Your model is a lot greater than a brand, tagline or promoting marketing campaign. It’s outlined by the folks whose diligent work builds and maintains it: your workers. That is your signal to create a “meet the staff” social media put up sequence to focus on workers who play an important function in shaping your model—out of your tradition to your content material to your completed merchandise.
Tapping into your worker advocates as part of your social media technique is without doubt one of the only methods to amplify your content material, humanize your model and have interaction your viewers. Roughly 76% of social media customers suppose it’s essential for corporations to put up about their workers, and your metrics will mirror your group’s curiosity.
On this article, we dive into how one can create your personal meet the staff social media posts, clarify how they profit your whole firm and supply examples to encourage you.
What’s a “meet the staff” social media put up?
Meet the staff social media posts describe content material posted in your model’s social channels devoted to your workers. Meet the staff social media put up examples embody:
- Welcoming new hires to your staff
- Celebrating main milestones together with promotions, work anniversaries and awards
- Highlighting your staff members doing distinctive issues outdoors of labor—from acts of group service to working a marathon
- Familiarizing your prospects and prospects with their key touchpoints like gross sales representatives and buyer care specialists (Be aware: Don’t be afraid to suppose outdoors of the field and embody your model’s zookeepers, musicians and farmers, too)
- Going behind the scenes to indicate your social viewers (and potential teammates) what it’s wish to work at your group
It doesn’t matter what sort of meet the staff put up you create, crucial factor is to make your well-deserving workers the celebs of your sequence. Permit their experience, work ethic and achievements to shine.
The advantages of meet the staff social media posts
At your organization proper now, there are numerous examples of compelling worker tales. By passing the mic to your staff, you can also make these tales an important a part of your model status.
Listed below are particular methods meet the staff social posts can profit your whole group.
Harness worker advocacy
At Sprout, we all know how irritating algorithm shifts, poor natural efficiency, financial uncertainty and crowded feeds may be firsthand.
Worker advocacy helps us stage up our content material and stand out. Posts that function our workers are a necessary a part of our worker advocacy content material technique, and a few of our most-liked content material.
Why it really works: Worker experiences are probably the most reliable examples of an organization’s tradition, mission and values. Model advocates play a crucial function in driving model consciousness, supercharging recruitment efforts and producing leads.
Humanize your employer model
Meet the staff social media posts humanize your employer model and assist construct significant relationships with prospects, leads and potential candidates.
By pulling again the curtain to disclose the folks behind your occasions, buyer care and new product launches, you change into greater than only a model that delivers a services or products. You change into a dependable pal.
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Why it really works: Your workers’ views matter 3 times extra to potential candidates than your CEO’s. Your followers usually tend to forge emotional connections with folks they relate to, and emotional connections result in model loyalty.
Have interaction your workers and group alike
In keeping with Sprout’s worker advocacy information report, engaged social media customers suppose it’s essential for corporations to put up about their workers on social. Manufacturers that do are thought-about extra genuine, approachable and fascinating.
Not solely do meet the staff social media posts bolster your group engagement, in addition they increase worker satisfaction and assist staff members really feel appreciated.
Why it really works: By recognizing the worth your workers convey to your organization on social media, you reinforce the explanations folks need to work with/in your model.
create a meet the staff social media put up sequence
When you’re able to create your meet the staff sequence, remember to work cross-functionally to align your posts together with your group’s initiatives, together with recruitment, occasion promotion and disaster restoration.
Comply with our step-by-step information to get began.
Step 1: Create a relationship roadmap
Making a relationship roadmap will provide help to visualize which groups have to be concerned when crafting your meet the staff sequence, like this instance demonstrates.
When creating your map, begin by contemplating who must be included as you construct your technique. Ask your self whose enter is essential for serving to you establish workers to function and meet company-wide targets together with your sequence.
Then, decide the staff members who will likely be important for story-sourcing (most probably the individuals who will likely be featured and their managers).
Subsequent, add the names of people that will likely be chargeable for making the content material come to life throughout asset preparation.
Within the remaining two sections of your relationship roadmap, chart the staff members who will likely be important for supporting remaining approvals and distribution.
Step 2: Assemble a course of guidelines
Consistency is vital to constructing a profitable social media sequence. Create a course of guidelines for the venture to remain on observe and hold all staff members concerned on the identical web page. It ought to embody:
1. Set a cadence
Develop a timeline in your sequence. Will you put up biweekly? As soon as a month? Plot your cadence for the following quarter, six months or 12 months—no matter is possible in your staff. Planning forward will guarantee consistency and forestall your sequence from dropping momentum.
Bear in mind to find out your cadence collaboratively so all groups concerned can advocate for what’s sustainable for his or her bandwidth.
2. Decide the targets of your sequence
Decide how your sequence will align together with your firm targets, and which targets you’ll concentrate on assembly. For instance, at Sprout in 2022, we centered on consciousness and engagement.
3. Outline a collaborative course of construction
Plan which groups will likely be important to your sequence primarily based on the connection roadmap you accomplished in step 1. Define how you’ll collaborate successfully throughout groups.
Use the DACI Resolution-Making Framework when you need assistance streamlining your course of.
