Is that this technology flipping the BevAl narrative?
Uncover the fashionable alcoholic drinks that captivate this technology, from craft cocktails to exhausting seltzers. Study their consumption patterns, the affect of well being and wellness on their decisions, and the numerous function social media platforms play in shaping their habits. Be a part of us as we uncover the important thing elements driving Gen Z’s alcohol consumption and supply beneficial insights for manufacturers aiming to attach with this dynamic demographic.
What You’ll Uncover:
Peer Affect: See how social teams form their consuming habits.
Stylish Decisions: Discover the most well-liked alcoholic drinks amongst Gen Z, from craft cocktails to exhausting seltzers.
Consumption Patterns: Perceive the events and settings the place Gen Z prefers to take pleasure in their drinks.
Well being and Wellness: Find out how health-consciousness influences their alcohol decisions.
Featured Audio system:
Kaleigh Theriault
Director of Thought Management NIQ Beverage Alcohol Vertical
Kaleigh has 9 years of NIQ expertise and appreciable background working with shoppers in a number of classes. She has been concerned with the Beverage Alcohol class for the final 5 years engaged on Thought Management, trade insights, and consumer particular enterprise questions and tasks. Kaleigh brings a novel skillset of analytic capabilities, in addition to business promoting story creation, and has vital background in bringing client insights to the forefront in help of gross sales tendencies. She has been pivotal within the NIQ technique and techniques for Beverage Alcohol because the trade adjustments and develops.
Maria De Paz
Analyst | CSNA Insights
Maria De Paz has been with NIQ for over a yr, being an Analyst for the Coke US Workforce. On this function, she analyses knowledge and turns it right into a compelling story with actionable alternatives for the consumer. Maria is captivated with diving deep into datasets to uncover hidden patterns, tendencies, and insights. She could be very excited to be a part of this venture as a result of it provides a novel alternative to know the consuming habits, preferences, and attitudes of a technology that’s shaping the way forward for social tendencies and client habits.
Katherine Harman
Affiliate Consumer Supervisor
Katherine Harkman has been with NIQ for two.5 years, supporting Suntory World Spirits inside the Beverage Alcohol Vertical. In her function, she delivers proactive evaluation and transforms advanced knowledge into actionable insights that drive strategic success within the BevAlc trade. Captivated with figuring out enterprise gaps and collaborating with shoppers to drive significant change, Katherine is especially enthusiastic about this venture. As each an trade skilled and a member of Gen Z, she finds it particularly rewarding to discover rising tendencies and client behaviors shaping the subsequent technology of beverage alcohol shoppers.
Eric Dackis
Affiliate Consumer Supervisor
Eric Dackis has been with NielsenIQ for two.5 years, specializing in consumer managing. On this function, he helps information NIQ’s manufacturing shoppers’ strategic decision-making utilizing knowledge visualization and storytelling. Captivated with knowledge and insights, Eric makes use of NIQ’s toolbox to establish present Beverage Alcohol tendencies and is motivated to uncover the longer term for the trade. Particularly, he finds this venture thrilling as a result of he aspires to be a frontrunner on this trade for years to come back and feels an obligation to offer the trade with Gen Z’s standpoint, the latest LDA cohort.
Abby Hummels
Affiliate Consumer Supervisor, Business Insights
Abby Hummels has been with NielsenIQ for two.5 years, specializing in insights and analytics. On this function, she makes use of trade data and NIQ instruments to seek the advice of on consumer enterprise points and supply a deeper understanding of the market. Captivated with knowledge and insights, Abby is pushed by understanding client habits and the way producers can meet their consistently evolving wants. Particularly, she finds this venture thrilling as a result of she is a member of Gen Z herself and pertains to a lot of the information discovered on their preferences and behaviors!
Caroline Lakryc
NIQ On Premise – Affiliate Consumer Options Supervisor
Caroline Lakryc has been an integral a part of NIQ for the previous 1.5 years, specializing in On-Premise knowledge consultancy for beverage manufacturers. Throughout her tenure, she has efficiently collaborated with main producers throughout the U.S., Mexico, and Brazil, offering in-depth insights and strategic steering to reinforce their channel efficiency. Passionate in regards to the vibrant On-Premise trade, the place manufacturers are constructed and client tendencies emerge, Caroline is devoted to leveraging data-driven decision-making to assist shoppers develop focused methods for achievement. She is very excited by this work because it retains her on the forefront of rising trade tendencies and improvements.
The publish The Final Information to Gen Z (21+) Shopper Outlook 2025 appeared first on NIQ.
