Electronic mail advertising may be extraordinarily efficient when performed proper.
It might probably assist you construct an engaged fanbase and promote extra live performance tickets, albums, and merch.
That’s why at this time we’re going to talk about how you should utilize e-mail advertising to develop your music enterprise.
Design Your Gross sales Funnel First
Electronic mail advertising doesn’t exist in isolation – it ought to all the time be considered within the context of your total gross sales funnel.
That’s why we advocate designing your gross sales funnel first!
What Is a Gross sales Funnel?
A gross sales funnel is a system that companies use to transform potential prospects into leads, leads into paying prospects and paying prospects into repeat prospects.
Right here’s what the core gross sales funnel construction appears to be like like:
- High of the funnel: potential prospects.
- Center of the funnel: leads.
- Backside of the funnel: prospects.
Whereas this core construction is nice for understanding the idea of a gross sales funnel, it in all probability received’t assist you a lot by way of rising what you are promoting as a result of it’s too generic to be sensible.
That’s why it is smart to make use of a selected gross sales funnel mannequin. There are a number of widespread ones on the market. So which one must you select on your music enterprise?
The Worth Ladder Gross sales Funnel
We consider that the simplest strategy to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russel Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!).
This gross sales funnel has 4 levels:
- Bait. You provide the potential buyer your lead magnet in change for his or her e-mail handle.
- Frontend. You provide the potential buyer your least costly and least invaluable services or products.
- Center. You provide the client a costlier and extra invaluable services or products.
- Backend. You provide the client your costliest and Most worthy services or products.
Ideally, you additionally provide a continuity program of some type, which means, a subscription product that generates recurring income.
We additionally advocate including downsells, upsells, and cross-sells to those core affords with the intention to maximize your income.
The rationale why this gross sales funnel works so effectively is that it permits you to:
- Begin the connection with that particular person by providing free worth.
- Nurture that relationship by persevering with to supply free worth by way of e-mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russel explains it:
How To Construct a Worth Ladder Gross sales Funnel for Your Music Enterprise
You can begin with simply the lead magnet and the frontend provide, then construct out the remainder of your Worth Ladder gross sales funnel later.
A lead magnet is a freebie that you just provide to potential prospects in change for his or her e-mail addresses.
It may be something that they’ll both obtain to their gadget or entry on-line.
For a musician like your self, utilizing a free observe or a free album as a lead magnet in all probability makes probably the most sense, particularly if that music isn’t out there anyplace else.
This additionally makes it straightforward to observe it up with a gross sales pitch – your frontend provide can merely be extra music, corresponding to a whole album.
Alternatively, if you’re already considerably established and have a fanbase, then you may provide folks unique content material.
Say, you may movie a Q&A video the place you reply probably the most generally requested questions or create a video that provides your followers a behind-the-scenes look into your life.
You’ll be able to then observe it up with a gross sales pitch for merch or a signed CD since somebody who watched the video might be a fan already and may be fascinated with that.
After you have a lead magnet, you’ll need a lead technology touchdown web page, which is an online web page designed particularly for changing guests into leads (e-mail subscribers).
We don’t advise constructing your lead technology touchdown web page from scratch for those who don’t have any earlier expertise designing touchdown pages.
Your greatest guess is to make use of a confirmed, high-converting touchdown web page template as a substitute.
Our software program, ClickFunnels 2.0, features a template library the place you will discover an appropriate touchdown web page template on your lead magnet.
After you have your lead magnet touchdown web page, it’s time to begin driving visitors to it. That’s how you’ll construct your e-mail record.
Create a Welcome Sequence
We don’t advocate hitting the brand new subscriber with a gross sales pitch on your frontend provide instantly – you need to construct some belief first. However how will you try this?
ClickFunnels 2.0 permits you to arrange an automatic welcome sequence that will likely be routinely despatched to each new subscriber.
Use this sequence to introduce your self, share your backstory, and inform the brand new subscriber what you’re to this point.
Do all this over a number of emails despatched over the course of every week – so the frequency must be both one e-mail each different day or one e-mail daily relying on the size of your welcome sequence.
It’s greatest to finish every of those emails with a query directed to the brand new subscriber. Encourage them to hit the reply button and reply.
Ensure that to then reply to all of the responses that you just get. This may assist you study extra about your subscribers and make them really feel valued.
Solely pitch your frontend provide within the final e-mail of your welcome sequence.
Alternatively, you probably have already constructed out your Worth Ladder, you may finish your welcome sequence with a rundown of it.
Let the brand new subscriber know what you may have on the market with a brief description of every provide and a hyperlink to its gross sales web page.
