First, ‘social media supervisor’ emerged as the brand new advertising job title. Then, ‘influencer’. Now, the ‘content material creator’ period is right here.
Content material creators are a not-so-secret superpower for extending your model’s or marketing campaign’s attain. In a current creator report, Sprout Social’s listening software discovered that the dialog on Twitter round content material creators elevated 35% yr over yr since 2017. That’s plenty of chatter round a quickly-growing title.
And companies are catching on. Our analysis discovered that 74% of entrepreneurs deliberate to spend no less than 1 / 4 of their social funds on creator partnerships in coming months.
It’s time to incorporate creators in your social media advertising technique. In case you’re serious about bringing a number of onboard, writing a stellar content material creator job description will enable you to entice the fitting candidate. And this text is your place to begin.
What kind of content material creator function are you hiring for?
A content material creator does precisely what it says on the field—they create content material. However that’s a broad class stuffed with prospects.
“The function of ‘content material creator’ can differ for manufacturers relying on their wants and the way they see content material enjoying its personal function of their total advertising,” says freelance content material creator and marketer Jayde Powell. “A content material creator is actually somebody that creates content material, and since there are lots of sorts of content material and methods to create them, I believe that must be clearly outlined.”
as a result of individuals use ‘content material creator’ and ‘influencer’ interchangeably, manufacturers oftentimes really feel the creators they rent must have a web based presence and/or plenty of followers.
that’s not the case.
a creator’s job is to create content material. dasss it.
— jayde i. powell (@jaydeipowell) October 28, 2022
Earlier than you write your content material creator job description, ask your self these three questions:
1. What objectives do you need to obtain by hiring a creator?
Broad objectives, like producing extra engagement and reaching new audiences, matter.
However get particular, too: What sort of content material would you like a creator to concentrate on? For instance, Instagram Story posts, TikTok hyperlink in bio inclusion and model shout-outs on YouTube are a couple of of the highest content material codecs entrepreneurs plan on partnering with creators to make, in response to our Creator Economic system report.
As Jayde put it, “A model might need to rent a content material creator that particularly makes short-form movies for his or her social media channels. One other model might want its content material creator to write down copy or design graphics for his or her print campaigns. Specifying what sort of content material you need will assist decide if somebody’s even certified for the function. ”
Narrowing this down will assist potential expertise resolve whether or not they’re a superb match for the function, which is able to enable you to rent a creator proficient in the kind of content material that can greatest obtain your objectives (extra on this under).
2. Would you like a contract creator, or an in-house one?
In-house and freelancer content material creators aren’t mutually unique. However they do have distinctive promoting factors.
Freelance creators can lengthen your attain into new communities by a trusted voice. Their content material will almost definitely stay on their channels, not yours.
That is significantly useful for brand spanking new product launches or campaigns you need to create buzz round—one of many advantages of “unboxing” or “reveal” content material, which 42% of entrepreneurs companion with creators to make.
Be able to work with them on a contract, and be sensible about pricing. If you would like nice content material, pay accordingly.
In-house content material creators present extra help to your day by day posts and channels. With bandwidth as a primary problem for social groups, it is sensible that 25% of entrepreneurs rent creators to cut back the burden of content material creation.
3. What kind of specialty are you in search of?
On the time of writing this text, there have been over 2,000 LinkedIn ends in the US for “content material creator” job postings.
However not all of those content material creator job duties are the identical.
Listed below are a couple of roles to think about:
TikTok content material creator
With the rise of this platform and short-form video, TikTok content material creators or specialists have gotten increasingly more frequent.
When to think about: You need to develop your presence and viewers on TikTok and diversify your short-form video content material on the platform.
Trade-specific content material creator
A part of the draw of working with content material creators is their means to domesticate a group round themselves or a topic they’re keen about.
This further stage of being “in-the-know” offers your content material an authenticity enhance whereas connecting with a brand new viewers that shares the identical ardour about your business.
This posting is out of doors life-style particular…
…whereas this one seeks creators keen about music.
When to think about: You need to attain followers in a selected business, otherwise you want somebody who’s deeply educated about your business, services or products.
Social media content material creator
Chances are high, should you’re in search of a content material creator, they’re creating content material for social media.
