Meals and mukbang influencers have change into a cornerstone of the trendy meals business, and there’s an extremely various vary of creators that fall underneath this class. Some develop their very own recipes, pairing mouthwatering pictures with step-by-step directions. Others champion native eating places, capturing the artistry of chef-prepared dishes. Then there are those that mix meals with journey, embarking on world adventures to uncover culinary treasures.
However no matter their focus, there’s little question that these consultants, with their beautiful shows, modern twists on traditional recipes, and magnetic personalities, go away us eagerly anticipating their subsequent delectable put up. In Malaysia, the place meals is a cultural heartbeat, influencers additionally play a pivotal function in KOL advertising and marketing, driving conversations round eating developments and must-try spots. So, in case your abdomen is rumbling and also you’re craving inspiration, these high meals influencers are assured to guide you to your subsequent scrumptious discovery.
1. Penang Foodie (@penangfoodie) – 684K followers
Penang Foodie is a number one meals influencer platform that solely focuses on showcasing Penang’s wealthy culinary scene. Established in 2016, it has grown right into a extremely influential entity for meals lovers, that includes critiques of hawker delights, stylish cafes, native avenue meals, and world cuisines accessible in Penang. The platform additionally shares food-related occasions, recipes, and eating guides, making it a one-stop supply for locating culinary gems on the island. So, in case you’re a meals fanatic planning a visit to Penang or just searching for gastronomic inspiration, Penang Foodie provides a curated journey by means of the flavours of this food-rich vacation spot.
2. Johor Foodie (@johorfoodie) – 377K followers
Johor Foodie is one other standard meals influencer platform that delivers meals suggestions and critiques, with a specific emphasis on Johor Bahru’s various culinary choices. They curate and share content material about the most effective locations to eat, must-try dishes, and hidden gems within the area. The platform engages its viewers with visually interesting posts, detailed write-ups, and occasional promotions, making it the useful resource meals lovers flip to when in Johor.
3. Samantha Lee (@leesamantha) – 547K followers
Samantha Lee is a Malaysian meals artist who gained worldwide recognition for her intricate and artistic meals artwork. She started making her distinctive, edible creations in 2008 as a technique to encourage her kids to eat independently. Utilizing on a regular basis kitchen utensils, Samantha crafts whimsical designs which can be typically impressed by popular culture icons. Her on-line recognition has earned her collaborations with world manufacturers like HP, The Meals Community, and Unilever, and her work has even been featured in main media shops.
4. Faezah Binti Sufian (@adikfoods) – 1M followers
Faezah Binti Sufian is among the hottest meals influencers in Malaysia with over 1 million followers to this point. Her platform is a hub for vibrant and interesting culinary content material, starting from conventional Malaysian recipes to artistic desserts and snacks. Faezah’s content material is thought for its simplicity and accessibility, typically presenting step-by-step directions for dishes that cater to a wide range of talent ranges. She collaborates with manufacturers like Tefal for his or her influencer advertising and marketing campaigns and ceaselessly shares content material about home-cooked meals, desserts, and festive treats.
5. Sue Lynn (@bangsarbabe) – 44.5K followers
Sue Lynn Tiong is a meals blogger and social media influencer with a background in promoting design. Utilizing her abilities, she turned her ardour for meals right into a full-time endeavour, constructing a extremely recognisable model. Her platform offers trustworthy critiques of eateries starting from native avenue meals stalls to upscale eating institutions, showcasing Malaysia’s various culinary scene. Her participating and candid content material, complemented by high-quality meals pictures, has garnered her a big, loyal following. Sue Lynn has additionally used her affect to assist Malaysian culinary tourism, highlighting all kinds of genuine meals experiences throughout the nation.
6. Hungry Foodie KL (@hungryfoodiekl) – 28.8K followers
Hungry Foodie KL is a food-focused influencer based mostly in Kuala Lumpur recognized for sharing participating content material associated to meals critiques, cafe hopping, and staycations. They preserve an lively presence on Instagram and TikTok, showcasing standard eateries, hidden gems, and culinary experiences in and round KL. Their content material typically contains visually interesting pictures and movies that cater to meals lovers and travellers looking for genuine and classy eating spots.
7. Arianna Natasha (@arianna.kitchen) – 516K followers
Meals influencer Arianna Natasha is a web-based persona well-loved for her ardour for cooking and artistic recipes. Her content material primarily revolves round vibrant and appetising home-cooked dishes, typically incorporating Malaysian flavours and culinary traditions. Arianna’s Instagram web page showcases a mix of meals pictures, recipe concepts, and glimpses into her culinary experiments, aiming to encourage followers to discover cooking at residence.
8. Halal Foodie (@halalfoodiemy) – 751K followers
Halal Foodie is a beloved meals influencer whose principal area of interest is, as you’ll have guessed, halal meals critiques. Now boasting a whole bunch of hundreds of followers, the account has established itself as a beneficial useful resource for halal-certified meals choices, culinary adventures, and travel-related eating experiences in Malaysia and past. Halal Foodie ceaselessly explores hidden gems, avenue meals, and upscale eating spots, offering vibrant pictures and detailed insights. The platform additionally options collaborations with meals manufacturers and institutions, highlighting various culinary choices whereas selling halal consciousness inside the meals business.
9. Abdul Qayyum Halid (@chesayangkitchen) – 846K followers
Abdul Qayyum Halid is a celebrated meals influencer finest recognized for specialising in fast, approachable recipes—tagged along with his signature “2 minit, 1 resepi” idea—that focuses on Malaysian delicacies and desserts. His viewers appreciates his relatable cooking type and sensible ideas for residence cooks, making his content material extensively shared and celebrated in Malaysia. Qayyum additionally ceaselessly collaborates with manufacturers like McCormick, showcasing his capability to tie private tales and culinary nostalgia into promotional campaigns.
10. Khairul Amin Kamarulzaman (@khairulaming) – 4.1M followers
Khairul Amin Kamarulzaman is a outstanding meals influencer and entrepreneur in Malaysia. He gained recognition by means of his artistic cooking movies and has been actively creating content material for over eight years. One of many issues he’s recognized for is his “30 Hari 30 Resepi” sequence, launched yearly throughout Ramadan, which showcases fast and straightforward recipes that resonate with Malaysian residence cooks. These movies have constantly garnered tens of millions of views and proceed to encourage many individuals to hone their culinary abilities.
Conclusion
Meals influencers are extra than simply content material creators—they’re tastemakers who bridge tradition, creativity, and neighborhood. In Malaysia, the place meals is a celebrated lifestyle, their affect extends past the plate, shaping developments and galvanizing numerous culinary journeys. From reimagining classics to introducing new flavours, these high meals influencers don’t simply share meals; they create experiences, leaving a long-lasting impression on our palates and our feeds.
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