In 2020, then 19-year-old Addison Rae took the web by storm along with her TikTok dances. Now, 4 years later, the 24-year-old has not solely grown her on-line TikTok presence, however has expanded her wings into different media industries. A dancer, actress, and now singer, Addison is a triple risk we must always all be searching for. Learn on for Addison Rae’s internet value breakdown.
Who’s Addison Rae?
Born and raised in Louisiana, Addison grew up dancing and modeling. From the age of six, she confirmed star high quality as she danced competitively throughout the nation. Though she initially attended Louisiana State College for media broadcasting, she switched careers to full-time TikToker when her dance movies went viral in July of 2019. In January of 2020, she signed onto WME expertise company.
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In 2020, Addison was making roughly $2 million per 12 months, along with her income largely coming from model collaborations on her TikTok and YouTube accounts. Prior to now 4 years, we now have seen Addison Rae’s internet value improve via extra model collaborations and along with her foray into completely different media.
Addison just lately posted a model collaboration with YSL magnificence to advertise their Sweet Glaze lipstick.
@addisonre @YSL Magnificence CANDY GLAZE IN SHADE 15 #YSLBEAUTYPARTNER 💕💕💕💕💕💕💕💕💕
From TikTok to Hollywood: Addison Rae’s Movie Initiatives
Till 2021, Addison Rae’s internet value relied solely on her profession as a TikToker, the place she danced to viral songs and sounds, making viral content material and taking model offers. Then, she launched her debut single “Obsessed.” Whether or not it’s from a fault within the music itself, or from her public notion as merely a TikToker, not a stage performer or singer, the track was slammed by critics and shelved by her staff.
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He’s All That
Unperturbed by the backlash, she went on to star in a number of movies. In 2021, she starred in a remake of the enduring 90s movie She’s All That, aptly titled He’s All That. The movie opened to blended, if not largely unfavorable critiques, as many viewers didn’t like seeing a TikTok star on the massive display screen. The movie was described by Rotten Tomatoes as “slowed down by dangerous appearing and product placement,” and that the lead actors had a definite “lack of chemistry.”
With regards to breaking down Addison Rae’s internet value, one supply describes her wage for He’s All That as having been within the “low six-figure vary.”
Her movie wage elevated, nonetheless, in September of 2021 when she reportedly signed a multimillion greenback Netflix deal, which might convey her on for initiatives each to behave in, in addition to government produce. For this deal, she is reportedly being paid greater than triple her He’s All That wage.
Thanksgiving
Addison returned to the massive display screen within the 2023 slasher movie, Thanksgiving. She impressively pivoted genres, taking part in Gabby residing in a small Massachusetts city threatened by a killer on the free. The movie opened to far more constructive critiques, with Rotten Tomatoes calling it a movie that “[combines] belly-busting humor with delightfully over-the-top gore,” and critics commending it as a “nod to 90s and early 00s horror.”
Music Profession
Addison seemingly took a brief break from music after “Obsessed.” Nevertheless, her profession turned a nook when she launched “Weight loss program Pepsi” in August of 2024. Constructive critiques of the track, in addition to its music video, got here rolling in after its launch. Followers and critics loved the tune and aesthetic reminiscent of Britney Spears and early Lana Del Ray. The track rapidly went viral on TikTok.
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In keeping with Billboard, the track obtained 3.05 million US streams within the first week of launch, and rose within the following weeks. On the time of its launch 95,000 movies on TikTok featured the track. “Weight loss program Pepsi” additionally topped Spotify’s Viral 50 chart, and the music video counted in at 2.4 million views. After its first month, the track hit a whopping 40 million streams.
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Addison Rae has been making her mark within the music business in additional methods than one. She just lately collaborated with icon Charli XCX, contributing vocals for “Von dutch remix” on Charli’s iconic Brat album. She went viral for her iconic “scream,” receiving Charli’s artistic stamp of approval. In a TikTok, Charli wrote, “The second Addison did this throughout advert libs. One take. none of us knew it was coming.”
@charlixcx the scream!! @Addison Rae @A. G. Prepare dinner
♬ The von dutch remix w addison rae and a. g. cook dinner – Charli XCX
Charli XCX and Troye Sivan introduced Addison onstage throughout their SWEAT tour to sing “Weight loss program Pepsi.” Rap, pop, and music icons of her era have clearly embraced Addison, propelling her from influencer to true celeb standing.
@varietymagazine Addison Rae makes a shock look at Charli XCX and Troye Sivan’s #SWEAT tour
She has been utilizing TikTok to advertise her most up-to-date track, “Aquamarine.” Her ocean-inspired track has been described as an “straightforward but bewitching hear.” She accompanied the discharge with a dreamy music video set in Paris that includes viral TikTok choreography.
@addisonre Thanks for the love on Aquamarine.. Love yall as deep because the seaaaaaa🦪🦪🦪🦪🦪🩵🩵🩵🩵🩵💙💙💙🌊🌊🌊🌊
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The Addison Rae Web Value Breakdown
With the wild twists and turns of her profession, Addison has pulled off what some are calling the “biggest rebrand in historical past.” She went from “annoying TikToker” to “pop princess” with, sure her expertise, but additionally a really deliberate advertising technique. So the place does that depart Addison Rae’s internet value?
@nicky.reardon @Addison Rae is a MASTERCLASS in music advertising. She has completey shifted the general public notion from “tiktoker” to “artist”— and her track Weight loss program Pepsi has amassed over 40m streams in simply 1 month So how did this occur?? You could say it’s simply luck or coincidence, however you’d be unsuitable. This was a deliberate advertising technique. On this weeks episode we take a deep dive into the rebrand of Addsion Rae🎙️ #addisonrae#musicmarketing#socialmediamarketing
The Breakdown
General, Movie star Web Value estimates that Addison Rae’s internet value is $25 million, making her one of many wealthiest influencers that arose from TikTok.
This text was written by Ava Fischer
