WHY TRUST INFLUENCER MARKETING HUB?
Influencer Advertising Hub units itself aside from typical assessment platforms via the involvement of Influencer Advertising consultants comparable to Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and different notable trade figures. This skilled staff brings a profound understanding of the Influencer Advertising panorama, assessing instruments and platforms with an insider’s perspective on capabilities, expertise, and trade acumen. Not like user-generated assessment platforms, Influencer Advertising Hub’s evaluations are rooted in intensive firsthand expertise and direct interactions with the instruments and platforms in query. This ensures that the critiques usually are not solely reliable but in addition deeply knowledgeable. Excessive-caliber manufacturers like TEAM LEWIS, VML , and Royal Comunicación bear rigorous month-to-month evaluations, highlighting the platform’s dedication to figuring out and showcasing top-tier options in Influencer Advertising and past.
Influencer Advertising Hub employs an expert-driven methodology to judge Influencer Advertising companies, making certain that our suggestions are each dependable and complete. This method is designed to assist companies and people discover one of the best companies to fulfill their particular Influencer Advertising wants. Right here’s how we assess the assorted companies like TEAM LEWIS, VML , and Royal Comunicación:
Strategic Evaluation of Company Capabilities: We begin by analyzing every Influencer Advertising company’s core competencies, comparable to search engine optimization, PPC, content material advertising and marketing, and social media technique. Our focus is on figuring out Influencer Advertising that not solely provide a variety of providers but in addition exhibit distinctive ability in executing high-impact Influencer Advertising campaigns.
If a metropolis itself may very well be an influencer, Lisbon could be proper up there. Voted as Europe’s main metropolis vacation spot on the World Journey Awards two years working, it’s turn out to be a backdrop for shareworthy moments and residential to supernova creators like Cristiano Ronaldo.
Other than worldwide soccer sensations calling Lisbon one in every of their houses, a number of main influencer advertising and marketing companies even have an workplace right here. It’s additionally dwelling to smaller companies that decision the town their one and solely dwelling, proof of the capital’s numerous and vibrant tradition.
Right here’s an outline of 9 top-rated influencer advertising and marketing companies with an workplace in Lisbon. The place they’ve shared case research of previous tasks, we included examples of a profitable undertaking to present you perception into how they sort out influencer advertising and marketing campaigns.
9 Main Influencer Advertising Businesses in Lisbon
High
influencer advertising and marketing companies lisbon
2025
Pricing: Undisclosed
Location: Headquartered in London, England with a number of different places of work throughout Europe, the Center East, Africa, Asia Pacific and America
Different Providers:
- Public relations (PR)
- Digital advertising and marketing
- Technique
- Coaching
Notable Shoppers: Google, Pizza Hut, Blackberry
TEAM LEWIS is an award-winning, international advertising and marketing company that runs influencer campaigns for business and neighborhood causes. Along with an workplace in Lisbon, they’ve 13 different places of work throughout Europe, the Center East, and Africa in addition to a number of areas in Asia Pacific and America. Their international presence and experience have helped them to be named as Massive Company of the Yr on the European Excellence Awards 2024 and get featured by main advertising and marketing publications like Advert Age and The Drum.
In relation to influencer advertising and marketing, their experience additionally stretches additional than solely content material creation. They will run numerous forms of influencer campaigns that embrace product launches, consciousness constructing, thought management, and occasion integration.
Whether or not the main target is extra on social media advertising and marketing or incorporating it into your overarching content material advertising and marketing plan, they view influencer advertising and marketing as an extension of your advertising and marketing technique. As such, they double-check that there’s consistency in messaging, tone, and target market and can work solely with influencers with the follower and engagement who can align with these standards.
Then, to make sure that there’s consistency throughout the completely different phases, they undertake a four-step activation mannequin. Utilizing outlined touchpoints, they test that the technique is communicated constantly.
The TEAM LEWIS Answer
The staff at TEAM LEWIS was approached by international manufacturers like Adobe and Skechers with the objective to succeed in a brand new viewers. Within the case of Skechers, it was to enter the style section in Belgium. Adobe’s target market was much less location-specific they usually wished to succeed in youthful inventive expertise.
