Sign in Welcome! Log into your account your username your password Forgot your password? Get help Password recovery Recover your password your email A password will be e-mailed to you. HomeInfluencer MarketingWhat Is Social Listening + Learn how to Use it in Your... Influencer Marketing What Is Social Listening + Learn how to Use it in Your Influencer Advertising and marketing Technique – GRIN By Admin April 2, 2025 0 2 Share Facebook Twitter Pinterest WhatsApp Your clients and your viewers are the lifeblood of your model. However are you actually listening to them? Take into consideration a time you talked with somebody who simply wasn’t listening. You couldn’t belief that particular person to know the way you’re feeling and perceive your wants. Many manufacturers on the market are making the identical mistake. Social listening is essential for each model, particularly manufacturers that work with influencers. Influencer content material has to align with what your viewers desires to see, and realizing what they need requires a social listening technique. At GRIN, we constructed a social listening instrument as a result of we all know how highly effective it may be—particularly for manufacturers working with creators. When you’re nonetheless questioning the way it suits into your technique, let’s break it down. What’s social listening? Social listening is the apply of discovering out what folks on social media are saying about your model, your opponents’ manufacturers, and your business as a complete. This consists of feedback folks make in your model’s content material, feedback made in your influencers’ content material, and posts your viewers makes on their very own. Nevertheless it’s not nearly studying feedback. It’s about understanding the deeper causes behind them. There are 4 key areas social listening is helpful for: unfavorable feedback, constructive feedback, competitor evaluation, and business developments. Unfavourable feedback Let’s begin with the unfavorable, since that’s one thing many manufacturers are afraid of. Social listening makes you conscious of what your clients dislike about your model. There may very well be one thing about your services or products that didn’t meet their expectations, or they could be sad with delivery occasions or customer support wait occasions. When you’re not conscious of how your clients really feel, these issues will trigger increased return charges and extra cancellations. Then there’s each model’s nightmare: A chunk of content material finally ends up offending the viewers. We’ve all seen the manufacturers that scramble to do injury management when folks suppose their content material is racist or offensive in one other approach. The higher you might be at social listening, the extra seemingly you’ll have the ability to keep away from this, and also you’ll have the ability to reply extra successfully within the unlikely occasion it occurs. Optimistic feedback You possibly can see why social listening is essential for monitoring unfavorable feedback. Nonetheless, constructive feedback are additionally an enormous a part of social listening. When you submit a bit of content material that resonated together with your viewers greater than traditional, look intently on the feedback. Attempt to perceive why that submit linked so nicely. Create extra content material much like it (influencer content material and your personal content material). One other sort of constructive remark is viewers solutions. Followers of your model might make solutions about merchandise they want your model would create. Social listening offers you a strategy to learn about these feedback so you’ll be able to regulate your product choices. Each model has one thing particular about it that clients love, so it’s sensible to know your strengths and lean into these. Competitor evaluation A great social listening technique focuses on feedback about your model. A nice social listening technique additionally consists of your opponents. Take note of the forms of content material your opponents are placing out, the influencers they’re working with, and viewers sentiment about their content material. The purpose isn’t to repeat your opponents however to know what they’re doing so you are able to do one thing completely different and higher. Business developments Social listening isn’t nearly your model. It’s about the whole business your model is part of. There are a number of questions to consider when utilizing social listening to review your business: What conversations are folks having on social media about your business? What key phrases and hashtags are used most frequently? What are the preferred attitudes and opinions amongst folks in your business, and which of them are falling out of favor? Realizing these solutions provides you with a robust benefit when planning social campaigns. What’s the distinction between social listening and social monitoring? You might have heard of “social monitoring,” which is analogous to social listening. Social monitoring tells you what individuals are saying. Social listening goes deeper—it helps you perceive why they’re saying it, what they care about, and the way sentiment is shifting over time.It