Easy methods to Ship Efficient Order Affirmation Emails [Examples + Template]

Order affirmation emails have a 65% open fee, the very best common open fee of all emails. Optimizing these emails is a positive technique to get extra eyes in your model.

Past brand-building, e mail confirmations deliver peace of thoughts to your valued clients by verifying {that a} transaction in your web site was profitable. With out this affirmation, your clients could really feel confused. The consequence is a shaky model expertise and doubtlessly a rise in inquiries to your customer support staff.

Let’s discover how one can optimize your affirmation emails with actionable examples and templates. On this article, you’ll discover:

Uber’s order affirmation emails are smooth, clear, and aesthetically pleasing. Their design makes use of huge textual content, loads of white house, and a blue call-to-action to incentivize the rider to “fee or tip” the driving force.

What we love: The e-mail is organized so the rider sees probably the most vital data above-the-fold — a “thanks” adopted by the worth. The recipient solely must scroll in the event that they need to.

2. Affirm the acquisition.

JetBlue’s order affirmation e mail opens with their enjoyable and intelligent slogan, “You are all set to jet.” This phrase instantly reassures the recipient that their order was efficiently processed.

Moreover, the textual content beneath the preliminary slogan guarantees the recipient “probably the most legroom in coach, free wi-fi & leisure, and free snacks & drinks.” Although the recipient has already paid, JetBlue makes use of the order affirmation e mail as one other alternative to domesticate stronger buyer loyalty.

What we love: Beneath the affirmation, JetBlue supplies a easy “Handle journey” CTA, so the client can simply replace a seat task, add extras, or swap flights. Better of all, they’ve included a hyperlink to their cell app. Prospects receiving order confirmations from JetBlue will want their app to entry their cell ticket, so it is a good technique for JetBlue to incorporate the app hyperlink.

3. Create a smooth design.

Hausera, an ecommerce website that sells kitchen and toilet fixtures, does a superb job guaranteeing their order affirmation e mail is smooth, all whereas providing the recipient any data they might want. They begin with optimistic messaging like “progress is a fantastic factor” and “congratulations” to thank the client for his or her order.

What we love: Beneath the order abstract, they embody useful CTAs similar to “Preserve Purchasing,” in addition to choices to both e mail, name, or stay chat with a help rep. Whether or not a buyer has a problem with their order or just needs to proceed perusing Hausera, the ecommerce website ensures the client can discover the following steps from throughout the order affirmation itself.

4. Put a very powerful particulars up prime.

Tobi’s order affirmation e mail is straightforward and simple. The ecommerce website gives two vital CTAs — “evaluation my order” and “contact buyer care” — throughout the e mail itself. The recipient is ready to instantly test and proper any data if their order does not look proper.

What we love: Tobi additionally successfully outlines their order course of throughout the physique textual content of their e mail. They inform the client to ” enable as much as 2 enterprise days to course of and ship your order.” By together with this data of their e mail, Tobi ensures minimal outreach from clients who’re questioning when their order will ship, or why they have not obtained delivery data already.

5. Say, Thanks!

BigStub’s order affirmation e mail, whereas admittedly text-heavy, does a great job offering the client with loads of vital data all through their e mail, together with a CTA to test order standing, a cellphone quantity to contact buyer help, and a notice relating to supply particulars for the recipient’s ticket.

What we love: BigStub gives a $25 rebate throughout the order affirmation e mail with enrollment in Nice Enjoyable. Even when the client does not apply for the rebate, the inclusion remains to be an efficient methodology that permits BigStub to doubtlessly increase optimistic model notion.

6. Make it shoppable.

JustBats, an ecommerce website that sells baseball and softball gear, does a superb job of cross-selling different merchandise of their order affirmation emails. As an illustration, if you buy a glove on their website, you will obtain an e mail with the next message — “You might have the glove, now get the bat.”