Strategic Method for Skechers
- Arrange an unique life-style occasion for style influencers in Flanders
- Labored with Farah El Bastani, a Belgium style stylist with 24,000+ Instagram followers, to host the occasion which additionally shaped a platform for sharing styling ideas
- Organized a cocktail workshop and photobooth to encourage user-generated content material (UGC)
Strategic Method for Adobe
- Created a mini-documentary and several other movies highlighting the eagerness of a Dutch DJ duo, Lucas & Steve
- Ran a contest focusing on European college students to create art work for one of many duo’s singles utilizing merchandise from Adobe Artistic Cloud
Pricing: Beginning at $5,000
Location: Headquartered in New York Metropolis, USA with dozens of areas throughout the globe, together with Lisbon
Different Providers:
- Model expertise
- Social media advertising and marketing
- Web3 advertising and marketing
- Buyer expertise
- B2B advertising and marketing
- Buyer relationship administration (CRM)
Notable Shoppers: Hollard, Shell, JetBlue Airways
Not solely does VML have an enormous community of workers with 300 years’ mixed expertise, but in addition a large influencer database. There are over 4 million influencers of their community with all forms of viewers sizes masking numerous classes.
One standout function is that every one of their shoppers have entry to the Model Belief Community (BTN), their proprietary instrument for influencer sourcing, vetting, activation, and content material approvals. Through this platform, shoppers can even entry a stay dashboard that shows the marketing campaign’s outcomes.
That stated, the dashboard doesn’t exchange reporting. They’ll additionally share end-of-campaign studies which embrace key learnings and optimisation options along with the outcomes.
As for his or her course of, they staff up model and social strategists to establish widespread themes for the influencer-generated content material. This manner, all creatives leverage influencer-specific methods that also match into the model’s overarching advertising and marketing campaigns.
The VML Answer
VML’s Lisbon workplace was behind the reveal of the 2023 Basketball World Cup emblem. Right here’s an outline of how they generated 600 million engagements and mastered probably the most impactful emblem launch within the Worldwide Basketball Federation’s historical past:
Strategic Method for FIBA
- Used native music from Indonesia, Japan, and the Philippines to create three music beats which had been shared on music platforms
- Created a marketing campaign hashtag #dontmissabeat and requested influencers (and professional basketball gamers) to dribble to the beat of the tune
- Used the content material generated to create a video and new soundtrack to disclose the event’s emblem formally
Pricing: Undisclosed
Location: Headquartered in Madrid, Spain with a number of different places of work together with in Lisbon, Portugal
Different Providers:
- Efficiency promoting
- Progress hacking
- Internet/app improvement and design
Notable Shoppers: Kia, Volkswagen, Serrano
Throughout the 17 years that they’ve been in enterprise, their staff of loyal Royals have applied 2,000 campaigns, of which over 200 had been influencer advertising and marketing campaigns. Utilizing influencer advertising and marketing, they elevate manufacturers by turning them into actual ideas.
They’re particularly a sensible choice for TikTok influencer advertising and marketing. Nearly all of the influencers of their community are TikTokkers they usually’re additionally a TikTok Advertising Associate.
They take a six-step method that begins with influencer technique. Their staff of brand name expertise specialists will first conduct a model evaluation earlier than crafting a inventive idea.
Influencer recruitment can also be one in every of their sturdy fits. With the assistance of refined software program providing over 40 segmentation variables that embrace metrics like profile credibility, model affinity, and month-to-month progress, they search their community of 8,000 influencers.
Different methods that they’ve put in place to make sure correct management are a content material approval system and customised studies. This manner, you obtain brand-friendly content material that may be optimised throughout marketing campaign execution.
The Royal Comunicación Answer
The objective of influencer advertising and marketing campaigns is often to generate extra on-line engagement. Nonetheless, for Heusitos, Royal Comunicación used methods like TikTok influencer actions and YouTube video campaigns to take digital engagement to their bodily shops. Right here’s how their company helped this chocolate model to guide the digital presence in its class in lower than a yr.
Strategic Method for Heusitos
- Studied its target market to create high-precision segmentation standards
- Recognized the place its audiences overlapped to get one of the best protection fee
- Used a mixture of social adverts, Google Advertisements, programmatic shopping for and YouTube video advertising and marketing
- Created enjoyable actions with TikTok influencers to succeed in the model’s youngest target market
- Designed a customized dashboard the place Heusitos staff members can get an outline of KPIs
Pricing: Beginning at $5,000
Location: Lisbon, Portugal | Luanda, Angola
Different Providers:
- Social media administration
- Content material advertising and marketing
- Repute administration
- Internet design and improvement
- Search engine optimisation (search engine optimization)
- Coaching
Notable Shoppers: Samsung, Iglo, The Navigator Firm
A part of IPREX, a world PR and communication community, Elevate Consulting focuses closely on communication to assist construct manufacturers. They’ve developed their very own reputation-oriented methodology to maximise the popularity of their shoppers.
