Sick of working Messenger contests that solely entice time-wasters and tire-kickers?
Kerry Fitzgibbon of Kerry Fitzgibbon Digital has developed a confirmed contest technique utilizing Manychat and Recurring Notifications (RNs) to drive extra gross sales – even earlier than the competitors winner is introduced!
Right here’s a deep dive into this technique, and the outcomes it achieved.
Overview
Kerry Fitzgibbon is an Australian-based coach, company proprietor, and founding father of worldwide sportswear model, Marathon Woman.
As a Fb Most popular Accomplice, Kerry has specialised in Fb advertising for 13 years. She helps enterprise house owners construct long-term, sustainable, and scalable earnings streams utilizing Meta Applied sciences.
She found Manychat in 2016.
- $28,000 in gross sales
- 250% return on advert spend (ROAS)
- 17,300 leads costing simply 64 cents per lead
Problem
Kerry has had nice success working contests utilizing Manychat, however she encountered an issue – as soon as individuals have entered the competitors, you may solely message them as soon as free of charge inside the 24-hour window, or as soon as outdoors of that window utilizing One-Time Notifications.
The choice was utilizing paid broadcasts (also referred to as sponsored messages), however she additionally discovered the outcomes had been so assorted that it wasn’t a dependable choice.
“It’s very finicky. Typically the paid broadcast would exit to everybody, different instances it will simply sit there, $0 spent, and also you wouldn’t have the ability to attain your record,” says Kerry. “So this was tremendous irritating for us.”
Aim
Kerry’s contest technique works for each established and new companies, each on-line and bodily shops. She’s used it for purchasers in a spread of industries, together with skilled companies, bodily merchandise, informational merchandise, MLMs, to call a number of.
Utilizing Recurring Notifications with a contest, Kerry has helped purchasers promote merchandise at completely different worth factors, together with $50 objects via to $5,000 retreats, on Messenger.
“In truth, we had been actually shocked that we had been in a position to promote a $5,000 service product utilizing Recurring Notifications,” she provides. “Reopening that 24-hour window to ship them messages has been a useful software for us.”
Recurring Notifications permit companies to re-engage their prospects after 24 hours of final interplay, with prior permission, on a each day, weekly, or month-to-month foundation, utilizing Manychat’s broadcasting software.
The Recurring Notification is damaged down into 3 communication home windows:
- Each day over 6 month interval after opt-in (one message per calendar day)
- Weekly over 9 month interval after opt-in (as soon as each calendar week)
- Month-to-month over 12 month interval after opt-in (as soon as each calendar month)
It’s a game-changer for interacting together with your subscribers – free of charge – after the preliminary 24 hours has handed. Plus, you should use multiple sort of Recurring Notification in your flows.
The technique
Kerry runs a contest to construct her record after which sends out messages to encourage her subscribers to attend her webinars. From there, she upsells individuals to her $1,000 product, The Social Media Earnings Program.
Previously, Kerry used e-mail, SMS, and paid broadcasts to re-engage her subscribers, however that they had various – and inconsistent – ranges of success.
So she added Recurring Notifications into the combination on the finish of the funnel.
“This will increase webinar turn-up price,” explains Kerry. “In truth, our turn-up charges from individuals who opt-in via Messenger and opt-in for Recurring Notifications, are as much as 80% to 90% on a free webinar. We’re simply making far more cash from constructing our lists.”
As a result of subscribers have opted into Recurring Notifications, she will be able to proceed to message them both each day or weekly, relying on what they’ve opted in for, and promote extra occasions – all free of charge.
First, Kerry runs a Clicks-to-Messenger advert detailing the prize – a extremely fascinating services or products and focusing on her ultimate consumer, which opens up the Manychat movement.
Within the movement, Kerry collects names, emails, and telephone numbers to construct three lists with that.
“This provides us omnichannel presence, so we will talk with individuals in the best way that they’re used to speaking and whichever channel that they like to speak in,” she provides. “That offers us quite a lot of leverage.”
Kerry additionally features a name to motion in her flows that encourages the viewers to both e-book a name or buy a product earlier than the winner of the competition is introduced.
“Usually with this sort of technique, individuals maintain out and say, ‘I’m simply going to attend to see if I win.’ However we incentivize our results in purchase one thing now or name us earlier than the tip of the competition. After all, in the event that they find yourself profitable, we are going to credit score again what they’ve spent already.”
Kerry provides low cost codes or one thing that’s extremely incentivized to get them to try this and provides Recurring Notifications on the finish to inform leads of recent merchandise and drives extra gross sales that manner.
Kerry used this precise contest technique for Cheese Remedy, a cheese subscription field firm, who discovered their adverts had been getting costlier, and their emails and SMS open charges had been dwindling.
Kerry ran a Clicks-to-Messenger advert, the place one fortunate particular person may win a 12-month cheese subscription field.
Greater than 20,000 individuals clicked on the advert, they usually captured greater than 17,750 e-mail addresses.
As a reward for getting into the competitors, Kerry supplied them a 20% off coupon for a remedy field, which expired earlier than the competition finish date, with 56% of leads clicking via to buy.
After that, she despatched a follow-up message after individuals entered the competition. This message asks them to love the Fb web page and observe on Instagram for additional entries.
Subsequent, a second message is shipped that asks in the event that they wish to be notified when the winner is introduced, utilizing Recurring Notifications.
Equally, one other Recurring Notification opt-in asks leads in the event that they wish to turn into a VIP and obtain weekly messages.
“That’s only one manner that we do this so we might have the ability to observe up and get much more gross sales from right here,” says Kerry.
The outcomes
Kerry ran the Cheese Remedy advert for 20 days, which generated 17,300 leads that submitted their full contact particulars (e-mail handle and telephone quantity), costing simply 64 cents per lead.
With the 20% low cost coupon, they made $28,000 in gross sales, leading to a 250% return on advert spend (ROAS).
Subsequently, utilizing Recurring Notifications, the corporate made a further $32,000, and has generated extra gross sales since.
“In truth, the consumer fired their costly promoting company and that is one in every of their predominant methods to supercharge gross sales with Recurring Notifications,” provides Kerry.
Key takeaways
To get probably the most out of Recurring Notifications and turbocharge your gross sales like Cheese Remedy, Kerry’s technique incorporates these three components:
- Incentivize your viewers to buy earlier than the competition winner is introduced. This manner, you may enhance gross sales earlier than the grand prize is drawn.
- Use Recurring Notifications in multiple manner. You need to use them for opting your leads into winner bulletins and inspiring them to turn into a VIP subscriber to choose into weekly provides.
- Don’t neglect your e-mail and SMS lists! Be sure you collect prospects’ e-mail addresses and SMS numbers to speak with them throughout many touchpoints.
Utilizing Recurring Notifications with Manychat, companies can supercharge contests and entice extra leads and gross sales in as little as 20 days.
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