Issues round information privateness have been on the rise in recent times — and for good purpose. As shoppers in a technology-driven world, our data has develop into a brand new type of foreign money. Client-oriented companies accumulate information to create profiles that may, amongst different issues, energy extra customized advertising campaigns and introduce individuals to merchandise which can be extra related to their wants and pursuits.
As a privacy-first firm, ZoomInfo is conscious of rising issues surrounding information assortment, processing, and utilization. In an effort to advertise transparency, we’re pulling again the curtain right here to share our rigorous method and dedication to privateness.
Let’s unpack a few of the commonest myths surrounding ZoomInfo’s enterprise information assortment processes and stroll via our dedication to privateness.
Knowledge FAQ: Does ZoomInfo accumulate your delicate private data?
Reply: No. ZoomInfo solely collects business-related information.
ZoomInfo is simply considering accumulating business-related information about firms and their workers. We’re not considering delicate private information.
Delicate private information is information that a person would not often, if ever, share publicly, reminiscent of bank card data or social safety numbers. It might additionally embrace details about their personal life and behaviors, reminiscent of non secular or political beliefs, gender or sexual orientation, or well being or monetary data.
ZoomInfo doesn’t accumulate the sort of private information.
The data ZoomInfo collects is business-related. Enterprise-related information has to do with a person’s skilled standing, reminiscent of the place they work, their work e-mail addresses and cellphone numbers, the place their workplace is positioned, whom they report back to, their schooling and employment historical past, and different work-related data.
We’re solely considering serving to businesspeople converse to different enterprise individuals about enterprise. We accumulate enterprise data to assist organizations and the individuals who work at them, to attach on gross sales, advertising, and expertise recruiting efforts.
Knowledge FAQ: Does ZoomInfo notify you after we add you to our database?
Reply: Sure. We ship you a notification to your corporation e-mail handle earlier than or shortly after your information first seems in our database.
ZoomInfo is dedicated to supplying you with management over your information. We proactively notify information topics, with clear directions on tips on how to modify or delete their information that we’ve collected. We do that earlier than or shortly after including their data to our database. We additionally take steps to make sure that anybody who has eliminated their data from our database is not going to have their data re-added.
Our sturdy e-mail notification course of alerts people when their data is first added to our database. This can be a world course of, so people around the globe obtain a notification when their data is added to ZoomInfo’s database, no matter whether or not native legal guidelines require us to supply this discover or not.
ZoomInfo sends out tens of hundreds of thousands of notification emails yearly, as a part of a course of that we put in place again in 2017. Our devoted e-mail administration group is all the time bettering this course of to make sure that not solely are these emails being despatched, but additionally that they arrive efficiently within the particular person’s inbox.
Knowledge FAQ: Does ZoomInfo make opting out of its database tough?
Reply: No. There are a number of methods to decide out of ZoomInfo’s database.
ZoomInfo respects the person’s proper to decide out of our database at any time. You may simply decide out of ZoomInfo’s database in one in every of 3 ways:
1. Click on on the “Handle your Profile” tab inside our Privateness Heart to assessment your profile, see what information has been collected, and replace or take away your profile.
2. E-mail us at privateness@zoominfo.com and request removing.
3. Name (833) 901-0859 and request removing.
Knowledge FAQ: Is ZoomInfo making an attempt to intrusively profile me?
Reply: No. ZoomInfo makes use of enterprise information to create business-focused profiles to attach enterprise individuals to speak about enterprise.
Our groups accumulate information that’s related for enterprise professionals to attach with each other. The profiles created inside our database are business-focused and never intensive. They’re what you’d anticipate finding on a enterprise card or a resume.
We search for key information that may assist the correct individuals have interaction with each other on the proper time to conduct enterprise. We don’t search to find different features of a contact’s private life.
Knowledge FAQ: Does ZoomInfo align with privateness laws within the US and around the globe?
Reply: Sure. ZoomInfo’s governance framework aligns with the laws in our main markets, together with the GDPR and CCPA, and we’re ISO 27701 licensed.
Even earlier than GDPR was enacted in 2018, we applied quite a lot of inside processes that aligned with compliance laws within the US and Europe. For instance, our International Notification Plan ensures that we proactively notify contacts when they’re added to our database and supply them with the power to decide out of our database at any time. This aligns with Article 14 of the GDPR, which requires a notification course of for information assortment, processing, and storing.
In early 2022, we employed our first Chief Compliance Officer, Simon McDougall, a world-renowned privateness skilled. McDougall beforehand labored as a privateness regulator for the Data Commissioner’s Workplace (ICO), the UK’s impartial authority set as much as uphold data rights within the public curiosity, selling openness by public our bodies and information privateness for people.