4. Nail down sorts of content material property
How will you inform your workers’ tales? Will you employ video content material, pictures or weblog posts? WIll you reshare throughout a number of channels? Decide this forward of time, and create clear visible asset requests for groups supporting your sequence.
5. Make use of a system to measure outcomes
Have a system in place to measure your content material efficiency and the way nicely it delivers in your targets.
You’ll be able to obtain our artistic testing template to measure the effectiveness of several types of content material.
Step 3: Begin creating your meet the staff sequence posts
After finishing your guidelines in your total venture technique, comply with these steps to create your first function. Replicate this course of for every put up shifting ahead.
1. Set targets
Ask your self what targets you need this particular put up to attain. How does it match into the targets of your total meet the staff sequence technique?
2. Supply your story
Faucet into managers who will provide help to discover the proper staff member in your first put up.
3. Choose your featured staff member
After accumulating totally different tales, select a staff member that finest embodies your model and helps you obtain your purpose.
Earlier than reaching out to them, remember to verify your plans with their supervisor, who may additionally provide useful, particular particulars and tales you possibly can spotlight.
Then, attain out to the staff member and ask in the event that they’d wish to take part.
4. Develop questions
Create an inventory of questions for the staff member to reply customized to their background and expertise at your organization, together with questions associated to the purpose you’re attempting to attain.
For instance, in case your purpose is to assist your recruitment efforts, ask your staff member questions on what they like about your organization’s tradition and the way their profession progress has been supported.
5. Finalize asset and distribution channels
Ought to this put up be a photograph, video or weblog function? At this level, resolve which medium would most successfully inform the story and the way you’ll distribute the put up on social.
Then, clearly outline what you want from the featured worker. For instance, when you’re filming a video, assemble an inventory of clear directions and on-camera finest practices for them to comply with.
Additionally decide what you want from different stakeholders concerned, like your design staff.
6. Alert different groups concerned
Let the groups creating your artistic property know a function is developing. Submit a visible asset request and make sure venture timelines and expectations.
7. Seize your content material
Schedule your video shoot, arrange your Zoom interview or ship your questions by way of e mail. Nevertheless you select to seize your uncooked content material, be sure that your technique will likely be conducive to the completed product you need to create.
Then, share your information and let your enhancing staff and/or content material writers get to work on the ultimate product.
After you approve the content material and write your meet the staff caption, share the put up with the ultimate approvers.
8. Get remaining approvals and schedule your content material
Run finalized property by obligatory groups for approval, permitting your self sufficient time for opinions and edits.
When you achieve remaining approval, it’s time to schedule your content material.
Professional tip: Should you’re working throughout groups to approve and schedule content material, Sprout’s Message Approval Workflows may help you set up who’s chargeable for every step of the overview and scheduling course of.
9. Share together with your group
Encourage worker advocacy by sharing your remaining posts throughout your organization by way of e mail, in Slack or through the use of an answer like Worker Advocacy by Sprout Social.
10. Analyze your information
Monitor your put up efficiency, and examine it to different content material and future meet the staff tales. Share your findings with stakeholders, and. use information storytelling to elucidate how your efforts supported your organization’s targets.
3 meet the staff put up examples you’ll be able to be taught from
As you delve into creating your personal meet the staff sequence, look to those three cutting-edge manufacturers for inspiration.
San Diego Zoo: Behind the scenes with a Wildlife Care Specialist
It’s secure to imagine many people dreamed of working with animals sooner or later in our life. To assist us relive our childhood goals, the San Diego Zoo takes their followers behind the scenes with pictures and movies of their workers.
Not solely is that this content material extremely participating, it’s additionally an opportunity for the zoo to reveal how they fulfill their mission to supply wildlife with the very best care.
Apply it: Whereas not all manufacturers have cute animals at their disposal, you must illustrate the distinctive experience of your workers and the advantages of your work setting in your meet the staff put up.
Shopify: Free To Be Me sequence
For Shopify, work is rooted in international variety and belonging. Their initiative to create and assist a various and inclusive setting is an intentional course of that’s encapsulated of their Free To Be Me sequence that facilities the experiences of LGBTQIA+ Shopifolk.
On this put up, it’s clear professionals at Shopify are free to exist as themselves—no matter their gender id or sexuality.
Apply it: Meet the staff posts are a wonderful option to showcase your group’s tradition and the way your workers reside out your values.
Starbucks: #LatinxHeritageMonth
Individuals are on the coronary heart of Starbucks’ recruitment technique. As they declare on the web site, their companions are their most dear useful resource and so they try to create an setting of heat and belonging.
On this meet the staff put up, a shift supervisor named Cici remembers how she felt she might embrace her id as a Mexican American from her very first day.
Apply it: How would your workers describe their skilled journey at your organization? Use their solutions to encourage your subsequent meet the staff put up. Embody the small particulars—like a adorned title badge—to color a vivid image in your followers.
Have a good time your staff on social
A meet the staff social media put up sequence is a strong instrument for recruitment, model administration and worker engagement.
To assist information your worker highlight sequence creation, we’ve designed a group of customizable templates with the whole lot you want to launch a meet the staff sequence.