Launch a Music E-newsletter
One of many largest challenges in e-mail advertising is staying prime of thoughts along with your e-mail subscribers with out being obnoxious.
On the one hand, you need to message them frequently.
However, everyone seems to be already overwhelmed by the quantity of e-mail that they get, which implies which you could’t overdo it.
So how will you remedy this conundrum?
We consider that one of the simplest ways to do it’s to launch a weekly e-mail e-newsletter as a result of it offers you an excuse to message your subscribers each week.
You can begin with a easy hyperlink roundup format the place you share probably the most fascinating music-related content material that you just got here throughout that week.
It may be articles, interviews, songs, albums, playlists, movies, you title it.
When you get assured with that, you can begin including authentic content material to your e-newsletter, corresponding to your personal articles, critiques, or interviews.
As a musician, you in all probability know a whole lot of different musicians, which implies that you should utilize these connections to introduce your subscribers to artists that they may have by no means found in any other case.
Use the “Hook, Story, Provide” Copywriting Framework
Copywriting is what makes or breaks e-mail advertising. So how will you get your subscribers to open your emails, learn them, and act on the decision to motion?
We advocate utilizing the “Hook, Story, Provide” copywriting framework in all of your emails. That’s what we do and it’s wonderful how effectively it really works when carried out appropriately!
- Hook. Seize the subscriber’s consideration with a compelling topic line. Understand that your e-mail will likely be competing with all the opposite unopened emails of their inbox. That’s why the topic line is crucial component of e-mail copy!
- Story. Inform the subscriber a fascinating story within the physique copy of your e-mail. You need to maintain it brief however make it possible for the core narrative construction is there.
- Provide. Transition from the story to the decision to motion. What would you like the subscriber to do subsequent?
The everyday name to motion is pitching one in all your affords, then encouraging the subscriber to click on by means of to its gross sales web page.
Nonetheless, there may be conditions the place a unique name to motion would possibly make extra sense, corresponding to asking them to answer to the e-mail, following you on a selected social media platform, and many others.Simply keep in mind that there ought to solely be one name to motion per e-mail!
Right here’s how Russel explains the “Hook, Story, Provide” framework:
Case Examine: How Gabe Schillinger Sells Beats With ClickFunnels
Gabe Schillinger spent over a decade attempting to construct a profession within the music business.
“I all the time thought that my massive break was going to return from a document label reducing me a giant examine”, he remembers.
Initially, he assumed that every one he wanted was a possibility to work with some massive artists.
However he ultimately realized that even for those who get such alternatives, you make some cash and that’s it, you’re again to ready for the following gig. It merely wasn’t sustainable.
“10+ years of enjoying that sport and I used to be feeling caught. I used to be almost 30 years outdated, nonetheless residing at my Dad’s home, and couldn’t afford to maneuver out.
I hated speaking about what I used to be doing with music. I talked to associates, household, no matter… And it felt like they noticed me as somebody who was chasing this pipe dream. Like a ravenous artist.
I simply didn’t really feel that respect. Actually, at that time, I didn’t respect myself.”
Gabe determined to shift from the business sport to promoting beats on-line.
He made some cash doing it the best way everybody else was doing it – constructing an viewers on social media after which driving visitors to a beats retailer. But it surely wasn’t sufficient to maneuver out of his Dad’s home.
Someday, when he was scrolling by means of Fb, a hyperlink posted by a producer caught his consideration.
Gabe didn’t fairly perceive what he was taking a look at. “This man was utilizing funnels to promote beats. It was the primary time I’ve seen it.”
So he determined to do the identical. And that’s when the whole lot modified.
“For the primary time in my life, I utilized a few of that creativity and fervour that I as soon as solely put into my music and began placing it into my advertising as effectively.”
He began specializing in rising his e-mail record, constructing gross sales funnels, and creating true affords versus simply promoting commodities like everybody else.
“And since I used to be doing this stuff, fairly rapidly, in a few years, I used to be in a position to climb to the highest of my business.”
Immediately, Gabe makes an important residing doing what he loves, all as a result of he harnessed the facility of gross sales funnels.
Construct A Gross sales Funnel For Your Music Enterprise with ClickFunnels 2.0!
ClickFunnels 2.0 has the whole lot you want to construct a gross sales funnel on your music enterprise:
- Gross sales funnel and touchdown web page templates.
- Visible editor that you should utilize to customise these templates.
- Electronic mail advertising performance that permits you to ship broadcast emails, arrange automated e-mail sequences, and create e-mail workflows with behavioral triggers.
What’s greatest is that we’ve got a free trial which implies which you could try our software program with none danger.
So why not begin constructing your Worth Ladder gross sales funnel at this time?
