Capturing and sustaining buyer consideration is tougher than ever. SMS advertising is a strong channel for instantly connecting together with your viewers. With its immediacy and open charges reaching as excessive as 98%, SMS advertising is a necessary software for driving engagement, delivering well timed updates, and boosting conversions.
Nonetheless, the success of your SMS advertising is determined by selecting the best platform. With so many choices accessible, why do main manufacturers persistently select Dotdigital as their SMS advertising platform?
This weblog submit will discover the particular options and advantages that set Dotdigital aside, showcasing the way it can assist you obtain distinctive outcomes together with your SMS campaigns.
World attain with out limits
Many companies at present have clients everywhere in the world. Dotdigital is aware of this and helps you attain individuals globally together with your SMS advertising campaigns. With Dotdigital you’ll be able to:
Ship SMS to a worldwide viewers, with out restrictions
Dotdigital scales like no different, permitting you to achieve your world buyer base wherever they’re, on their favourite units. With the power to ship SMS to over 220 nations and territories, your messages can really have a worldwide affect.
SMS works with out WiFi by utilizing the mobile community infrastructure to transmit messages. This implies you’ll be able to ship and obtain textual content messages even with out an web connection, making certain your communication stays uninterrupted and dependable.
Keep forward of the rules
Navigating the advanced world of world rules might be difficult, however at Dotdigital, we make it seamless for you. Right here’s why we’re your best option:
- Unmatched experience: Our workforce stays up to date with the newest rules worldwide, making certain that you just stay compliant with advanced frameworks corresponding to GDPR, the Australian Privateness Ideas, and the Privateness Act.
- Information safety champions: We prioritize information safety and privateness, permitting you to focus in your core enterprise whereas we deal with compliance effectively.
- World information facilities: Our safe information facilities positioned within the EU, US, and Australia are accredited with trade requirements, making certain that your information is all the time protected.
- Regional specialists: Our in-house specialists are able to information you thru the ever-evolving panorama of country-specific rules, significantly for SMS advertising.
You possibly can be taught extra about our dedication to compliance and information privateness at our Belief Heart. With Dotdigital, you’re all the time in secure palms.
Unmatched pace and reliability
We take a built-not-bought strategy to cellular sending. Our Messaging Operations workforce guarantee your SMS are despatched safely to your contacts via unique sending paths through tier 1 aggregators. With the power to ship as much as 3 million SMS an hour, your messages can be delivered rapidly and reliably. In 2024 alone, Dotdigital despatched over 800 million SMS.
Goodwood, for instance, noticed outstanding outcomes from its focused SMS campaigns.
“On the day the SMS was despatched, we offered double the tickets because the earlier week and the sturdy gross sales sample continued into the occasion weekend.”
— Taylor Bryant, CRM Govt, Goodwood
Useable AI
The Dotdigital platform has built-in synthetic intelligence (AI) to boost your SMS advertising efforts, saving you time, and sources whereas maximizing your outcomes. Dotdigital’s AI options embody:
Easy e-mail to SMS conversion
Dotdigital’s AI capabilities make SMS advertising extra environment friendly and efficient. With our one-click e-mail to SMS characteristic, you’ll be able to generate an SMS marketing campaign from an current e-mail marketing campaign in a single click on, remodeling you right into a cross-channel champion. This seamless integration means that you can use your current content material and attain your viewers on their most popular channels effortlessly.
WinstonAI
WinstonAI, Dotdigital’s advertising intelligence engine, acts as your customized assistant, offering worthwhile insights and help on your SMS campaigns. With WinstonAI you’ll be able to:
- Optimize your content material
WinstonAI analyzes your SMS copy and affords clever ideas to enhance your marketing campaign. It will probably assist you to refine the tone of voice and modify the message size to suit inside character limits. Moreover, it enhances readability for max affect and suggests related emojis so as to add persona and engagement to your messages.
- Test your grammar and spelling
Winston AI’s built-in grammar and spelling checker ensures your messages are error-free. This enhances your model’s credibility and ensures clear communication.
Seamless cross-channel messaging
Dotdigital makes it straightforward to combine SMS into your broader advertising technique, creating cohesive and fascinating experiences on your clients. By combining the strengths of e-mail and SMS, you’ll be able to guarantee a more practical strategy to reaching your viewers. With Dotdigital you’ll be able to ship and create:
Welcome journeys
Add SMS to your welcome journey to achieve your viewers on their favourite channel from the beginning. This ensures that new clients obtain a heat and rapid welcome, enhancing their preliminary expertise together with your model.
Triggered messages
Automate customized SMS messages based mostly on particular buyer actions or behaviors. For instance, you’ll be able to arrange triggers to ship an SMS reminder if a buyer abandons their purchasing cart or if an e-mail stays unread after a sure interval. This proactive strategy helps you re-engage clients and get well misplaced gross sales.
Notices and bulletins
Be certain that vital data reaches your viewers by sending notices and bulletins via each e-mail and SMS. This multi-channel strategy will increase the visibility of your messages and ensures they’re seen by a bigger section of your buyer base.