The remainder of the e-mail is designed to assist a consumer select a bat, with CTAs like “Store all bats” and “Store closeouts.” The e-mail additionally options useful sources to make sure the recipient is ready to discover the appropriate bat for his or her wants.

What we love: JustBats proves an order affirmation e mail might be an efficient alternative to counsel different related services or products, notably for the reason that order can assist you perceive the client’s wants. Within the above instance, a glove is a logical subsequent step for somebody who has simply bought a bat, and vice versa.

7. Be useful.

SoulCycle’s order affirmation e mail successfully supplies all related data and demonstrates SoulCycle’s capacity to go above-and-beyond in customer support. As soon as they’ve outlined when, the place, and on which bike the client can be using, SoulCycle consists of different helpful data together with the studio deal with and a notice that footwear and water can be offered.

On the backside of their e mail, they ship a cheerful invitation that reads “Questions, considerations, or simply need to say whats up?” with each a cellphone quantity and e mail if the recipient wants to achieve buyer help.

What we love: SoulCycle pays consideration to the language of their order affirmation e mail, and appears for areas the place they will add model voice.

8. Reinforce significant actions.

Check out the order affirmation obtained from Massachusetts’ Franklin Park Zoo upon a latest buy:

This e mail supplies all the data wanted, nevertheless it additionally makes the recipient be ok with the acquisition by letting them know that their cash was serving to help conservation efforts.

9. Educate customers about new know-how.

Zoom’s affirmation e mail comprises three components:

• It confirms the acquisition.
• It encourages the recipient to make use of the service by leaping with “schedule a gathering.”
• For the recipients who is likely to be much less savvy, Zoom gives demos, webinars, and help.

What we love: The smooth and minimal design underpins the convenience of use of Zoom’s assembly software program. The e-mail is well-designed with plenty of white house. This makes it simple to learn and attracts the attention to a very powerful components just like the iconography representing help and coaching alternatives.

10. Keep on model.

SKINICIAN makes use of a constant tone all through its affirmation e mail. The textual content on the prime is pleasant and personable. It affirms the client’s buy with “Glad Wholesome Pores and skin is across the nook.” The intro ends with a pleasant “we hope you’re keen on your new skincare.”

What we love: On the prime of the e-mail the recipient can take two actions: “View your order” or “Preserve procuring.” An efficient addition to this e mail is the “You saved £5.00,” which reminds the consumer of the worth of procuring at their website.

As an illustration, you possibly can create an order affirmation e mail throughout the HubSpot E-mail Advertising device free of charge. You may select a pre-made template and customise textual content, photos, and general design. Or, you possibly can create an e mail from scratch.

Here is an instance of an order affirmation e mail made with HubSpot’s e mail device.

There are many different order affirmation e mail templates obtainable via instruments similar to Stripo and Squarespace.

Alternatively, if you happen to use an ecommerce web site builder like X-Cart, you should use certainly one of their e mail device add-ons to create your individual order affirmation e mail.

Picture Supply

This web page is the place you are redirected whenever you click on the “Purchase” or “Buy” button and signifies that an e mail ought to be on its method. A web based affirmation web page is a brief discover that tells your buyer that their transaction went via appropriately. If a buyer does not see this web page, she or he will probably assume their transaction did not work.

If you’re creating a web based affirmation web page, right here are some things you need to embody:

• Messaging similar to “Success! Your order is confirmed”, in addition to a notice that the client ought to anticipate an e mail of their inbox quickly.
• An order quantity, supply particulars, and order abstract (together with complete price).
• Photos of the services or products purchased.

Moreover, you may embody different related purchases on a buyer’s order affirmation web page. As an illustration, in the event that they’ve bought a blender in your website, maybe you need to present them a smoothie recipe e book on their order affirmation web page.

In the end, it is vital to create order affirmation pages and emails. These particulars guarantee your buyer feels supported all through their total purchaser’s journey.

Editor’s Word: This put up was initially printed in Aug. 2019 and has been up to date for comprehensiveness.