NeoReach is thrilled to announce our USIMS x Paris Olympics marketing campaign has gained a Viddy Award! Our marketing campaign was submitted beneath the Influencer Endorsement Marketing campaign sub-category of the Advertising / Promoting Campaigns class and obtained the Gold Award.
The Viddy Awards is run by the Affiliation of Advertising and Communication Professions (AMCP). Since 1994, the AMCP has been conducting the Viddy Awards, previously the Videographer Awards, with professionalism, experience, and equity. Viddy Awards, with the trade, has advanced immensely since 1994, together with lengthy and short-form content material, broadcast and non-broadcast tv packages, commercials, social media movies, podcasts, distant studying, animation, and digital and augmented actuality.
The Marketing campaign
USIMS wished to turn out to be the family identify of eSIM suppliers however knew this was going to be a feat: they have been going to be going up towards giants in a extremely aggressive and saturated market comparable to Verizon and T-Cellular. They turned to us at NeoReach to make sure that they might attain their aim.
USIMS was on the lookout for their model identify to be identified worldwide and we, at NeoReach, knew we may present that. USIMS and NeoReach leveraged one of many largest phases of worldwide occasions to showcase how USIMS helps the world keep related.
NeoReach activated creator Marta Mielczarska, a macro journey and life-style vlogger with 1.4M followers on Instagram, for this marketing campaign. USIMS flew each her and her fiancé out to Paris for them to have the ability to attend the 2024 Paris Olympics Opening Ceremony. Touchdown in Paris a couple of days earlier than the occasion, Marta and her fiancé have been capable of discover Paris utilizing USIMS as a strategy to keep related, navigate town, doc their travels, and share the entire superb moments with family and friends again residence.
All through 2024, NeoReach activated 48 creators throughout 16 completely different areas to advertise USIMS of their native languages, enabling USIMS to achieve a world viewers and serving to them turn out to be a viable competitor within the eSIM area. The 2024 marketing campaign alone has generated over 20M views, 371K downloads, and 19.5K new prospects.
Need to study extra about how profitable our marketing campaign was or see a few of our creator’s content material? Take a look at the case research right here!
Thanks Viddy Awards!
We are able to’t thank the Viddy Awards sufficient for this recognition of our marketing campaign! Profitable this award is an ideal begin to what’s shaping as much as be an unimaginable 12 months for NeoReach that you simply gained’t wish to miss.
This text was written by Alyssa Micalizzi
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