As of October, TikTok stands robust because the second hottest free app on the Apple App Retailer, after the platform’s seemingly countless reign as primary. Though TikTok’s progress stays unfazed, new opponents like BeReal have been on the rise this yr (and it at present holds declare to #12 on the listing of widespread apps). To fight BeReal’s substantial progress, TikTok launched a brand new characteristic known as TikTok Now. What’s TikTok Now and what does this characteristic means for the way forward for different social media platforms like Instagram?
What’s TikTok Now?
Equally to how BeReal features, TikTok will notify you when it’s time to add a photograph or video of what you’re doing. TikTok Now permits back and front digicam pictures when capturing your life at that second.
TikTok’s submit states that TikTok Now “brings the authenticity of TikTok to a complete new artistic expertise that connects you with these closest to you.” The characteristic hopes to assist join along with your greatest pals and different customers on the platform.
TikTok Now’s its personal standalone app, however Now’s options can be used on the principle TikTok app. To be able to use the app, you’ll have to have TikTok downloaded (Notice: you’ll additionally want your individual TikTok account). In response to TikTok’s Assist Heart, accessibility to TikTok Now inside the principle app varies in your area. To be able to use Now, you should be 13 years or older, however in international locations like South Korea and Indonesia, a person should be 14+.
Options
Has TikTok Now caught your eye but? If BeReal has you hooked, take into account giving TikTok Now a attempt too! Right here’s a listing of some options:
- Customers 18+ years outdated are given a 3-minute time interval to take a submit.
- You possibly can entry your outdated Nows in your Reminiscences, however you gained’t have the ability to see your good friend’s earlier posts.
- You gained’t have the ability to see your good friend’s present posts till you add your individual submit.
- You possibly can view Nows within the TikTok app within the Now Feed and Reminiscences. It’s also possible to uncover posts within the TikTok Now app by way of your Pals Feed, Discover Feed, and Reminiscences.
- The Now Feed consists of posts out of your mutuals and different prompt creators when you’re 18 and over. The Assist Heart states that some customers may need entry to Now by way of their Pals Tab.
- The Discover Feed on the TikTok Now app options 18+ customers who submit public Nows.
@iammichellegiffor The best way to use TikTok Now, the brand new characteristic on TT. I like to recommend attempting out the characteristic now as a result of social media rewards early adopters of latest options. Let me know when you’ve got questions on utilizing this in your social media technique. #socialmediastrategy #tiktoknow #tiktokforbusinessgrowth #womeninbusinessrock #entreprenurtok #tiktokcontentcreator #tiktokmarketinghacks
Being genuine and shut with your folks has by no means been simpler with BeReal. Take a look at NeoReach’s information to utilizing BeReal right here.
Privateness
TikTok Now permits creators to submit extra impromptu (and private) content material on the platform, however that brings up some privateness considerations. How are you going to management who sees your content material? What restrictions are in place for youthful customers? TikTok is dedicated to defending youthful customers, and there are a plethora of privateness settings in place. Take a look at the listing of security options beneath:
- TikTok customers 13-15 years outdated can solely touch upon Nows from their pals. This helps be sure that the person’s interactions on the platform are optimistic and guarded.
- Any person beneath the age of 16 that creates an account to make use of TikTok Now can have their account routinely set to non-public. Regular TikTok accounts perform the identical approach if the person is a sure age.
- Customers beneath the age of 18 can’t share their posts on the Discover Feed.
Defending youthful individuals on TikTok is essential to offering a secure area for creators and customers. Nonetheless, TikTok can be dedicated to giving grownup customers the power to regulate who sees their Now posts. Earlier than you submit, when you click on on Pals can view, you possibly can select who can see your submit (pals, followers, or everybody).
- The Pals choice is for mutuals that comply with you on TikTok Now. If this feature is chosen, solely mutuals can see your posts.
- The Followers choice is unique to non-public accounts. This selection permits anybody who follows you to see your Now submit. Individuals that you simply don’t comply with can nonetheless see your posts.
- The Everybody choice is just for public accounts, and this feature permits anybody in your area to view your submit. Nevertheless, customers who don’t comply with you (and vice versa) are unable to have interaction along with your Now posts.
Do observe that these privateness settings are solely out there on the TikTok Now app, so any posts discovered within the authentic app can solely be seen by pals. Now posts nonetheless comply with TikTok’s Group Pointers, so maintain that in thoughts if you submit!
Take a look at the evolution of favor and trend from TikTok at this NeoReach weblog.
The Public Response
Though TikTok Now has been criticized for being a rip-off of BeReal, the neighborhood’s reception has been usually optimistic. Creators started importing humorous TikToks in response to the app’s launch, and plenty of posts have gone viral. Customers have begun to narrate to the stress (and pleasure) from TikTok Now’s ‘time to submit’ notification. Some creators have been encouraging customers to present Now a attempt, and others have been posting guides on the best way to use the app.
@ssiennad this isn’t bereal somebody must delete that replace #bereal #tiktoknow #newtiktokfeature #relatable #fyp
TikTok Now has been a scorching matter on TikTok for the previous month, and its launch has sparked dialogue among the many neighborhood. Noahglenncarter, a TikTok person, gave a short rundown on the brand new app and requested his followers to remark their reactions to certainly one of his posts. Total, the outlook of Now’s optimistic, however some customers are nonetheless a bit iffy on TikTok’s resolution to basically put BeReal into their very own app.
@amanuelaref TikTok now higher in any case if u ask me 🤷🏾♂️
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The Way forward for Different Platforms
BeReal has began a pattern of authenticity on huge social media platforms, and now that TikTok has invested on this pattern, it wouldn’t be shocking if different apps began creating their very own BeReal/TikTok Now prototype. Again in late August, Jon Porter, a information reporter on the Verge, said that Instagram is within the works of making a BeReal various known as IG Candid.
Typically it’s okay to skip out on a pattern. Study extra about why some TikTok tendencies aren’t for everybody at this NeoReach weblog.
On August twenty second, Alessandro Paluzzi, a widely known cell developer, leaked data on Instagram’s prototype on his Twitter account. What is going to this imply for different huge platforms like Fb, YouTube, Snapchat, and Twitch? Nicely, it’s secure to imagine that the drive for genuine content material will turn into the principle focus of the previous couple of months of 2022 and 2023.
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This text was written by Brianna Borik
