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Robotic Meals has revolutionised the tinned meals class with Prepped, a groundbreaking idea born from their Challenge Disrupt initiative. Prepped designed to revitalise canned vegetables and fruit, reworking them from a mere “emergency backup” right into a celebrated and important a part of on a regular basis meals. By difficult outdated perceptions, Prepped elevates the canned meals expertise.
In keeping with its assertion on Packaging of the World, ‘Canned items are sensible, inexpensive, and sustainable, but they’re nonetheless seen as a compromise. Robotic Meals got down to disrupt this narrative, exhibiting how intelligent, inventive pondering can unlock the potential of an missed class. With Prepped, canned meals is redefined as a flexible, first-choice choice that matches seamlessly into trendy life.’
Why Canned Meals? Why Now?
Tinned meals, typically seen as “survival meals,” is gaining reputation on account of rising prices and rising considerations about sustainability. Prepped embraces this shift, combining eye-catching design with satirical messaging. This strategy goals to reposition canned produce as a scrumptious and handy alternative for on a regular basis meals, not only for emergencies.
Simon Forster, founding father of Robotic Meals, emphasised that true disruption lies in readability, not noise. He described Prepped as a reimagining of canned meals, shifting its notion from an emergency staple to an thrilling, recent, and trendy alternative.
“Prepped turns the drama of ‘break glass in case of emergency’ into one thing thrilling, recent, and trendy,” Forster defined. The model identification displays this transformation, mixing glossy, trendy design with a sensible edge to redefine the position of canned meals in on a regular basis life.
Minimalist icons and daring, satirical language create a elegant but approachable look, positioning Prepped as a assured resolution for any meal. Prepped transforms canned items into an on a regular basis deal with by emphasising each high quality and flexibility. Vibrant visuals and clear messaging showcase their enchantment, reimagining them as thrilling, trendy pantry staples.
Prepped: A New Period for Tinned Meals
Prepped showcases the complete potential of tinned meals throughout all touchpoints, from packaging and digital presence to model voice. By addressing considerations about affordability, sustainability, and the wants of contemporary existence, Prepped demonstrates how tinned meals can change into a most well-liked alternative for right this moment’s discerning shoppers.
Lizzie de Jong, senior copywriter at Robotic Meals, provides, “This notoriously drab class wanted some drama. With the identify ‘Prepped’, we might talk the comfort of the product and have enjoyable with the on a regular basis ‘emergencies’ the model can save us from. Whether or not it’s an empty fridge or a nuclear-level tantrum, Preppers are prepared for something, identical to the meals itself.”
Robotic Meals challenges what creativity can do, and what manufacturers may be
Robotic Meals is a world brand-first inventive crew with a studio within the UK. It companions with bold manufacturers of all sizes and sectors with a seamless strategy, from the core inventive concept to execution throughout each touchpoint. It cuts via the noise and finds a model’s level of distinction with creativity that speaks for itself. Go to robot-food.com for extra data.
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