Ragan Insider Premium Content material
Peppercomm is a humorous place to work.
No, actually.
For the final 15 years, the PR company has skilled its workers on improvisational comedy. CEO Steve Cody believes it’s a key purpose for his or her low turnover. However along with creating a fantastic tradition, it additionally permits for higher consumer work.
“It knocks down obstacles, it brings folks collectively,” Cody mentioned. “We’ve got our personal guardrails by way of what’s and isn’t acceptable. And it’s additionally opened our minds from a creativity, innovation and creativeness standpoint.”
In a latest Ragan Coaching video, Cody and Robert Duda, SVP and auto and transportation strategist at Peppercomm, demonstrated a simple improv train that helped the company refine its brainstorming periods. It’s based mostly off the foundational improv idea of “sure, and” — in different phrases, constructing on somebody’s concept reasonably than closing a door.
To learn the total story, log in.
Turn into a Ragan Insider member to learn this text and all different archived content material.
Already a member? Log in right here.
Study extra about Ragan Insider.