For manufacturers that need to leverage the influencers’ popularity, Elevate Consulting additionally contains influencer advertising and marketing of their checklist of providers. This contains influencer advertising and marketing technique, monitoring, and reporting.
The Elevate Consulting Answer
For an instance of Elevate Consulting’s influencer advertising and marketing experience, there’s the marketing campaign they ran for Samsung to market its foldable smartphones.
Strategic Method for Samsung
- Created a four-episode net sequence during which Portuguese celebrities and disruptors shared their ideas on how mobility and innovation will influence their skilled lives sooner or later
- Leverage occasion advertising and marketing to amplify the attain of those movies
- Showcased Samsung’s units in motion on the premier of this net sequence to which influencers and journalists had been invited
- Created a social media content material technique which included releasing new episodes every week and sharing teasers and snippets on the influencers’ social media pages
Pricing: Beginning at $5,000
Location: Lisbon, Portugal
Different Providers:
- Branding
- UX/UI design
- Internet improvement
- search engine optimization
Notable Shoppers: Softline Computer systems, Pizza Hut, RevenueLab
Tech manufacturers can try Nimax. They embrace influencer advertising and marketing as a part of their communication methods. Whereas they don’t provide end-to-end providers, they may also help establish model ambassadors. As for platforms, they primarily give attention to YouTube and podcasts.
Utilizing a mixture of knowledge analytics and social tendencies, they’ll create a technique to create what they wish to name “participatory communities” round your model. As soon as they’ve established a social media neighborhood, they collaborate with influencers and content material consultants to create high-quality content material.
The Nimax Answer
Nimax was requested to develop a social media presence for Lessaffre Yeast Company. Right here’s how they reached 4.2 million with two tasks round New Yr’s Day and Easter.
Strategic Method for Lessaffre
- Launched a New Yr’s pastries cooking problem and ran an introduction giveaway in Instagram Tales
- Ran an extra three contests for his or her Easter marketing campaign aimed toward three completely different segments particularly moms, housewives internet hosting Easter, and ladies planning to bake an easter cake
- Recognized Instagram bloggers with the same viewers to put up about every of those contests
Pricing: Beginning at $5,000
Location: Headquartered in Stockholm, Sweden with distant groups throughout Europe together with in Lisbon, Portugal
Different Providers:
- Digital PR
- Hyperlink constructing
- search engine optimization
- B2B advertising and marketing
Notable Shoppers: Betway, Common Robots, Surfshark
For those who need assistance with crypto advertising and marketing particularly, there’s AWISEE. They’ve a sizeable community of crypto influencers that embrace vloggers and bloggers boasting something from 1,000 to 100,000+ followers.
Mixing their experience on this technical discipline with a methodical technique, they establish one of the best influencers and key opinion leaders (KOLs) for crypto tasks. Along with influencer advertising and marketing technique and identification, their influencer-related providers additionally prolong to content material administration, digital occasions, and in-depth reporting.
You’ll obtain actionable insights and steady assist which can allow you to to optimise your content material. As they’ve a totally distant staff, emails and digital conferences are the primary communication channels. Nonetheless, the shortage of in-person communication shouldn’t be mistaken for effectivity. The truth is, their responsive communication is among the options that on-line critiques spotlight.
Along with crypto, in addition they work with a number of different industries together with tech, well being, training, style, journey, and leisure. As for platforms, they cowl all the primary ones after which some. A giant plus is that they’ll additionally run localised influencer advertising and marketing campaigns on channels like Weibo and Douyin, a ability which has landed them recognition as one of many top-rated influencer advertising and marketing companies in Seoul too.
Pricing: Beginning at $5,000
Location: Lisbon, Portugal | Barcelona and Madrid, Spain
Different Providers:
- Design
- Conversion fee optimisation (CRO)
- search engine optimization
- eCommerce advertising and marketing
Notable Shoppers: HBO, Sage, Avis
Digital Group is a full-service advertising and marketing consultancy for medium and enormous manufacturers that need to give attention to branding particularly. They’ve lots of of specialists in consulting, media, and inventive providers, with their social media staff in command of influencer advertising and marketing boasting greater than 15 years’ mixed expertise.
