6 Methods to Leverage In-app Notifications To Increase Your Conversions

Within the trendy world of person expertise, it isn’t straightforward to think about a life with out apps, push notifications, and in-app notifications. Whereas push notifications are well-known, in-app notifications don’t obtain the identical consideration regardless of taking part in an enormous function in person engagement. However how precisely do they add worth, and the way can we leverage them to drive conversions? Allow us to perceive:

What are In-App Notifications?

In-app notifications assist goal customers with contextual messages throughout the app that improve engagement and drive income. In reality, sending such related & personalised in-app notifications may end up in a 2 occasions increased open fee, 1.4 occasions increased click-through fee, and 100 occasions increased conversion fee! For extra info, check with our E book on Omni-Channel Consumer Engagement. Thus, backed by real-time person insights and highly effective options, you’ll be able to create memorable experiences for the person every time. 

Why Use In-App Notifications to Talk?

By means of in-app notifications, you’ll be able to:

• Successfully talk related info, akin to updates, presents, and promotions, to customers and maintain them engaged along with your product
• Information customers throughout the app, enhancing their general expertise
• Nudge customers towards the subsequent step primarily based on their previous actions. For instance, encourage customers who’ve wishlisted merchandise to proceed with their buy
• Drive person consideration in the direction of different features of the app. For instance, invite customers to join your e-newsletter to obtain common updates.

Please be aware: you could not interrupt a person’s circulation and be certain that the frequency and content material of your notifications are primarily based on what customers wish to see somewhat than what you need them to see. To attain this, research your app analytics and establish person wants so as to add worth accordingly.

6 Sorts of In-app Notifications to Implement

1. Onboard New Customers:

A brand new person’s first impression of interacting along with your app can decide whether or not they turn into a possible loyal buyer or stay an individual who downloaded the app and ended up signing up with a competitor. Due to this fact, serving to customers perceive navigate your app after downloading it in a way tailor-made to their wants might be impactful.

By means of in-app notifications, you’ll be able to present related info to assist onboard new customers, provide them a free or a trial subscription, and get them to join a e-newsletter. Beneath are a number of examples of several types of person onboarding content material that may be leveraged via in-app notifications:

• EdTech: Ship in-app notifications, guiding new customers to your platform via onboarding messages akin to tutorials, display screen suggestions, and many others. This fashion, it’s also possible to seize the person’s profile whereas concurrently showcasing your app’s options and advantages to assist them benefit from your app.

• BFSI & Fintech: Many customers be a part of such apps, desirous to study finance-related ideas, akin to saving, investing, and many others. Due to this fact, you’ll be able to information new customers to useful options and articles, or join them along with your brokers, to assist them perceive handle their funds in the easiest way doable.

2. Improve Repeat Purchases:

Personalizing the app expertise is significant to drive engagement. Exhibiting suggestions primarily based on person actions akin to previous conduct and preferences, geography, demographic, purchases made, and many others., helps customise the expertise for every person and nudges customers to make repeated purchases.

Thus, in-app notifications are pivotal in driving repeat purchases from lively app customers. Right here’s how one can leverage them:

• E-commerce:  You may present suggestions primarily based on the merchandise the person has wishlisted or bought. Due to this fact, nudging the person to finish the acquisition journey. For instance, recommend iPhone covers if the person simply purchased an iPhone.

• Journey & Hospitality:  If a person has been eyeing numerous locations inside a particular funds however has not finalized any of them, different components, such because the variety of days, motels obtainable, and many others., could also be inflicting the person to hesitate. Therefore, offering custom-made strategies will result in extra choices and nudge the person into decision-making.

3. Drive Consumer Loyalty By means of Gamification:

With the variety of cellular apps on a continuing rise, it’s important to maintain a person engaged and stand out from rivals. Right here is the place gamification turns out to be useful. Gamification includes utilizing sport mechanics and rewards in non-game apps to extend person engagement and construct a loyal buyer base.

You should utilize in-app notifications just like badges, stickers, titles, and different rewards to attain such an end result. Actual-time interactive notifications can improve time in-app, enhance person interplay and even encourage sharing experiences with different customers. Listed below are some industry-wise examples:

• E-commerce: You may reward customers with cash for each order positioned by them. On amassing a minimal variety of cash, the person can begin redeeming these cash to buy different gadgets or acquire entry to unique companies. This creates a vested curiosity for the person to return to your app.

• EdTech: Encourage the person by highlighting the proportion of a process accomplished by them. For instance, displaying a message stating, ‘you’re X% away from reaching your objective; good going!’ This creates a way of feat and motivates the person to proceed.

4. Drive a Profitable Cart to Buy Journey

To make sure the person completes their cart-to-purchase journey efficiently, participating them with the best notification on the proper time is important. This nudges them to beat the final little bit of hesitation and full the acquisition. Additionally it is an effective way to collect information, perceive ache factors and enhance person expertise.