additionally entails studying folks’s sentiments about your whole business. In a nutshell, social monitoring tells you what individuals are saying, however social listening tells you why. The function of social listening in influencer advertising Social listening and influencer advertising go hand in hand in a number of methods: Creator discovery Social listening means that you can view the whole panorama of how folks on social media really feel about your business. That features what sorts of content material is hottest in your business and who’s creating that content material. Social listening helps you floor creators who’re already speaking about your model—usually organically. These genuine followers may be highly effective companions, particularly when their content material resonates together with your target market. Measuring marketing campaign efficiency Social listening helps you perceive how your influencer content material is touchdown together with your viewers. Whereas efficiency reporting exhibits you metrics like attain and engagement, social listening reveals the context—what individuals are really saying about your posts, what they’re sharing, and the way they’re reacting throughout completely different segments. It’s the distinction between realizing a submit obtained 10,000 likes and realizing why it resonated—and the way to replicate that success. Understanding viewers sentiment When you’re launching a brand new product or beginning a brand new theme or messaging in your content material, it’s essential to pay attention to the general viewers sentiment round it. This goes for influencer content material too. Social listening lets you understand how to regulate your content material based mostly on what your viewers is most curious about seeing. Recognizing business developments first Staying forward of developments is without doubt one of the largest benefits of social listening. By monitoring rising conversations, hashtags, and sentiment shifts, you’ll be able to spot cultural alerts earlier than they hit the mainstream. The payoff? You possibly can temporary creators on well timed subjects, align your model voice with what’s resonating, and publish related content material whereas your opponents are nonetheless catching up. Professional ideas for efficient social listening on-line Get out in entrance of unfavorable evaluations If somebody posts a unfavorable overview of your model on social media (or in your web site), tackle it as quickly as potential. The longer that overview goes unaddressed, the extra folks will see it and suppose your model doesn’t care. Social listening lets you realize that the unfavorable overview exists so you may get in entrance of it and restore belief together with your viewers. Amplify constructive evaluations Getting 5-star evaluations is like getting diamonds in your arms. They’re extraordinarily priceless, so use them properly. When you solely take a look at evaluations in your web site, you’re lacking out. Use social listening to see how individuals are raving about your merchandise on social media, and exhibit the perfect constructive evaluations in your content material. Amplify constructive evaluations Getting 5-star evaluations is like getting diamonds in your arms. They’re extraordinarily priceless, so use them properly. When you solely take a look at evaluations in your web site, you’re lacking out. Use social listening to see how individuals are raving about your merchandise on social media, and exhibit the perfect constructive evaluations in your content material. Flip viewers questions into content material Making an attempt to think about high-performing content material concepts? Look no additional than the questions folks ask your model. Social listening means that you can see these questions. If one particular person asks one thing, others in all probability marvel the identical factor, which is why viewers questions work so nicely as content material. Your creators will help right here! For instance, let’s say you promote two comparable merchandise. Somebody feedback: “What’s the distinction between product A and product B?” This particular person is unfamiliar together with your model and doesn’t perceive which product is best for his or her wants. An influencer can create a brief video with on-screen textual content that claims “What’s the distinction between product A and product B?” and so they can speak in regards to the variations. Win over sad clients out of your opponents With social listening, you’ll be able to spot unfavorable posts folks make about your opponents. Then your model can present up and make a great impression. You possibly can like and touch upon a few that particular person’s posts which are associated to what your model sells. The particular person might take a look at your model and see that you just’re promoting one thing they like. Since they’re disenchanted by the opposite model’s product, they could be prepared to present your model a attempt. Examples of social listening executed proper Nike Whereas social listening can be utilized for humor, it will also be easy and useful. Nike is one model that proves this. They’re glad to reply to buyer feedback