However this title is value contemplating—particularly should you’re not hiring a creator with a platform-specific focus.
When to think about: You’re in search of a brilliant social-savvy creator to boost your social campaigns, attain new audiences and construct connections along with your group.
Ability-specific content material creator
From short-form movies to memes, creating several types of property entails totally different abilities.
Creators may concentrate on:
- Brief-form video
- Lengthy-form video
- Images
- Graphic design
- Copywriting
- Content material writing
The under place is in search of content material creators who’re particularly proficient in writing and optimizing content material.
When to think about: You’re in search of a content material creator with a laser focus in your most well-liked content material format.
Senior-level content material creators
The next-level content material creator may lead ideation with different creators, handle content material tasks and have extra confirmed expertise.
This posting mentions that the senior content material creator will “ideate content material approaches with different creators, strategists, designers and stakeholders.”
When to think about: You’re constructing an in-house group of a number of creators and need one individual on the helm.
Typical content material creator job duties
A creator’s duties will depend upon what your organization and group want and need to obtain with this function.
And be warned: One of many greatest pitfalls companies fall into is creating descriptions which can be both too obscure or overloading the duties.
As Jayde places it, “Oftentimes, I see plenty of asks in job descriptions that transcend creating content material, like asking creators to make content material and publish it on their channels. I’ve seen others the place the model will ask them to reply to feedback. Whereas a content material creator might have the skillset of a social media supervisor, designer, author, videographer and/or photographer, that doesn’t imply they need to be doing the entire above.”
With that in thoughts, let’s get into a number of the commonest abilities listed in content material creator job descriptions.
- Ideate, seize and put up visible content material: This may embrace pictures, memes, movies and graphics. However there’s usually a heavy video focus in creator roles. In any case, 66% of shoppers assume short-form video is essentially the most participating kind of content material in response to The Sprout Social Index™.
- Deep understanding of social platforms: Particularly vital for platform-specific content material creators. However for anybody crafting social content material, figuring out every platform aids in creating extra impactful content material and even attaining wider distribution.
- Staying on prime of traits: Leaping on traits helps creators develop their very own attain and presence, and does the identical to your model.
- Artistic storytelling: On the finish of the day, content material wants to inform a narrative. And content material creators are storytellers by nature.
- Cross-team collaboration: This may embrace working with a number of groups on story improvement or to obtain suggestions.
- Familiarity with key KPIs: When working with in-house or freelance creators, leaning on efficiency reporting is a should when proving ROI.
Creators may be requested to function “the face” of a enterprise. Whereas this isn’t at all times required, if that is what you need, be upfront about it.
Talking from expertise, Jayde put it greatest: “I prefer to know the way typically my picture, voice or likeness might be used within the content material. Particularly for video content material, if I’m anticipated to be the “face” of the model on a specific channel or if my voice might be used commonly—that can influence my fee and the way I would like my contract to be outlined.”
Typical job abilities and expertise so as to add to your content material creator job description
Have in mind: The abilities your creator will want all rely in your objectives, most well-liked content material and the capability at which you need to rent them.
Listed below are some frequent abilities and experience you’ll discover in content material creator roles.
- Filming and enhancing: A should in case your best content material creator is creating pictures and movies.
- Key phrase analysis: Related for creators you need to rent to write down touchdown pages, weblog posts and written internet content material.
- Proficiency with particular instruments: In case you use particular software program, like Sprout Social for publishing and scheduling, reporting and collaboration, embrace this within the job description. Making this a nice-to-have slightly than a requirement opens you as much as candidates you possibly can prepare to make use of your software program. Intuitive platforms with accessible help, like Sprout, make it straightforward to study shortly.
- Capability to work independently: “Working with little supervision” comes up typically within the spirit of giving your creators artistic freedom—each in-house and as freelancers–and likewise decreasing total burden on the enterprise.
- Expertise constructing a group: Whereas some job postings have a private follower depend requirement, constructing group isn’t at all times about numbers. Creators with expertise constructing a smaller, but highly-engaged group can typically be extra useful than a big following with little engagement.
