So that you need to get began within the creator financial system, however you’re not fairly certain the place to start out. Or perhaps you’re already succeeding in a task in influencer advertising, however you’re able to take the following step up the profession ladder.
No matter your present state of affairs, we’ve gathered a number of the most typical influencer advertising jobs within the trade and damaged them down by tasks, {qualifications}, and common salaries so that you might be way more knowledgeable relating to discovering the appropriate function for you.
Why the influencer advertising trade is a good place to work
The creator financial system is consistently rising and evolving, that means a job on this area won’t ever be boring. If you’re working within the influencer advertising trade, you will have the chance to concentrate on constructing sturdy relationships and serving to manufacturers and influencers see wonderful outcomes.
This fast-paced atmosphere is ideal for self-motivated individuals who love staying on prime of traits and connecting with fascinating individuals.
Professional tip: Each firm has a distinct means of naming positions. Some think about influencer advertising managers and coordinators to be the identical place, whereas others view them as two completely totally different jobs. Be sure you totally learn the job description and {qualifications} to make sure you’re making use of for the appropriate place for you.
Influencer advertising coordinator
This entry-level place is ideal for anybody trying to get their foot within the door and achieve some related expertise.
Job tasks for an influencer advertising coordinator
Whereas job tasks range by firm, listed here are some widespread ones you’ll be able to count on:
- Discovering, reaching out to, and growing content material briefs for creators
- Onboarding creators into the influencer advertising program
- Serving to fulfill creators’ product orders
- Serving as the principle level of contact for a crew of creators
- Monitoring creator content material to make sure it meets model requirements
- Working with different inside groups to repurpose creator content material throughout all the advertising funnel
- Staying updated on the newest social media and creator traits
- Invoicing for creators
Typical {qualifications} for an influencer advertising coordinator
On the whole, firms count on influencer advertising coordinators to fulfill the next {qualifications}:
- Has internship expertise
- Has sturdy analytical, organizational, communication, and interpersonal abilities
- Has a ardour for influencer advertising and a variety of data concerning the creator financial system
- Has a bachelor’s diploma in a related area (or equal expertise)
- Has a robust data of all main social media platforms
Common wage for an influencer advertising coordinator
In response to Glassdoor, the common base pay for an influencer strategist is $48,720 a yr. The location additionally predicts that with bonuses and extra pay, the everyday influencer strategist will earn a complete of $52,408 yearly.
Glassdoor determines these estimates by polling individuals with this job on their wage and averaging it out, so there generally is a fluctuation in these numbers based mostly on expertise, job location, and extra.
Influencer strategist
An influencer strategist function is usually a senior-level place that requires a variety of data concerning the creator financial system.
Job tasks for an influencer strategist
Whereas job tasks range by firm, listed here are some widespread ones you’ll be able to count on:
- Utilizing data-backed methods to create a complete influencer advertising marketing campaign that reaches varied objectives (enhance model consciousness, drive conversions, generate repurposable content material, and many others.)
- Discovering and recruiting creators who’re inside funds and can assist obtain these objectives
- Managing relationships with the creators
- Evaluating the deliverables from every creator to ensure they meet model requirements
- Monitoring, analyzing, and reporting the outcomes of every influencer advertising marketing campaign
- Staying forward of the curve of the ever-evolving creator financial system
- Utilizing creator licensing methods to extend the lifespan of creator content material
Typical {qualifications} for an influencer strategist
On the whole, firms count on influencer strategists to fulfill the next {qualifications}:
- Have sturdy mission administration abilities and a dedication to delivering outcomes on schedule
- Have glorious communication abilities, each verbal and written, for each inside and exterior functions
- Have to be organized
- Have a excessive stage of data of all main social media platforms
- Have to be a inventive drawback solver
- Have anyplace from 2-5 years of expertise in some sort of selling (digital, content material, social media, influencer, and many others.)
- Have expertise working with creator administration platforms and/or social media software program options
- Have a bachelor’s diploma (or equal expertise) in advertising, promoting, communications, or one thing comparable
Common wage for an influencer strategist
In response to Glassdoor, the common base pay for an influencer strategist is $67,202 a yr. The location additionally predicts that with bonuses and extra pay, the everyday influencer strategist will earn a complete of $90,687 yearly.
Influencer advertising supervisor
This place is the following step up the profession ladder and entails managing an inside crew of influencer coordinators.