With in-app notifications, you’ll be able to information the person via each step of their cart-to-purchase journey, sending useful directions to information them via the method. You may even catch the person after they’re hovering close to buy by explaining advantages and providing persuasive offers. Listed below are some industry-specific examples:

• E-commerce: You may incentivize the person by exhibiting a free transport in-app notification primarily based on the person’s cart worth or highlighting a good product evaluation.

• Media & Leisure:  Sure customers go to your web site a number of occasions, view numerous subscription plans, and abandon the method on the final step. Based mostly on the utmost time the person spends on the subscription display screen or the app after shopping the subscription web page, sending an in-app notification with unique perks and reductions may also help persuade the customers to buy a subscription.

5. Incentivize Consumer Actions By means of Affords

With compelling presents, you can provide your customers the motivation to go to and revisit your app. These presents may also be personalised as per a person’s birthday or anniversary.

Offering such presents via in-app notifications motivates the customers to make a purchase order. From awarding a present to giving a 25% low cost on the subsequent buy, the alternatives obtainable are lots. These easy notifications not solely nudge customers to carry out sure actions but in addition affect them to return to the app. Allow us to have a look at some industry-specific examples:

• Journey & Hospitality:  If a person is shopping via flights for a particular route however doesn’t find yourself making a transaction, the subsequent time you’ll be able to present an in-app notification with a suggestion on the identical journey route. Thus nudging the person to finish the reserving.

• Banking & insurance coverage:  Present particular presents/reductions, akin to cashbacks, on accomplice web sites/apps, on each fee made via your app. This helps you incentivize customers to make funds via your app whereas sustaining robust enterprise relationships with accomplice web sites/apps.

6. Referral

Introducing referral codes is a wonderful technique to gauge person loyalty and appeal to extra first-time customers by making your present clients your model’s advocates. The 2-way incentive, to the present and referred person, will increase your general conversion and engagement fee.

In-app notifications might be useful in delivering the message at simply the best time. Listed below are a number of examples of use in-app notifications to drive referrals for what you are promoting:

• Journey & Hospitality: As soon as a person completes a reserving, present a referral in-app notification nudging the person to get some low cost on their subsequent transaction. This offers the person with an incentive to make a repeat reserving and the referred person might be supplied a reduction on the primary transaction as effectively.

• Media & Leisure: You may ask customers to ask their buddies to subscribe to your app with the person’s referral hyperlink/code. As an incentive, the person receives one week of free entry to the television exhibits/films/music, and many others. in your app for each subscription made via their distinctive referral hyperlink/code.

• Edtech: You may ask customers to ask their buddies to enroll in programs with the person’s referral hyperlink/code. As an incentive, the person receives X variety of credit in the direction of their programs for X variety of enrollments made with their referral code.

Creating In-app Notifications in WebEngage

Beneath app personalization, you’ll be able to create your in-app notifications in WE. 

Click on on in-app notifications after which the plus icon on the high of the web page. When you accomplish that, you can begin creating your in-app marketing campaign:

Step 1: Outline the audience- title the marketing campaign, choose goal units and apps, and the target market.

Step 2:  Specify when to point out the in-app notification, which screens to point out it on, and what number of occasions.

Step 3: Create the message- choose a format, add the message, choose a background, configure buttons, and arrange the on-click motion and theme. You can too create a customized format utilizing our new customized HTML characteristic. Moreover, you’ll be able to preview the notification and create variations.

Step 4: You may then arrange conversion monitoring and variation testing (this varies primarily based on the variety of variations).

Step 5: Lastly, you’ll be able to preview the marketing campaign’s message and settings and launch it!

Guarantee You Take a look at for the Finest Conversion Charges!

Experimenting and operating A/B assessments may also help you check completely different variations in your notifications and determine what kind of communication resonates along with your customers essentially the most. 

First, set particular objectives or targets you want to study, akin to what message wording and tone resonates more- humorous, sensible, instructional or promotional?

Second, finalize the variables for the A/B check, akin to message wording, name to motion, GIFs, location, timings, and many others.  

Third, doc outcomes and analyze information to conclude which group obtained which variant, what did the variants embrace, and what’s the affect in your success metric, and

Fourth, implement adjustments primarily based on the information gathered and optimize future adjustments equally.

Wrapping Up

Customers have a large amount of management over their cellular expertise, together with the apps they work together with. Anticipating an enhanced expertise, they look ahead to receiving info tailor-made to their wants and desires. With in-app notifications, you are able to do simply that. 

In-app notifications can help you talk along with your customers and have interaction them with related, personalised, and contextual details about your product. Customized HTML help goes one step additional and ensures your in-app notifications align along with your model messaging model. Using these options in the best method on the proper time may also help you construct a loyal and ever-growing buyer base. Due to this fact, you can and ought to leverage in-app notifications to drive increased conversions!