Do you know birthday emails generate 179% extra distinctive clicks, 342% larger income, and 481% extra transaction charges than different promotional charges? Equally, 21% of invoices receives a commission on the primary automated e-mail reminder. 20% pay after the second reminder, and over 32% pay after the third reminder.
Particular date campaigns enable entrepreneurs to ship personalised messages to clients on their birthdays and anniversaries. You can even use them to remind clients to pay payments or renew their subscriptions.
Introducing Particular Date Filters
We’ve launched a brand new characteristic referred to as Particular Date Filters that will help you phase clients based mostly on particular date and time attributes. The platform gives completely different frequency choices entrepreneurs can configure to achieve/interact the viewers. Entrepreneurs can set filters for a selected hour, weekday, month, date of the month, and date of the yr.
You can even phase clients or occasions with recurring attributes reminiscent of month-to-month subscription reminders. It saves the marketer’s time and efforts on handbook segmentation and allows them to deal with different important duties.
Methods to Use Particular Date Filters
Think about a situation the place you need to schedule birthday needs for purchasers whose birthday is that this day. Right here’s how one can arrange these needs:
- Go to the Consumer Property or Consumer Conduct tabs. Choose a date attribute reminiscent of ‘Birthday.’ You will see that a ‘Date Filters’ drop-down subsequent to the attributes.
- Select the related filter from the next:
- Date: Use it for devoted saved dates
- Each day the place the hour/s: Use it to filter and phase clients doing an exercise throughout a selected time. For instance, you’ll be able to phase clients who attend yoga lessons between 6-9 PM.
- Weekly the place the day/s: Use this feature to filter and phase clients who full an exercise on a selected day of the week. For instance, an OTT platform can ship film suggestions to clients who watch motion pictures each Friday.
- Month-to-month the place the day/s: Use this filter to ship month-to-month cost reminders to clients. For instance, an OTT platform can ship emails to all clients whose subscriptions are due for renewal on the fifteenth of each month.
- Yearly the place the month/s: Use this feature to set birthday, anniversary, and annual subscription renewal reminders. For instance, you’ll be able to phase all clients whose birthdays, anniversaries, or renewals are due in March.
- Yearly the place the date/s: Use this feature to filter and phase birthdays and anniversaries that fall on a selected month’s date. For instance, you’ll be able to filter and phase clients whose birthdays fall on thirty first March.
- After selecting the filter and configuring the date parameters, click on Create or Present Depend. Create will create a brand new phase based mostly on the attributes you select, whereas Present Depend will show the entire variety of clients in that phase.
- Now you can set off a marketing campaign for the phase created above.
Who Can Use Particular Date Filters
Particular Date filters are useful for:
- Banking manufacturers:
Banks and Insurance coverage firms can use a Particular Date Filter to ship personalised needs to clients on their birthdays and anniversaries. They will additional personalize it to cross-sell merchandise. For instance, they will cross-sell insurance coverage coverage upgrades or retirement plans to clients on their birthdays and anniversaries. Insurance coverage firms can ship coverage renewal or annual premium cost reminders to clients. They will additionally ship reminders for coverage renewals based mostly on the expiry date. - Leisure manufacturers:
OTT and music streaming firms can use a Particular Date filter to ship month-to-month or annual reminders to remind clients to make subscription funds or renew their subscriptions. - Procuring manufacturers:
E-commerce firms can use a Particular Date filter to ship personalised emails to clients to remind them to purchase presents for others. For instance, a gifting model may ship a personalised e-mail to the client prematurely, reminding them to ship a present to their cherished one on their birthday or anniversary. - Manufacturers with a subscription mannequin: Any model that sells subscription bins or different providers and merchandise as a subscription may use a Particular Date filter to ship renewal reminders or invoice cost reminders each month or yr in keeping with the client’s subscription plan.
Methods to get began
Particular Date Filters can be found as drop-downs subsequent to the date attributes within the Consumer property and the Consumer conduct sections. This can be a free characteristic enabled for all our clients by default. You’ll be able to undergo this assist doc for step-by-step particulars. If you happen to’re new to MoEngage and need to use the Particular Date filter, drop an e-mail to [email protected]