Job tasks for an influencer advertising supervisor
Whereas job tasks range by firm, listed here are some widespread ones you’ll be able to count on:
- Managing relationships with creator companions and, if an company, purchasers
- Serving as a thought chief throughout the firm and the higher creator financial system
- Main a crew of influencer entrepreneurs and educating them on finest practices and new methods
- Creating evidence-based processes for the crew
- Managing creator partnerships from finish to finish (strategizing to reporting)
- Drafting, enhancing, and finalizing creator briefs and contracts with the assistance of the authorized crew
- Creating sources to assist creators be as profitable as doable
- Collaborating with different inside groups (information, paid promoting, e mail, and many others.) to achieve essentially the most worth from creator partnerships
- Being the important thing level of contact for the influencer program
- Scaling the influencer program
- Testing out hypotheses to develop next-level practices
Typical {qualifications} for an influencer advertising supervisor
On the whole, firms count on influencer advertising managers to fulfill the next {qualifications}:
- Have 5-8 years of expertise in influencer advertising and creator administration
- Have expertise growing high-performing creator campaigns throughout a number of social media platforms
- Have expertise working with creator administration platforms
- Have sturdy communication, mission administration, management, analytical, and organizational abilities
- Can construct a complete influencer advertising marketing campaign from scratch
- Have a bachelor’s diploma (or equal expertise)
- Have expertise in managing and monitoring budgets
Common wage for an influencer advertising supervisor
In response to Glassdoor, the common base pay for an influencer advertising supervisor is $74,541 a yr. The location additionally predicts that with bonuses and extra pay, the everyday influencer advertising supervisor will earn a complete of $83,177 yearly.
Social media advertising supervisor
The social media advertising supervisor will typically deal with influencer advertising along with their on a regular basis social media tasks, and different instances, they’ll work along with an influencer advertising supervisor.
Job tasks for a social media advertising supervisor
Whereas job tasks range by firm, listed here are some widespread ones you’ll be able to count on:
- Creating, enhancing, and scheduling content material for varied social media platforms (together with static photographs, graphics, and movies)
- Working with stakeholders or purchasers to earn approval on content material
- Creating and sustaining social media calendars
- Analyzing and reporting on the efficiency of particular person posts and campaigns
- Staying knowledgeable on the newest social community updates and traits
- Monitoring social media accounts and responding to tags, feedback, questions, and DMs
- Creating finest practices and methods for achievement
- Monitoring and gathering user-generated content material (UGC) for repurposing throughout social media networks and different advertising channels
- Working with inside staff to show them into efficient model advocates
Typical {qualifications} for a social media advertising supervisor
On the whole, firms count on social media advertising managers to fulfill the next {qualifications}:
- Have 3-7 years of expertise working in social media or the same advertising function
- Know the ins and outs of all main social media platforms
- Have expertise working with social media software program options
- Have sturdy communication, time-management, project-management, and problem-solving abilities
- Have expertise creating content material for manufacturers, together with static photographs, graphics, and movies
- Have expertise working with or data of paid promoting on social media
- Have a Bachelor’s diploma (or equal expertise) in communications, promoting, advertising, English, journalism, or the same area
- Have sturdy customer support abilities to handle communications with individuals on varied platforms
Common wage for a social media advertising supervisor
In response to Glassdoor, the common base pay for a social media advertising supervisor is $51,248 a yr. The location additionally predicts that with bonuses and extra pay, the everyday social media advertising supervisor will earn a complete of $55,400 yearly.
Group advertising supervisor
The neighborhood advertising supervisor works to keep up a robust group of consumers, prospects, and model advocates. These hubs can exist on social media or on a community-centric platform.
Job tasks for a neighborhood advertising supervisor
Whereas job tasks range by firm, listed here are some widespread ones you’ll be able to count on:
- Creating month-to-month content material plans and calendars, or working with inside groups (content material and social media) to generate related content material
- Sustaining sturdy relationships with neighborhood members
- Interacting carefully with engaged neighborhood members, prospects, and clients
- Monitoring and responding to exercise on social media and/or established neighborhood platforms
- Figuring out key metrics, monitoring outcomes, and growing reviews for key stakeholders
- Planning and executing occasions for the neighborhood
- Growing membership of social media teams or on-line neighborhood platforms
- Sustaining a robust sense of customer support in all communications
Typical {qualifications} for a neighborhood advertising supervisor
On the whole, firms count on neighborhood advertising managers to fulfill the next {qualifications}:
- Have at the very least two years of expertise moderating a web based discussion board or neighborhood
- Have expertise planning and executing occasions
- Have sturdy written and verbal communication abilities
- Have established interpersonal abilities
- Have a bachelor’s diploma in communications, English, advertising, or a associated area (or equal expertise)
- Have sturdy data of all social media platforms
Common wage for a neighborhood advertising supervisor
In response to Glassdoor, the common base pay for a neighborhood advertising supervisor is $61,411 a yr. The location additionally predicts that with bonuses and extra pay, the everyday neighborhood advertising supervisor will earn a complete of $82,467 yearly.