Occasion reminders
Increase attendance at your occasions by sending well timed SMS reminders. SMS messages are perfect for last-minute updates, location adjustments, or particular affords associated to the occasion.
Promotional campaigns
Improve your promotional campaigns by combining e-mail and SMS techniques. Ship a teaser e-mail adopted by an unique SMS provide to create a way of urgency and drive conversions.
Two-way communication
Transcend one-way blasts and create really interactive experiences. With Dotdigital, you’ll be able to have actual conversations together with your clients utilizing SMS. This interactive strategy allows immediate buyer help, permitting you to reply questions, and resolve points in real-time.
You too can collect worthwhile insights via surveys, polls, and quizzes, whereas growing engagement by encouraging replies with suggestions, questions, or requests. Moreover, Dotdigital makes it straightforward to gather rapid suggestions via satisfaction surveys, product critiques, and fast polls, offering worthwhile information to enhance your choices.
Analysis company Ipsos, has discovered worth in Dotdigital’s SMS capabilities.
“The help we now have obtained from Dotdigital has been improbable to this point and has allowed us to simplify our SMS campaigns with the scope of using newer options corresponding to segmentation.”
— Shani Pattni, Analysis Govt, Ipsos
Through the use of Dotdigital on your cross-channel messaging you’ll be able to create a seamless and built-in communication technique that maximizes your attain and affect.
Superior reporting and analytics
Understanding the efficiency of your SMS campaigns is vital for optimizing your technique and maximizing your return on funding (ROI). Dotdigital gives complete reporting and analytics instruments that offer you worthwhile insights into your marketing campaign efficiency.
Cross-account analytics
When you handle a number of manufacturers or function in numerous areas, Dotdigital’s cross-account analytics present a unified view of your SMS marketing campaign efficiency throughout all of your accounts. This lets you simply examine outcomes, establish developments, and make knowledgeable selections about your general advertising technique.
Full visibility
Achieve full transparency into your SMS campaigns with detailed metrics, together with the overall variety of messages despatched, supply standing, open charges, click-through charges, and general spend. This provides you a transparent understanding of your marketing campaign’s attain and effectiveness.
Information at your fingertips
Export your studies in CSV format for additional evaluation and integration together with your current reporting instruments. This flexibility means that you can customise your reporting and acquire deeper insights into your information.
Income attribution
Observe the income generated instantly out of your SMS campaigns. Dotdigital’s income attribution characteristic means that you can measure the affect of your SMS advertising in your backside line, offering a transparent image of your advertising ROI.
Correct reporting and supply receipts
You possibly can make sure the accuracy of your SMS reporting via detailed supply receipts. These receipts affirm the profitable supply of your messages, offering transparency and accountability in your advertising efforts.
As an example, My Deposits, an organization that used SMS advertising for the primary time, skilled outstanding outcomes:
“Using SMS for the primary time in our marketing campaign considerably expanded our attain, elevated engagement, and drove visitors to our new platform. This channel outperformed others, leading to a 525% enhance in conferences booked and accounting for 53% of general web site visitors in the course of the marketing campaign interval.”
— My Deposits
With Dotdigital’s superior reporting, you’ve all of the instruments it is advisable monitor, analyze, and optimize your SMS advertising marketing campaign.
Personalised messages
Personalization is vital to participating your viewers and constructing stronger buyer relationships. Dotdigital affords strong personalization options that permit you to tailor your SMS messages to particular person buyer preferences and behaviors.
Hyper-personalization with liquid
Dotdigital’s Liquid templating language makes it straightforward to personalize your SMS messages with dynamic content material. You possibly can insert buyer names, buy historical past, loyalty standing, and different related information instantly into your messages, creating a really customized expertise. This stage of personalization goes past merely inserting a reputation; it means that you can create messages which might be related and fascinating to every particular person recipient.
Superior personalization
Past Liquid personalization, Dotdigital affords superior options like deserted cart and browse performance. You possibly can set off customized SMS messages based mostly on buyer habits, corresponding to reminding them of things left of their cart or suggesting associated merchandise based mostly on their looking historical past.
Transcend textual content with MMS
Whereas SMS is a strong software for delivering concise messages, generally you may wish to add a visible ingredient to make a much bigger affect. Dotdigital helps MMS (Multimedia Messaging Service), permitting you to include pictures, GIFs, and even brief movies into your SMS campaigns.
Dotdigital makes it straightforward to create and ship MMS campaigns. Merely add your media recordsdata and incorporate them into your messages. Our platform helps a wide range of media codecs, making certain optimum supply and viewing expertise on your recipients.
SMS testing
Cut up testing, or A/B testing, is a key a part of a profitable advertising technique. In Dotdigital, break up testing works the identical method for SMS and MMS because it does for e-mail. This makes it straightforward to boost and enhance your advertising throughout completely different channels.
Select Dotdigital at present
In search of the correct SMS advertising platform? Dotdigital, our SMS advertising answer, is right here to assist. Our complete platform gives all the things it is advisable join together with your viewers, drive engagement, and enhance your backside line.
