podcast interviews into written content material.

4. Lead Era

Finest for: Gathering shopper data to generate leads.

Automated lead era is among the many most helpful types of AI in advertising and marketing. Clever automation in lead-generating duties like lead seize, scoring, and nurturing makes discovering new clients simpler and much much less time-consuming.

For instance, let‘s say I go to the web site of my favourite shoe retailer, DSW, and I’m greeted by an automatic pop-up asking for my title and e-mail deal with in trade for 10% off my subsequent buy.

That data would then be despatched to a CRM and can be used for goal e-mail campaigns that flip me into a brand new constant buyer.

AI automation permits this course of to be accomplished in seconds, saving entrepreneurs money and time.

5. Buyer segmentation

Finest for: Assembly your clients’ wants and producing a better ROI.

AI automation can swiftly categorize your clients into subgroups based mostly on demographics, behaviors, existence, location, and desires.

It’s because AI is exceptionally helpful for extracting, processing, and making use of knowledge. With automated buyer segmentation, you may generate customized content material like emails, movies, and extra.

As of 2024, nearly 1 / 4 of entrepreneurs already use AI for buyer segmentation.

6. Electronic mail advertising and marketing

Finest for: Working a easy, customized e-mail advertising and marketing marketing campaign.

I‘ve dabbled in e-mail advertising and marketing fairly a bit all through my profession.

I as soon as managed the publication for the TV station I labored for as a journalist and curated HubSpot’s Advertising Every day E-newsletter earlier than it was transformed to a Grasp in Advertising.

So, belief me after I say AI automated e-mail advertising and marketing made my work as an e-mail marketer a breeze. With AI, I used to be capable of:

• Analyze e-mail performances and open charges to see what labored with my target market and what did not
• Compile analytics to find out the well being of my campaigns
• Rapidly clear my e-mail lists
• Ship customized, segmented content material.

7. Advert focusing on and optimization

As you‘ve most likely seen by now, AI is a professional at utilizing knowledge to assist create a seamless, focused advertising and marketing marketing campaign. So, it’s no shock that Advert focusing on and optimizing customized advertising and marketing supplies are as simple as counting to three for AI.

Now, you’ve some nice examples of AI automation in AI. How do you propose to implement clever automation into your subsequent advertising and marketing marketing campaign?