It’s their experience in social media specifically that has landed them nice recognition. The eAwards skilled jury named them the Finest Social Media Company for 2 consecutive years.
Influencer advertising and marketing falls beneath their social media providers and contains influencer sourcing, administration, and reporting. After a personalised session to grasp your model values and advertising and marketing targets, they’ll choose influencers who match your imaginative and prescient. Then, to trace the efforts of your influencer-generated content material, in addition they provide analytics. They’ll assess if the marketing campaign was impactful and tweak their influencer technique for steady progress.
Their company’s personal progress is proof that they know the best way to develop manufacturers. The Monetary Instances have ranked them as one of many 1,000 quickest rising European firms. Three years after they opened a bodily workplace in Lisbon, they acquired Inesting, a digital media company in Portugal, and expanded their presence to Spain.
Pricing: Undisclosed
Location: Lisbon, Portugal
Different Providers:
- Branding
- search engine optimization
- Buyer expertise (CX) technique
- Person journey analysis
- Design
Notable Shoppers: Porto Enterprise College, AICEP Portugal International, Worten
A part of Havas CX, a global group of buyer expertise abilities throughout the Havas Group, Fullsix is an award-winning digital company. On the Company Scope Portugal 2023 awards, they had been named one of the best digital company in Portugal.
Their recipe—mixing knowledge technique, creativity and expertise to create emotional experiences. In relation to influencer advertising and marketing, they take a content-first method. They first create a content material technique earlier than crafting a technique for a selected platform like Instagram. To do that, they give attention to shopper insights and key phrase analysis.
One other function that units them aside from different influencer advertising and marketing companies in Lisbon is that they’ve partnered with Portugal’s high digital writer, Observador. Collectively, they’ve created Co.Lab, a staff with content material strategists and managers that may amplify the attain of the content material they’ve created for his or her shoppers’ campaigns.
Pricing: Beginning at $5,000
Location: Lisbon, Portugal
Different Providers:
- Digital PR
- Digital advertising and marketing
- Occasions
- Coaching
Notable Shoppers: Lyca Cell, IED
Do It On is a small advertising and marketing, communication, and digital advertising and marketing company headquartered in Odivelas within the Lisbon district. Its founder, Fernando Batista, is not any stranger to advertising and marketing. Earlier than founding Do It On, he was in command of the Portuguese department of TEAM LEWIS.
As regards to influencer advertising and marketing, their staff may also help throughout numerous phases of your undertaking. They’ll assist with strategic consulting, marketing campaign plan implementation, relationship administration between influencers and types, and marketing campaign reporting. Along with frequent studies which might be based mostly on quantitative knowledge and an analytical interpretation of qualitative knowledge, you may as well count on common conferences and e mail updates to maintain you on top of things.
Influencer Advertising Traits Adopted by Lisbon Businesses in 2025
Leveraging micro-influencers for extremely focused, area of interest campaigns
Savvy companies—significantly in vibrant hubs like Lisbon—are turning to micro-influencers to craft extremely focused, area of interest campaigns that drive significant engagement. That is underscored by our influencer advertising and marketing benchmark report that discovered that 26% of survey members most well-liked micro-influencers over 17% who opted for macro-influencers.
Not like mega-influencers, who typically attraction to a broad vary of followers, micro-influencers usually function inside a distinct segment. Whether or not it’s vegan meals, Portuguese artisanal merchandise, or sustainable style, they entice extremely engaged communities that belief their suggestions.
Partnering with micro-influencers can also be usually extra reasonably priced than working with their mega counterparts. For a lot of Lisbon-based startups or small companies with restricted advertising and marketing budgets, this affordability makes micro-influencer collaborations a viable choice. Businesses can recruit a number of micro-influencers beneath the identical marketing campaign funds that may in any other case go to a single movie star endorsement.
Utilizing superior knowledge analytics and efficiency monitoring to optimize campaigns
Gone are the times the place influencer choice or marketing campaign methods are based mostly purely on instinct. Businesses are additionally now not simply taking a look at vainness metrics like follower counts or Instagram aesthetics to search out the right influencer. As matching the proper influencer to the marketing campaign is vital, they’re turning to superior analytics instruments to evaluate engagement charges, viewers demographics, and previous efficiency earlier than onboarding influencers.
