Lean into cultural traits
Skims acknowledged the worth and potential of tapping into the rising sports activities attire market and bringing two cultural powerhouses collectively to broaden their enchantment by way of an anticipated partnership.
The partnership between Skims and the basketball leagues is a masterclass in a well-thought-out strategic advertising plan. It’s a nice instance of the right way to construct impactful collaborations whereas embracing variety and taking a forward-thinking strategy to advertising.