- Information of and fervour for the model or business: A pleasant-to-have for some, a must have for others. Take this Blizzard job posting for a World of Warcraft creator. To get content material that can actually resonate with this area of interest viewers, their best creator candidate can have deep information of this sport, in-jokes about its world and extra.
- Communication abilities: Communication abilities are very important for creators who want to speak your model’s mission and story. However additionally they want to speak clearly along with your group and stakeholders to safe buy-in.
- Expertise with and deep information of social media: Social media content material creators should perceive how social platforms they’re creating content material for work in an effort to market your model efficiently.
- Capability to work with brief deadlines: Be respectful of your creators’ time and don’t set unreasonable due dates. But in addition do not forget that when creating content material round traits or for a marketing campaign, timeliness issues.
Again to fundamentals: Further greatest practices for job descriptions
Crafting a social media content material creator job description could also be new to you. However that doesn’t imply you must skip together with greatest practices in your posting.
These tried-and-tested greatest practices might be extraordinarily useful in terms of attracting the most effective match to your model and group.
Listed below are three bonus ideas that transcend merely itemizing duties in your description:
Have sensible expectations to your function
Simply because somebody can “do all of it,” doesn’t imply they need to—particularly in case your wage doesn’t match as much as the expectations.
Equally, provide the suitable compensation. For instance, you may assume you must rent freelancers to keep away from hiring a brand new individual, however familiarize your self first with what a freelancer with the abilities you want will really price.
Begin by evaluating the kind of content material and partnership you need out of this function. Then, prioritize the related content material creator job duties, and whether or not the pay and title match as much as the function you’ve outlined.
You may also require a portfolio of labor. Referencing the previous work of a potential worker helps you perceive whether or not or not they’re the fitting match for the place.
No matter in-house or freelance standing, it at all times pays to be upfront and clear about… effectively, pay.
As Jayde places it, “I believe it’s vital to obviously state how a lot the pay vary is for the individual on this function and the way they are going to be paid. Is it a salaried place? Are they to be paid month-to-month? If the content material creator might be employed as a contractor or freelancer, will they be paid per asset or hourly? Having these ‘musts’ within the job description will assist manufacturers discover the expertise that matches greatest for the function.”
Talk your values
Working with companions that align with their values is large for creators and types alike. In keeping with Sprout’s Creator Economic system report, 41% of manufacturers companion with creators to advertise their model values.
Partnering with a creator who shares your values means reaching an viewers who additionally shares them. And firm alignment with private values has change into extra vital to shoppers than it was in 2021, in response to The Sprout Social Index™.
Share your values in your job description. Spotlight what’s vital to your model and your mission.
Your inside efforts replicate this as effectively. In case your model prioritizes DEI initiatives, make this clear in your job description. In Sprout job descriptions, we spotlight DEI initiatives and even embrace clear progress stories on our efforts.
As seen in Sprout job descriptions:
Sprout Social is proud to be an Equal Alternative Employer and an Affirmative Motion Employer. We don’t discriminate primarily based on id— race, shade, faith, nationwide origin or ancestry, intercourse (together with sexual id), age, bodily or psychological incapacity, being pregnant, veteran or navy standing, unfavorable discharge from navy service, genetic data, sexual orientation, marital standing, order of safety standing, citizenship standing, arrest report or expunged or sealed convictions, or another legally acknowledged protected foundation below federal, state, or native legislation. Study extra about our dedication to variety, fairness and inclusion in our 2021 DEI Report.
Define the kind of marketing campaign and the form of content material you need to help it
Anybody can create a job description that merely lists what expertise somebody wants and what they’ll be doing.
Write a content material creator job description that highlights the worth they’ll carry and, higher but, how your new rent’s work will contribute to your model’s progress or mission.
For instance, this Warner Music U Rep content material creator place mentions what the function entails and highlights how the duties will carry worth to the content material creator they rent.
Write a content material creator job description to search out the most effective expertise to your group
So what content material creator roles are interesting to you? In-house? Freelance? TikTok-specific?
The fitting creator for you’ll rely in your business, group and content material wants. Use this text as a leaping off level to start out crafting your content material creator job description, then construct on it.
We’ve made it even simpler so that you can get began with our social media supervisor job description template, which helps set up your asks and discover the most effective new expertise to your group.
