Search Engine Land celebrates its Candy 16 as we speak.
Whereas many of the unique group from 2006 has moved on, the mission of Search Engine Land stays practically the identical because it has been since day 1.
As defined by founding editor Danny Sullivan, Search Engine Land was created to be:
- A spot the place you may sustain with what’s occurring within the search house.
- A group.
- A complete new world revolving across the necessary instruments of engines like google, a world that continues to develop and be formed, with such a big impact on society and our every day lives.
There’s rather a lot to look ahead to in 2023.
However first, let’s have a look again on the previous yr of Search Engine Land, give some due to those that have helped make this yr successful, and tease a number of issues you may count on from us over the subsequent yr.
Thanks for studying!
For those who’re nonetheless studying this, thanks! Sure, you!
On daily basis, our mission is to carry you the newest information and data because it occurs, in addition to helpful guides and insights that will help you thrive and advance in your profession, navigate the ever-changing search panorama and perceive what’s coming subsequent.
Hopefully, you discovered our information protection and articles useful over the previous yr.
And simply as a reminder: for those who’d like all the newest search information, evaluation and intelligence in your inbox, be sure that to subscribe to Search Engine Land’s e-newsletter.
Because of the Search Engine Land group
Search Engine Land has a small group. However because the late Steve Jobs as soon as mentioned, “A small group of A+ gamers can run circles round a large group of B and C gamers.”
And I really we imagine we’ve these A+ gamers right here.
- Barry Schwartz. Barry is a legend – he’s been writing on Search Engine Land because the starting and overlaying seek for an astounding 19 years. He’s written a ridiculous variety of information articles (someplace round 40,000), documenting all the newest updates and developments in our house. His work ethic is past spectacular and it’s been an honor to work with him this yr.
- Nicole Farley: Nicole has been an important addition to the group. I used to be impressed by her once we first met a few years in the past. Since becoming a member of the group, Nicole has nicely far exceeded my expectations and does a improbable job staying on high of all the newest developments on the earth of PPC.
- Angel Niñofranco: I used to be past excited to have Angel be part of the group and to work along with her for a second time. Enjoyable truth: Angel now has been my first rent at two completely different corporations. Angel is a very wonderful editor and helps be sure that our SME content material is worthy of your time and a focus.
- Kathy Bushman: It’s been nice working with Kathy on the SMX occasions. Her focus by no means wavers from what’s most necessary: ensuring we ship top-level content material (and expertise to match) to everybody who attends our occasions. I’m already trying ahead to excited about the agendas for SMX Superior and Subsequent in 2023 – each will likely be right here a lot earlier than we predict!
- Sarah Slifko-Camarra & Karen DeWeese: I can’t thank them sufficient for all their assist in getting our SME program established and arranged. Plus, Sarah and Karen do some nice work behind the scenes with SMX.
- Marc Sirkin: Marc has been an enormous ally and sounding board for beginning to make some large and much-needed adjustments to our web site and search engine marketing technique.
- Chris Elwell: I really admire Chris for his management, for all the time difficult us to be higher, and for the thoughtfulness in how he approaches enterprise selections and processes. He has actually created an important group and firm. (And, in case you didn’t know, he has been a key determine within the improvement of our whole trade. Watch this video interview he did with Barry in 2020 to study extra.)
There are such a lot of different improbable people who’re a part of the Third Door Media group who I haven’t talked about. Simply know, even when I didn’t point out you, I admire you and all you do to assist make our firm profitable.
Gone, however not forgotten
It has undoubtedly been a yr of change for Search Engine Land. I joined Search Engine Land in January. And Nicole and Angel joined round midway via 2022.
We additionally bid farewell to some group members. So cue the “In Memoriam” theme for:
- Henry Powderly, former vice chairman of content material for Third Door Media, the writer of Search Engine Land and MarTech (August 2018 – June 2022)
- George Nguyen, former editor (June 2020 – March 2022)
- Corey Patterson, former editor (November 2021 – June 2022)
Prime 3 highlights of 2022
Regardless of some challenges, I’d say it’s secure to name 2022 an total success for Search Engine Land.
SMX Superior and SMX Subsequent
Each reveals had the very best viewers rankings within the historical past of Third Door Media. Greater than 8,500 search entrepreneurs signed up for each occasions.
Whereas these numbers are nice, what actually mattered to me was the suggestions we obtained from individuals who invested their time in our occasions. It was overwhelmingly constructive for the audio system, content material and expertise.
It was additionally nice to have Google again at SMX, with keynotes that includes Hyung-Jin Kim and Ginny Marvin.
Plus, the 2022 Search Engine Land Awards revealed among the actually nice work occurring in our trade. I can’t wait to see what successes y’all have over the subsequent a number of months – so be sure that to enter subsequent yr.
SME program relaunch
Considered one of my high priorities was launching our Topic Matter Knowledgeable (SME) program.
An enormous thanks to all of our wonderful SMEs for all the good content material and insights you shared in 2022. We’ll be highlighting the highest 10 hottest search engine marketing and PPC columns of the yr – so verify again Dec. 29-30, when these will likely be revealed. I look ahead to studying much more nice recommendation and insights from you in 2023!
Talking of 2023 – I’ll be in search of new contributors very quickly. Extra particulars to return. However for those who’re fascinated by turning into a contributor on Search Engine Land, 2023 could be your yr.
Visitors and viewers progress
I gained’t lie – not that it’s any secret – Search Engine Land has its share of search engine marketing messes to scrub up, together with a reasonably disastrous “consolidation” of classes that was dealt with with a blowtorch as an alternative of a scalpel. Most of that search engine marketing injury has, fortunately, been handled.
Regardless of our lengthy search engine marketing to-do listing, visitors and viewers progress are trending in the suitable course:
- Periods – up 30%
- Pageviews – up 25%
- Customers – up 16%
- Natural search visitors – up 22%
- Direct visitors – up 34%
What’s subsequent for Search Engine Land?
We’re already waiting for 2023. You may count on us to proceed offering breaking information protection and insights on all issues search.
Plus, we’ll be debuting a few new common options we hope you’ll like.
Additionally on our to-do listing: some lengthy overdue updates to our well-liked search engine marketing and PPC periodic tables, and accompanying guides.
And save the dates for our SMX occasions:
- SMX Superior: June 13-14.
- SMX Subsequent: Nov. 15-16.
And there’s a lot extra to return.
On behalf of everybody at Search Engine Land and Third Door Media, I want you an important remainder of 2022 and a profitable and wholesome 2023.
New on Search Engine Land
About The Creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