It’s not simply on the influencer choice stage when companies are leveraging knowledge analytics. By superior dashboards and analytics platforms, they monitor key efficiency indicators (KPIs) comparable to click-through charges (CTRs) and conversion percentages.
If sure influencers or content material varieties aren’t performing as anticipated, changes might be made mid-campaign. As an example, tweaking posting schedules or shifting budgets in direction of top-performing content material can considerably increase outcomes.
Larger influencer advertising and marketing companies like VML even go so far as to create their very own dashboards. Other than serving to with marketing campaign optimisation, it’s additionally used as a instrument to streamline shopper communication. In spite of everything, it’s not solely social media customers who worth transparency but in addition the manufacturers investing 1000’s of {dollars} in influencer advertising and marketing.
Prioritising TikTok and YouTube as dominant platforms for native and worldwide campaigns
In accordance with statistics about the influencer promoting attain in Portugal by platform, TikTok is exhibiting the quickest progress. It’s anticipated that by 2029 over three million customers will see influencer adverts on TikTok, up from merely 369,000 in 2019.
Take for instance Royal Comunicación. About 62% of the influencers of their community are TikTok influencers. In addition they caught to TikTok and YouTube for the influencer advertising and marketing marketing campaign they ran for Heusitos.
Nimax is one other Lisbon-based influencer advertising and marketing company that focuses on social media movies. They, however, focus totally on YouTube. In accordance with Statista, the YouTube attain in Portugal was 78.2% as of July 2024, greater than double the worldwide common of 38%, proof that manufacturers can attain an enormous viewers in Portugal by way of YouTube.
Emphasising authenticity via long-term influencer partnerships
Town’s companies are more and more targeted on fostering authenticity by creating sustained collaborations that add actual worth. Belief is a key issue for audiences in relation to influencers endorsing manufacturers. A single put up or one-off marketing campaign typically lacks depth, leaving audiences skeptical.
Nonetheless, when influencers constantly accomplice with a model over time, the message turns into clearer, extra genuine, and credible. Followers start to see the influencer’s connection to the model as real slightly than transactional.
Integrating AI instruments for viewers insights and pattern forecasting
One other game-changer for Lisbon’s influencer advertising and marketing companies is viewers segmentation. By breaking down the target market into smaller, clearly outlined teams, campaigns might be tailor-made to fulfill every section’s distinctive wants and preferences.
Take for instance Nimax’s marketing campaign for Lesaffre. They know that baking with yeast is a time-consuming course of. As such, they focused their content material at girls with time comparable to housewives.
The Subsequent Transfer to Step It Up
As you go to the web sites and social media profiles of those influencer advertising and marketing companies, you’ll discover that Portuguese is usually the primary communication language. It may not be a language barrier, if you wish to create a localised marketing campaign that targets Portuguese audiences.
Aside from that, the method to pick out an company in your subsequent marketing campaign is just about the identical course of that you’d observe when outsourcing your advertising and marketing to an company situated in some other widespread hub. Discover one which aligns along with your objectives and have a monitor file of delivering measurable outcomes.
Regularly Requested Questions
Which providers do influencer advertising and marketing companies in Lisbon usually provide?
Influencer advertising and marketing companies based mostly in Lisbon usually provide assist with:
- Influencer choice
- Marketing campaign technique improvement
- Relationship administration
- Content material creation
- Reporting and analytics
What’s the typical price of hiring an influencer advertising and marketing company based mostly in Lisbon?
Most influencer advertising and marketing companies in Lisbon have a minimal charge per undertaking. This observe isn’t unusual and companies situated in different elements of the world additionally typically observe this pricing construction. Primarily based on the pricing info out there, for companies in Lisbon, this minimal charge can vary something from $1,000 to $5,000.
Which components ought to manufacturers contemplate when hiring an influencer advertising and marketing company in Lisbon?
That will help you rent one of the best influencer advertising and marketing company, prioritise the next standards:
- The company’s monitor file (have a look at on-line critiques, testimonials, and case research)
- Common communication
- Clear reporting and analytics
- Specialisation in your trade
- Language spoken
- Platforms supported (YouTube and TikTok are particularly efficient at reacher youthful audiences)
In regards to the Writer
Author
Koba Molenaar brings practically a decade of wealthy expertise in content material writing, specializing in digital advertising and marketing, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established firms, join with their audiences shines via her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is clear in her work, showcasing her as a relatable and educated voice within the trade.