and complaints, like in this submit, the place a possible buyer complained that sure clothes wasn’t accessible in a dimension becoming their daughter. Nike responded and defined that there really have been baby sizes in spite of everything, which cheered the particular person up.And Nike went the additional mile in this submit, during which a possible buyer requested a query about sneakers. The model supplied to have a DM dialog with the shopper and make shoe suggestions. That’s the ability of listening to your viewers. The extra you hear, the extra possibilities you need to assist and delight them. Depop Depop makes a powerful effort to point out they’re in tune with their group. Like Nike, they take the time to reply to folks on social media. You possibly can see this within the feedback on this submit, the place they answered clients who couldn’t entry their accounts and responded to a buyer suggestion. The model additionally creates group roundup posts exhibiting off the most recent style kinds which are standard within the Depop group. These posts encourage folks to join Depop’s creator program. The group roundups are sensible for 2 causes: They construct viewers belief as a result of the viewers can see that Depop is paying consideration, and so they assist Depop perceive what’s standard with their viewers. Barnes & Noble Olympia @bnolympia what are you taking with you- mistaken solutions solely #barbenheimer #barbiemovie #oppenheimer ♬ Barbie Woman – Woman Aqua A Barnes & Noble in Olympia, Washington confirmed how a lot they maintain monitor of the most recent developments in books and different leisure. When “Barbenheimer” turned a factor in 2023 due to the Barbie and Oppenheimer films, this B&N retailer made a TikTok video with a few of the retailer’s merchandise associated to that development. The outcome? Their video ended up being one in every of their hottest items of content material, with nicely over 300,000 views. This proves that if you should utilize social listening to catch developments in a intelligent approach, you’ll enhance your possibilities of boosting your views! Barnes & Noble Olympia A Barnes & Noble in Olympia, Washington confirmed how a lot they maintain monitor of the most recent developments in books and different leisure. When “Barbenheimer” turned a factor in 2023 due to the Barbie and Oppenheimer films, this B&N retailer made a TikTok video with a few of the retailer’s merchandise associated to that development. The outcome? Their video ended up being one in every of their hottest items of content material, with nicely over 300,000 views. This proves that if you should utilize social listening to catch developments in a intelligent approach, you’ll enhance your possibilities of boosting your views! Pantene Problem Accepted! Simply obtained a field of goodies from @Pantene, (the Gold Sequence Assortment). #advert After making just a few lower than ultimate hair choices currently – I’ve been experiencing dry, brittle hair w/ breakage (sigh!). So the timing is ideal for this… https://t.co/wqvSJPmzfB pic.twitter.com/1c8jvrzGk4 — SimplyCyn (@iamSimplyCyn) October 10, 2018 Lastly, we will’t go with out mentioning Pantene’s genius 14-day problem from 2018. It began when the model observed that Twitter customers posted 1.2 million occasions utilizing the hashtag #BadHairDay. To resolve the dangerous hair day downside, Pantene shaped a staff to intercept each #BadHairDay poster on Twitter, difficult them to attempt a Pantene hair routine for 14 days and submit their transformation with a #GreatHairDay hashtag.The marketing campaign boosted Pantene’s natural and influencer attain considerably, whereas the hashtag #GreatHairDay appeared 587% extra usually than earlier than the problem. The model additionally raked in an 89% share of voice following the #14DayChallenge. Now that’s social listening executed proper. Key takeaway: GRIN’s social listening is the one instrument you should personal the dialog about your model on-line. Social listening isn’t a nice-to-have – it’s a necessity. To get the very best ROI out of your influencer content material, you need to deeply perceive the viewers you wish to attain. And you may’t perceive folks with out listening to them.Excellent news: We now have a instrument for that. GRIN’s new social listening instrument is your quick monitor to higher viewers insights. Neglect losing time manually looking for feedback about your model. Our instrument allows you to… Monitor and analyze Instagram conversations in real-time. Customise monitoring for particular mentions, hashtags, campaigns—even opponents. Filter content material by follower depend, hashtags, mentions, and extra to deal with what issues. Monitor developments over time to see in case your mentions, impressions, and engagement are rising. Think about how rather more highly effective your influencer campaigns can be with this a lot information at your fingertips. If you should step up your social listening technique, we’ve obtained you. Whenever you take heed to your viewers in a approach you by no means have, you’ll be able to create content material that resonates greater than ever. 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