Director of influencer advertising
This function typically reviews on to the VP of selling, making it one of many highest positions that focuses solely on influencer advertising.
Job tasks for a director of influencer advertising
Whereas job tasks range by firm, listed here are some widespread ones you’ll be able to count on:
- Managing a crew of influencer entrepreneurs, and offering coaching and training
- Collaborating with different inside leaders to develop cross-functional advertising plans
- Overseeing influencer relationship administration efforts
- Creating, executing, and reporting on influencer advertising campaigns to achieve set objectives
- Using the newest information to create forward-thinking and efficient influencer advertising methods
- Overseeing all the influencer advertising program from finish to finish
- Discovering strategies for growing effectivity and scaling the influencer program
- Serving as a thought chief for the crew and all the firm
- Reporting to key stakeholders
- Staying updated with the newest social media platform modifications and traits
- Forecasting for the influencer advertising program
Typical {qualifications} for a director of influencer advertising
On the whole, firms count on administrators of influencer advertising to fulfill the next {qualifications}:
- Have 8-10 years of expertise in influencer advertising
- Have at the very least 4 years of expertise main a crew
- Have expertise planning, main, and executing large-scale influencer advertising campaigns to spice up follower depend, construct model consciousness, and obtain different main objectives
- Have sturdy organizational, analytical, communication, interpersonal, and project-management abilities
- Have a bachelor’s diploma or equal expertise
- Have expertise in disaster administration or public relations
Common wage for a director of influencer advertising
In response to Glassdoor, the common base pay for a director of influencer advertising is $166,577 a yr. The location additionally predicts that with bonuses and extra pay, the everyday director of influencer advertising will earn a complete of $247,852 yearly.
Influencer expertise supervisor
Influencer expertise managers work as advocates for creators via all the brand-partnership course of, from discovering companies to work with to delivering content material, and extra.
Job tasks for an influencer expertise supervisor
Whereas job tasks range by firm, listed here are some widespread ones you’ll be able to count on:
- Overseeing influencer campaigns from finish to finish and making evidence-based strategies on technique
- Discovering new influencer expertise and recruiting them
- Reaching out to manufacturers with new and established influencer advertising applications
- Sustaining relationships with influencers, manufacturers, companies, and media organizations
- Negotiating contracts between influencers and types
- Serving as the principle level of contact for each the model/company and the influencer
- Staying updated on the newest trade traits
- Serving to creators meet objectives and enhance their followings
- Monitoring, analyzing, and reporting on influencer metrics throughout platforms
- Making certain influencers ship correct and result-driving deliverables
Typical {qualifications} for an influencer expertise supervisor
On the whole, firms count on influencer expertise managers to fulfill the next {qualifications}:
- Have sturdy negotiation, project-management, interpersonal, and communication (each written and verbal) abilities
- Have at the very least two years of expertise in reviewing and negotiating contracts
- Have expertise in shopper companies or customer-facing roles
- Have expertise working social media campaigns for manufacturers, companies, or influencers
- Have a robust data of social media platforms, influencer advertising methods, and trade traits
- Have a bachelor’s diploma or equal expertise
- Have the power to multitask whereas staying environment friendly
Common wage for an influencer expertise supervisor
In response to Glassdoor, the common base pay for an influencer expertise supervisor is $76,979 a yr. The location additionally predicts that with bonuses and extra pay, the everyday influencer expertise supervisor will earn a complete of $84,027 yearly.
Influencer advertising jobs at GRIN
GRIN, the main creator administration platform, employs influencer advertising strategists to assist our purchasers succeed within the creator financial system. At GRIN, you’ll have the chance to supply options to the main DTC and ecommerce manufacturers whereas being part of a rising crew and dealing at a licensed Nice Place to Work.
“I like working in influencer advertising as a result of it permits me to be inventive whereas additionally diving into information. I additionally take pleasure in making connections with my influencers and growing these actual relationships—some I’ve identified for years now and even have met in particular person! The trade is ever altering, so it’s thrilling to be on the forefront of this wild, wild west advertising channel. On a private notice, I actually take pleasure in seeing what manufacturers are doing, so social and influencer advertising is the proper trade for me.” — Rachel Davidson, Influencer Advertising Strategist at GRIN
Try all profession alternatives at GRIN. We hope to listen to from you!