At ZoomInfo, we preserve an energetic privateness compliance technique. Now we have additionally been increasing our group globally, welcoming greater than 500 extra workers exterior of the US. As we proceed to develop into new markets, our groups work diligently to stay agile and refine compliance measures in accordance with evolving privateness laws.
Knowledge FAQ: The CCPA and GDPR require consent for information processing. Is ZoomInfo compliant with these statutes?
Reply: It’s a frequent false impression that consent is required to course of information beneath the GDPR and the CCPA. The 2 regimes differ, however consent will not be required in both.
The GDPR lays out six authorized bases of processing, all of that are of equal standing. In an effort to lawfully course of information beneath the GDPR, firms should make the most of one of many six authorized bases. One authorized foundation exists the place the info topic has offered consent. One other foundation exists for functions of the “reliable pursuits” pursued by the corporate or a 3rd occasion, besides the place overridden by the pursuits or basic rights and freedoms of the info topic. ZoomInfo depends upon the reliable curiosity authorized foundation for the processing of knowledge topic to the GDPR.
We predict it’s clear that ZoomInfo’s reliable curiosity in processing enterprise contact information, to prepare and make it out there to our prospects for B2B gross sales, advertising, and recruiting functions, will not be outweighed by the basic rights and freedoms of the info topics given the restricted influence of this information on a person’s personal life, the truth that people would fairly count on their enterprise contact data to be shared for these functions, and that this data is broadly disclosed.
In contrast to the GDPR, the CCPA doesn’t require a authorized foundation for processing private information. Consent is required solely in restricted circumstances, reminiscent of when a enterprise enrolls a person right into a monetary incentive program (e.g., loyalty packages). Nevertheless, consent will not be required to be able to accumulate, course of, or promote private information. ZoomInfo respects the relevant necessities of the CCPA, together with the correct for shoppers to request to opt-out of the sale of their private information.
Knowledge FAQ: Does ZoomInfo help cellphone spammers?
Reply: No. ZoomInfo’s platform and contract agreements prohibit spam calling.
We imagine that each enterprise name must be pertinent to all events concerned. We accumulate work cellphone numbers and, in some circumstances, cell phone numbers, to assist salespeople, entrepreneurs, and expertise managers join with the correct individuals to have productive, significant conversations. ZoomInfo buyer contracts additionally require that companies solely use our information to contact people for the needs of B2B gross sales or advertising.
To additional help particular person privateness, our SalesOS platform helps the suppression of cellphone numbers on 9 world “Do Not Name” lists. When the Do Not Name suppression toggle is enabled in ZoomInfo’s platform, the cellphone numbers of people who’ve registered with a number of of those 9 lists is not going to be included in any of the gross sales and advertising search outcomes inside our database. When salespeople or entrepreneurs attempt to entry one in every of these contacts, a pop-up will seem with a message explaining that the contact has registered for a Do Not Name record and that their cellphone quantity is being suppressed from the search outcomes.
Word: Some Do Not Name lists have B2B exemptions. This varies on a country-by-country foundation.
Knowledge FAQ: Can ZoomInfo learn my emails through “Neighborhood Version”?
Reply: No. Our Neighborhood Version software program solely identifies contact data inside e-mail headers, signature blocks, and e-mail contact books.
ZoomInfo’s Neighborhood Version opens the door for a lot of small companies to entry our platform and information with out tapping into their budgets. In alternate without spending a dime entry to Neighborhood Version, Neighborhood Version subscribers assist populate the ZoomInfo database with the knowledge contained in e-mail headers, signature blocks, and e-mail contact books, reminiscent of identify, job title, firm, e-mail handle, and cellphone quantity.
Now we have no visibility into, nor curiosity in, the precise content material of subscriber emails. Subscribers run a program, in their very own atmosphere, that extracts solely the e-mail addresses within the header of the incoming emails (i.e., to/from/cc) and the contact data contained in e-mail signature blocks and e-mail handle books.
This e-mail handle information is then despatched to ZoomInfo to match towards present contact data in our database. Our subtle Privateness Parser ensures that solely business-related contact data is collected throughout this course of.
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As a privacy-first firm, we’ll all the time work to help enterprise conversations with out compromising the privateness and safety of people. If in case you have any extra questions on ZoomInfo’s information privateness practices and insurance policies, please try our newly refreshed Privateness Heart for extra data.
Please observe that the above is offered for informational functions solely. ZoomInfo will not be certified to and doesn’t intend to supply authorized recommendation of any type. The data offered by ZoomInfo ought to by no means be relied upon as an alternative to impartial authorized recommendation.
