Warner Motels launches a brand new advert marketing campaign to advertise’s adults-only resorts.
Teaming up with promoting company, Now, Warner has created a parallel universe, Hollywood Fashion. As the youngsters get stressed with nothing enjoyable to do, the thriller-esque music pressure mounts.
The horror-film-style advert reveals youngsters in numerous elements of a luxurious lodge. It begins with thunder, balls flattening indicators, and lights flickering within the foyer of a lodge. Two ladies seem in a lodge, wearing blue, paying homage to the horror traditional The Shining. The scene flashes between a sizzling tub filled with inflatable toys, to a toddler watching a movie in a cinema, surrounded by popcorn.
Out of the blue, the scene adjustments to birds singing, blue skies, and adults doing yoga on the garden within the sunshine. The youngsters disappear and the tagline ‘Take pleasure in a kid-free break’ seems on the display.
The MD for Warner Motels, Simon Thompson mentioned, “For our new model marketing campaign launch, we wished to create one thing with actual stand-out. This new marketing campaign is not like something we’ve performed earlier than. We predict the distinctive artistic idea and dramatic execution will seize our viewers’s consideration and hopefully guarantee they take into account Warner after they plan their subsequent UK break.”
NOW CCO Ben da Costa says: “I really like my children, however not different folks’s after they’re kicking my aircraft seat. With households cooped up collectively, what higher approach to remind the adults that there’s a place designed solely for them. An excessive imagining of what youngsters at a Warner Lodge may be like. Thanks to our purchasers for going with us on this child-free rollercoaster.”
